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Research & Analysis Of Digi Packs

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Page 1: Research & Analysis Of Digi Packs
Page 2: Research & Analysis Of Digi Packs

The Digipak is the exceptional alternative to standard jewel box packaging. Made mostly from thick card, the digipak is virtually shatterproof and allows great graphic display. Originally used for the album packaging of leading musicians, the digipak and digipak family are now priced reasonably enough to be used for any CD or DVD project. The digipak is an extremely versatile packaging. It can be made to accommodate a booklet either by placing in a die-cut slot or gluing onto one of the panels. In addition, the panels can be increased from 4 to 6, 8 or more. The DVD Digipak is a popular alternative to the DVD box. It is now widely used for feature film DVD releases which are special editions because it increases the value and creates a premium product.

Page 3: Research & Analysis Of Digi Packs

The front cover is of a simple design with the artist not looking directly towards the audience. He’s pulling up his collar which connotates that he may be putting up his defences or that he may be shy or dismissive in some ways.

The black and white design gives the idea that there is also a history so maybe his album is about his past experiences.

In all his pictures throughout the digipack he doesnt make direct eye contact with the audience

Through out his digipack he names directors and thanks to people on each of his tracks featured on the album. His digipack consists of 12 {single} pages.

Page 4: Research & Analysis Of Digi Packs

The use of handwritten lyrics connotates that it is very personal and in sight to her story

The use of half her face and half a piano gives the idea that her music is part of her mentally and physically

The enlarged picture sets the scene of where she is from and where her inspiration comes from.

Page 5: Research & Analysis Of Digi Packs

Full frontal portrait of the artist gives the idea that this is him, all of him, which is reflected in the album.

The covering of his eyes and mouth gives idea that he has his reservations

The background is of and urban setting which portrays and supports the genre of the album.

The title ‘no point in wasting tears’ is a direct reference that the album reflects his personal emotions and feelings

I just examined the album cover as I think most of the focus usually is on the front cover rather than the inside

His attire is very typical of the genre with the trainers and the ‘bling’ accessories such as a watch. The sunglasses gives the idea of confidence

Page 6: Research & Analysis Of Digi Packs

The album cover of chipmunk is very simple and straight to the point which may reflect the music featured on the album

The background of a yellow colour may be associated with a youthful idea and quite neutral

The boldness of ‘I am’ is that he is telling the audience and the media that this is him, the true him which may be a response to media attention he gets. He's now telling them that this is him and what he is. The contrasting colours of black on yellow also emphasises this effect.The image is of him sitting on

top of the writing which gives the idea that he is on top and he feels he’s on top of the music industry

His clothing is very typical of the genre with his jeans and trainers.