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How the TOP SDRs OVERCOME OBSCURITY and CRUSH the COMPETITION

Revenue Summit 2017 - How the Top SDRs Overcome Obscurity

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Page 1: Revenue Summit 2017 - How the Top SDRs Overcome Obscurity

How the TOP SDRs OVERCOME OBSCURITY

and CRUSH the COMPETITION

Page 2: Revenue Summit 2017 - How the Top SDRs Overcome Obscurity

RALPH BARSISenior Director, Global Sales Development

@rbarsi

in/ralphbarsi

[email protected]

ralphbarsi.com

Subscribe.

Page 3: Revenue Summit 2017 - How the Top SDRs Overcome Obscurity

“They’ll email or call me back. I just KNOW

they will.”

Page 4: Revenue Summit 2017 - How the Top SDRs Overcome Obscurity

ATTRACT (DON’T PURSUE) YOUR AUDIENCE

Adjust your mindset

Go from A to B, not A to Z

Remind yourself why you do what you do

Decide to win

Page 5: Revenue Summit 2017 - How the Top SDRs Overcome Obscurity

REVAMP YOUR SOCIAL PROFILES

Read The Complete Guide to Building Your Personal Brand

Take the Building a Personal Brand lecture course

Join Groups: Listen, then connect, then engage

Create content that makes people DO SOMETHING

Page 6: Revenue Summit 2017 - How the Top SDRs Overcome Obscurity

Learn Reed’s and Metcalfe’s Laws

Read The Ultimate Guide to Meeting People at Events

Focus on your CURRENT followers (NOT future ones)

Ask for (and broker) introductions; never eat alone

CULTIVATE YOUR NETWORK

Page 7: Revenue Summit 2017 - How the Top SDRs Overcome Obscurity

WRITE AND SPEAK GOOD WELL

Devour Writing That Works (by Roman and Raphaelson)

Download The Ultimate Guide to Social Skills

Go Meta: Create content on content on content

Model your favorite writers and speakers

Page 8: Revenue Summit 2017 - How the Top SDRs Overcome Obscurity

“Hey, they’re getting back

to me!”

Page 9: Revenue Summit 2017 - How the Top SDRs Overcome Obscurity

THANK YOU

@rbarsi

in/ralphbarsi

[email protected]

ralphbarsi.com

RALPH BARSI