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Right Product, Right Market WWW.WEARFABLE.COM

Right product, right market

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Presentasi Stanley Octavian founder Wearfable.com di Kopdar online shop

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Page 1: Right product, right market

Right Product, Right Market

W W W . W E A R F A B L E . C O M

Page 2: Right product, right market

What is Sold Online, Sold Offline

W W W . W E A R F A B L E . C O M

Page 3: Right product, right market

Offline Business

•  Branding.

•  Presentation.

•  Experience.

•  Interaction.

W W W . W E A R F A B L E . C O M

Page 4: Right product, right market

Everything Must be Measurable

W W W . W E A R F A B L E . C O M

Page 5: Right product, right market

W W W . W E A R F A B L E . C O M

Page 6: Right product, right market

W W W . W E A R F A B L E . C O M

Page 7: Right product, right market

It’s All About Your Customers

W W W . W E A R F A B L E . C O M

Page 8: Right product, right market

Market Segmentation

•  Demographic (age, gender, social economical status)

•  Psychographic (activity, interest, opinion, attitudes, behavior)

W W W . W E A R F A B L E . C O M

Page 9: Right product, right market

2 View of Same User

Demographic Psychographic Women Mom

Aged 25 – 34 Has an 1 year infant

Income >$40K per year Spent $1.5 - 2K / month

Minimart > Hyper mart

Mainstreamer

Lives in different city with parents and in-laws

W W W . W E A R F A B L E . C O M

Page 10: Right product, right market

4P vs. 4C = 4V

Product Customer Validity

Price Cost Value

Promotion Communication Vogue

Place Convenience Venue

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Page 11: Right product, right market

Validity Product vs. Customer •  What do you sell?

•  How big is the market?

•  Why people will love your product?

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Page 12: Right product, right market

Value Price vs. Cost

•  How much is your price point?

•  Will your customers buy it?

•  Is it worth the price?

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Page 13: Right product, right market

Vogue Promotion vs. Communication •  Discounts, sale, buy 1

get 1 free

•  How you communicate? language style? design? event?

•  Are you relevant?

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Page 14: Right product, right market

Venue Place vs. Convenience •  Nice website

•  Convenience to buy (product presentation, understandable website, etc)

•  Services (payment, shipping, support, etc)

W W W . W E A R F A B L E . C O M

Page 15: Right product, right market

Suitable Marketing Strategy

•  Social media (Twitter, Facebook, Instagram, etc)

•  Online ads (Facebook, Google)

•  SEO

•  Event

•  Community

•  Affiliate, etc.

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Page 16: Right product, right market

E-Commerce Quick Check-Up •  Clear website and logo

•  Deals and promotion

•  Updated news and products

•  Trusted brands or products

•  Shopping cart, login box, search box, etc

•  Payment method, security, etc

•  Social media links

•  Reachable customer service

•  Offline presence

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Page 17: Right product, right market

3 Key Points

•  What is sold online, sold offline

•  Everything must be measurable

•  It’s all about your customers

W W W . W E A R F A B L E . C O M

Page 18: Right product, right market

Be Quick to Fail and Improve

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Page 19: Right product, right market

Thank You!

W W W . W E A R F A B L E . C O M

/ W E A R F A B L E

@ W E A R F A B L E

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