Patkar –varde college of arts commerce & science

Role of PR As Brand

Ambassador

Definition Introduction Role of PRPromotion strategy Example Reference

Index

DefinitionPublic Relation Public : Public is a group of similar individuals, an assortment of persons having the same interests, problems, circumstances and goals.

Relation : Relations means to establish a mutual understanding arising out of the similar goals and circumstances.

Edward bernays “define as public relation is management function which tabulates public attitudes ,defines the policies ,procedure and interest of an organization followed by executing a program of action to earn public understanding and acceptance “

public relation society of America “define as public relation is philosophy and function of management expressed in policies and practices which serve the public to secure its understanding and goodwill “

Introduction Super-net Super-net is a high speed wireless internet

portable device. It is used in laptop, desktop, mobile-phones, tablets.

This wireless technology is based on CDMA , so it is usable in any are of world. It gives speed upto 7.2 mbps (maximum) and also a speed up to 3.2 mbps (minimum).

Super Net

Role of PR A pr is a representative of organization towards its customers. Public relations (PR) is the practice of managing the flow of information between an individual or an organization and the public.

Public relations may include an organization or individualgaining exposure to their audiences using topics of public interest and news items that do not require direct payment.

The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions.

Brand Ambassador Brand ambassador  is A marketing term for A person employed by A company to promote its products or services within the activity known as branding . The brand ambassador is meant to embody the corporate image in appearance, demeanor, values and ethics.

Brand ambassador : Ayushman khurana

PR as a brand ambassadorWe select Ayushman Khurana as our brand

ambassador because of following qualities in him.

Popularity

Age

Personality

Communication skills

Appearance

Personal record

PR as a brand ambassadorDo's for Brand ambassador

Don'ts for Brand ambassador

Loyalty Promotion Public image Interaction with media Positive about product Confidence Assertive

Don'ts aggressive Bad mouth your

competitors inappropriate language

PROMOTION STRATERGY

Examples

Reference Public relation management ( Geetha Narayan)Wikipedia NewspapersGoogle : imagesTelevision