Upload
kunal-mehta
View
3.094
Download
1
Embed Size (px)
DESCRIPTION
A overall plan of a retail store cum wedding planner. Idea was to provide one stop solution for all newly weds and families.
Citation preview
Marriages are made in heaven but …………
arranged by
RETAIL - WEDDING SHOP
• Punit Amberkar P-02
• Deepak Bagal P-05
• Atul Chougule P-11
•Vaibhav Dabre P-13
• Vishal Dubey P-20
• Kunal Mehta P-40
Flow of presentation
Introduction about the Company
Customer Profile
External location Analysis
Internal layout plan
Expansion Plans
IT platform
INTRODUCTION
Impressions
VISION
To be a global retailer in India and achieve
no 1 position in the Indian market in
wedding store category.
POSITIONING
IMPRESSIONS is positioned as a family store
delivering a complete shopping experiences
defined by its mission ,vision and values.
In 2009, IMPRESSIONS launches at Worli
Setting up shop in 2009 with its flagship store in Worli, Mumbai, Impressions is a member of
Sisodia corp of companies.
Impression is the first retail venture by F.Sisodia Corp, promoted by Mr.PrakashSisodia, Mr.Avinash Sisodia and Mr .SandeshSisodia have been leaders in textile business for over 25 years.
With its wide range of merchandise, exclusive
counters of international brands and world-
class customer service, Impressions will bring
international standards of shopping to the
Indian consumer providing them with a world
class shopping experience.
STPD STRATEGY
Customer profile
Impressions core customers represent a strong SEC A and SEC B skew.
Age group of 18 years and above .
Majority - families and young couples with a annual household income above Rs. 10 Lakhsand an annual spend of Rs.2 lakhs.
A large number of Non - Resident Indians visit the shop for ethnic clothes in the international environment they are accustomed to.
STPD Target audience
SEC A AND SEC B
Future
Positioning
“ Hum Jode Rishtey Dil Ke…”
Differentiation
A new lifestyle destination
One-stop shop for brides and grooms
Hassle-free experience to the customers
Architect and interior designer, has created unique
ambience
Different music and lighting arrangements
EXTERNAL LOCATION ANALYSIS
Location
Worli , South of Mumbai
This is another place famous for housing corporate offices.
Situated here are Nehru Science Centre, National Stock
Exchange (NSE) at Mahindra towers. It also houses Nehru
Centre, one of the premier place for trade exhibitions.
For those who love to stroll, Worli Sea Face is an ideal spot
for them as there are no shops and establishment near
them. Just opposite Worli Sea Face is Worli Diary. It also
houses Regional Transport Authority ( RTO), which controls
Mumbai traffic
Accessibility
Worli Railway Station lies on the Mumbai Central –Dadar line of Western Railways.
Chhatrapati Shivaji International Airport is about 11 km north of Worli.
Nearest major railhead is Dadar Central Railway Station, which is around 5 km east.
Chhatrapati Shivaji Terminus Railway Station is around 11 km south.
Areas Near Worli, Prabhadevi
Location conti
Why atria mall
330 Feet expanse and 24 feet high clear glass frontage for
showrooms
Restaurant, Discotheque, Entertainment Zone
Ideal floor to floor height
Separate service lifts
1,00,000 sq. ft. car parking in double basement
Advance fire detection and fire fighting system
Professionally Managed and Maintained
Location Plan
Brands at atria mall MANGO CHARLES & KEITH RED EARTH COSMETICS
LEVIS BOUTIQUE NIKE GILI
CAT WALK IN TOUCH ALDO SHOES
NICOLI (SAMBENA) TOMMY ZEST (SIGMA)
JASHN BIBA ASHMINA BARBIE
BIZARRE CARBON Accessories LILLIPUT
IDENTITI ARCHIES HIDESIGN
ORCHESTRA ALLENSOLLY SONY
KIAH VAN HUSSEN LOUIS PHILIPPE
WATCHES OF SWITZERLAND PETER ENGLAND S.F.JEANS
PEPE JEANS GKB OPTOLABS UNITED COLORS OF BENETTON
PROVOGUE SAMSONITE APPLE BOUTIQUE
LOREAL SALOON H2O +(COSMETICS) CHEMISTRY (eStyle)
SPYKAR SCRAM BIJOUX
PRETTY SECRETS JOCKEY AOS
SURUCHI KAILASH PARBAT (Chaat)
SHAMIANA (TANDOOR & INDIAN CUISINE) FRESCO (JUICES AND MOCKTAILS)
SANTINOS - (PIZZAS & PASTA) SALA THAI - (THAI CUISINE)
MAGIC WOK - (CHINESE CUISINE) DOSA PLAZA (South Indian) CHINA GATE
INSTORE LAYOUT
EXPANSION STRATEGIES
Expansion model
COCO – Company Owned Company Operated
COFO – Company Owned Franchisee Operated
FOFO – Franchisee Owned Franchisee
Operated
Successfully adopted by KKCL – Kewal Kiran
Clothing Ltd and Koutons Retail
COCO – company owned company operated
Currently only 1 store at Worli
Plans to put up stores by 2009 End in Metro
Cities countrywide
Margin would be around 42-45%
COFO – company owned franchisee operated
• Land is owned by the Company and will be leased
• All expenses henceforth are borne by the Franchisee
• Franchisee will use LOGO, Inhouse Brands, Integrated IT platform, Layout, Furniture Styling, Colour Schemes etc.
• Working capital incurred on inventory is borne by the franchisee
• Maximum 4 more COFO’s in Mumbai and near by area
• Margin would be around 25-29%
FOFO – franchisee owned franchisee operated
All expenses are borne by Franchisee
He will have to use all the inputs provided by
the company as stated in the earlier slide
Working capital incurred on inventory is borne
by the franchisee
Margin would be around 32-35%
IT PLATFORM FOR THE SHOP
IT platform
POINT OF SALE INVENTORY CLIENT DATABASE
• Easy To Use Interface
• Complete On-Screen Help
• Four Security Levels
• Product Photos
• Touch-Screen Ready
• Multi-Register
• Time Limited Specials
• Credit & Gift Card
Processing
• Random Weight Barcodes
• Sales Commissions
• Suspended Sales
• Packing Slips & Labels
• Exports To MS-Excel
• Suggestion Selling
• Staff Time clock
• Extensive Reports
• Color & Size Matrix
• Gift Baskets & Kits
• Purchase Orders
• Supplier Database
• Multiple Inventories
• No Size Limits
• Serial Number Tracking
• Purchase Orders
• Customer Orders
• Built-In Backup
• Multi-User
• Sales Promotions
• Import & Export
• Inter-store Transfers
• Internet
Communications
• Auto Stock Numbering
• Customer Quick Search
• Client Prices & Tax Setup
• Detailed Client History
• Reward Points Program
• Targeted Mailing Lists
• Email Addresses
• Birthday / Anniversary
• Standard Discount
• Prints Envelopes & Labels
• Onscreen Photo ID
• Data Import & Export
• Unlimited Database Size
• Sorts By Purchase Date
• Send Invoices By Email
POS screen
Inventory control screen
Client information screen
Thank you