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How to make money on mobile
4 Steps
Mobile is just like the real world
Advert Payment
Advert Decision Payment
not
An Idea
Win an iPad2
Advertising
Get an audience
Ad networks like AdMob, AdModa, Adfonic
Highly targeted campaigns
£20-£40 per 1,000 people
In app
banner ad
Mobile web
banner ad
Text
link ad
Win an iPad2
Text link displayed 987,336 times
1,800 click in 24hrs (1.82% CTR)
2p/click = £36 spent
UK, mobile data traffic only
Creating Users
The ‘Sign up now!’ barrier
Tedious, boring & difficult
Big drop in visits to sign ups
People don’t like forms
Single Click Signup
Impulse Signup
Number passed from operator
Alias used to protect from spam
Username texted to login with
10 marketing messages
From 45p
Win an iPad2
35% sign up rate – 630 people
Incentivized signup 60%-80%
Making Money
All UK
mobiles 90% people
complete
50% increase
on Paypal
Auto charge every
day, week, month
Charge between
50p and £30
Payment taken from phone
bill or PAYG credit
You get paid after
45 days
What will be paid?
75% 70% Including VAT VAT Exempt
- or -
No setup or monthly fees
Win an iPad2
£100 in 24 hours
£3,000 per month + iPad2 cost
