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[ 1 ] CONFIDENTIAL Changing Skin. Changing Lives. Redefining Business Ownership

Rodan and Fields Business System Presentation

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Page 1: Rodan and Fields Business System Presentation

[ 1 ]CONFIDENTIAL

Changing Skin. Changing Lives.

Redefining Business Ownership

Page 2: Rodan and Fields Business System Presentation

[ 2 ]CONFIDENTIAL

Partnering with Entrepreneurs toDeliver Breakthrough Skincare Solutions

and Substantial Income Potential

Page 3: Rodan and Fields Business System Presentation

[ 3 ]CONFIDENTIAL

+$2.5 Billion Spent Annually on Anti-aging

BreakthroughsIn Skincare

Rise of theSocial

Economy

Shift inPower from

Corporations to Individuals

Convergence is Creating New Business Opportunities

TRADITIONALBusiness Models are

OBSOLETE

Page 4: Rodan and Fields Business System Presentation

[ 4 ]CONFIDENTIAL

The Right Business Model, at the Right Time, in the Right Market

Direct Sales Modelwith Low Costof Entry,High Profit Potential

Profit

Clinically Proven SolutionsThat Deliver Results

Products

Programs

Supportto Monetize the Value of Your Network

PresenceTrusted Dermatologists, Established Brand

Page 5: Rodan and Fields Business System Presentation

[ 5 ]CONFIDENTIAL

Products

Page 6: Rodan and Fields Business System Presentation

[ 6 ]CONFIDENTIAL

An Opportunity to Participate in a Billion Dollar, Growing Market

Source: Euromonitor, Global Industry Analyst

2009 2015

U.S. Spending on Anti-Aging Skincare

$2.5 Billion

$5.0 BillionSignificant

Market Expansion

Page 7: Rodan and Fields Business System Presentation

[ 7 ]CONFIDENTIAL

We’re All Aging, All the Time

84% of Women in Their 20s Are Concerned About Aging

100% of Woman Want to Look Younger than their Years

Many Consumers Are Dissatisfiedwith Their Current Products

Source: Rodan + Fields Beauty: The Impact of Aging Study, 2010

Skincare Is the #1 Defense Against Aging

84% of Women Feel Pressure to Look Younger

Page 8: Rodan and Fields Business System Presentation

[ 8 ]CONFIDENTIAL

A Synergistic Approach to Skincare

Designed for the Prevention and Correction of the Visible Signs of Aging

Combines the Right Ingredients, in the Right Formulations, in the Right Order

No Prescription Required, 60-Day Satisfaction Guarantee

AMP-MD Delivery System

Patent Pending System Ensures the Delivery of Key Anti-Aging Ingredients into Upper Layers of the Skin

ANTI-AGE Regimen

Comprehensive Regimen Supports the Natural Processes that Strengthen the Skin’s Structure

Page 9: Rodan and Fields Business System Presentation

[ 9 ]CONFIDENTIAL

Clinically Proven Benefits

Average Improvement

54%51%48%46%43%43%36%

Radiance

Even Skin Tone

Wrinkles

Fine Lines

Visible Pores

Brown Spots

Softness

Source: Independent 9 Week Clinical Trial , Results May Vary, *Skin Replicas of Crows Feet

Before Treatment*

After Treatment*% of Participants Experiencing an Improvement

100%89%84%84%68%53%36%

Skin Texture

Fine Lines

Moisturization

Overall

Firmness

Even Skin Tone

Pore Size

Page 10: Rodan and Fields Business System Presentation

[ 10 ]CONFIDENTIAL

Transformative Results

BEFORE AFTER

Page 11: Rodan and Fields Business System Presentation

[ 11 ]CONFIDENTIAL

Presence

Page 12: Rodan and Fields Business System Presentation

[ 12 ]CONFIDENTIAL

Trusted Dermatologists

Successful Entrepreneurs

Trained at Stanford University School of Medicine

Creators of Proactiv®, the World’s MostSuccessful Acne Treatment

Redefined the Market for Acne Skincare, Redefining Anti-aging Skincare

A dermatological dream team.— Women’s Health

“ ”Two of the Most RecognizedNames in Skincare

Page 13: Rodan and Fields Business System Presentation

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Established Brand with Significant Media Coverage

Print Television Web

More Media Coveragethan Any Other Direct Selling Company

Source: Meltwater News, US Coverage Only; Excludes Avon due to Extensive Paid Advertising

Page 14: Rodan and Fields Business System Presentation

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Profit

Page 15: Rodan and Fields Business System Presentation

[ 15 ]CONFIDENTIAL

Our Direct Sales Model Focuses on Where the Power Resides

Retail Sales

2007

A Leading Clinical Skincare Line in Prestige Department Stores

Direct Sales

2010

the Rising Star in Direct Sales

Page 16: Rodan and Fields Business System Presentation

[ 16 ]CONFIDENTIAL

A Unique Model

LOW Cost of Entry

Leverage Your Network Share the Product Scale Efficiently and Quickly No Product Inventory

HIGH Profit Potential

Return on Your Investmentin the First Month

Long-Term Residual Income

Unlimited Earning Potential

Page 17: Rodan and Fields Business System Presentation

[ 17 ]CONFIDENTIAL

Leverage the Exponential Value of Your Network

you

Multiple “Generations” of Connections Drives Incremental Opportunities

Technology Enables Leverage, Speed and Duplication

Multiple Sources of Income: Sales and Commissions

Page 18: Rodan and Fields Business System Presentation

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Programs

Page 19: Rodan and Fields Business System Presentation

[ 19 ]CONFIDENTIAL

Proven, Turnkey Business Support

Comprehensive Online and Offline Toolsto Run Your Business Anytime, Anywhere

Business System

Customer Care

Email and Phone Access to Registered Nurses with Dermatology Experience

Sophisticated “Prescription” Tools and Guidelines for Determining Skincare Needs

Assessment Tools

Ongoing Skincareand Business Education From Leaders inthe Field

Training

Page 20: Rodan and Fields Business System Presentation

[ 20 ]CONFIDENTIAL

A Business Opportunity for Entrepreneurs with Diverse Backgrounds

Stay-at-Home Mother and Wife of Former Major League Baseball PlayerCountry Music Writer | Corporate Chief Financial Officer | Aesthetician

Elementary School Teacher | Luxury Real Estate Agent | Attorney

Home Schooling Mom| Pharmaceutical Sales RepresentativeBeauty Industry Marketing Executive | General Contractor / Builder

Former Professional Figure Skater | Public Relations Executive | Artist and Entrepreneur | Commercial Real Estate Broker | Corporate Sales Trainer

Page 21: Rodan and Fields Business System Presentation

[ 21 ]CONFIDENTIAL

Start Your Own Business Today

It Takes Minutes to Get Started

Complete Online Application

Choose Your Product

IMMEDIATE…… Creation of Personalized Storefront… Access to Business Tools… Delivery of Display Products and Materials

Page 22: Rodan and Fields Business System Presentation

[ 22 ]CONFIDENTIAL

The Right Business Model, at the Right Time, in the Right Market

Profit

PresenceProducts

Programs

Page 23: Rodan and Fields Business System Presentation

[ 23 ]CONFIDENTIAL

Changing Skin. Changing Lives.

Redefining Business Ownership