The what’s, how’s and why’s

How to rock your digital channels

Adam Hassan

All the timeto everything

The three biggies......you want to go whoop whoop

a.k.a. the endless choice of possibilities

1. The channels..

..and where do we do it.

What do we do..

..only its origin.

You can’t control the message..

..makes stories travel fast.

Creating connections..

Link: Ikea case study

2. The packaging.. ...or the shape of it.

same, same......and not so different

If you portray yourself as average......then that’s all you’re gonna be

World’s best violinist....or is he?

Link: Josh Bell case study

The little extra touch of....extraordinary.

How low would you go?

3. The message... ...and its effect

A good headline.....says it all

Easy does it.....simple is the word.

I want you....yes, be direct.

Supercharged...makes your message travel. Fast.

Mmm... burger.....looks expensive though?

World’s most expensive burgerSimple & Direct = OK

5 000 $ burgerSimple & Direct & Supercharged = You rock

Link: Old spice case study

Three rules... ...to rule them all

The endGracias!