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Brand Advocacy Case Study: Rob Fuggetta, Founder & CEO, Zuberance. 5 Ways to Turn Brand Advocates into a Powerful Content Creation Engine. Learn how to super-charge your content marketing efforts via your Brand Advocates.
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5 Ways to Turn Brand Advocates into a Content Marketing EngineContent Marketing Strategies Conference May 9, 2013
Rob FuggettaZuberance Founder/CEO
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Turn Advocates into Content Creators
My Message
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What’s a Brand Advocate?
Highly-satisfied customer who recommends your company or product without pay or incentives
Advocates
Loyal Customers
Other Customers Fans, followers
3X more trusted than ads #1 influencer of sales Massive reach: 500B WOM Impressions
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Advocate Content Advantages
Brand Content
Trust
Credibility
Influence
Advocate Content
Cost-Effectiveness
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1. Identify Advocates
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Ask the “Ultimate Question”
As k Ultimate Question on web, social, mobile, in-product, elsewhere
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Safelite Identifies 150,000 Advocates!
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2. Enable Advocates to Create & Publish Reviews
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Norton Doubles Ratings, Sales
Before:
After:
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Hotel’s Online Ranking Leaps 50 Rungs
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3. Enable Advocates to Create & Share Stories
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Rubio’s: 10,000 Advocate Stories!
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Safelite: 38,000 Advocate Stories!!
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Advocate Stories + Offers = Sales
30% Conversion Rate! 50X Higher than Standard Rates
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4. Enable Advocates to Answer Prospects’
Questions
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HomeAway Gets 15% Conversions
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5. Amplify Advocates
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Put Advocate Content Everywhere!
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Advocate Content in Paid Media
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Zuberance Advocate Marketing System
Identify Advocates
Energize & Amplify
Track Results
Advocate ReviewsAdvocate StoriesAdvocate OffersAdvocate ReferralsAdvocate Answers
Re-Engage & Re-Mobilize Advocates
Shopping SitesReview SitesSocial NetworksBrand Websites
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Real-Time Tracking & Analytics
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Learn More
“Ultimate guidebook to brand advocacy”
Porter GaleFormer VP Marketing, Virgin America
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How to Boost Online Ratings & Rankings
Free Webinar
Wed., May 15 @ 11 AM PDTZuberance.com/webinars
Register Now!
