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Add the power of scent to your printed products. Give your customers another way to remember you.
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The Virtues and Benefits of
SCENTVERTISING®with
Photo shows fragrance microcapsules dispersed on printed surface. The colored dots are the process ink dot pattern. Photo illustrates the relative small (6 – 10 micron) capsule size.
What does Rub’nSmell® look like?
a simplified diagram of a printing press
Rub’nSmell® is applied in-line like a fifth color
scented sheets
ready for die-
cutting
• Rub’nSmell® is the most versatile and economical scent delivery system available. It is literally a “printable” scent.
• Supplied as an overprint varnish or coating, Rub’nSmell enables any printer to apply scent as easily as a printing a fifth color.
• Scent remains dormant for many, many years until the surface is gently rubbed.
• By being able to print scent in-line, the cost of adding scent directly to advertising or packaging is greatly reduced.
Why is Rub’nSmell® so Groundbreaking?
Rub’nSmell® scented varnish can be applied by all printers including those within Customers’ Supply Chain
Shelf Talkers
Danglers
Bottle Neckers
Hang Tags
Tear Pads
News America Smart Source In-Store
Coupons
Hand Out Cards
FSI (*SNS or RNS*)
Circulars
Direct Mail Programs
Riser Cards
• In a visually biased world, brands rely far too much on their logo to drive their brand equity. What would your brand’s impact be without its logo?
•83% of marketing budgets are focused solely upon our eyes.
•Brand impact increases by 30% when more than one sense is engaged and by a whopping 70% when three senses are integrated into the brand message.
“Rub’nSmell® Engages Three Senses All At Once Creating a Sensory Experience Throughout the Consumer Journey”
SCENTVERTISING® not only increases Brand Recall and Awareness; It Increases Sales!!
• Scent morphs the printed image into an interactive medium, substantially increasing dwell time.
• Scent influences brand memory: resulting in longer attention spans at the time of stimulus viewing, creating deeper memory traces that are more easily retrieved. – University of MO researchers
• Martin Lindstrom Sensory Marketing Study: increase the consumers’ brand preference by 56%; Experiments have shown sales increases of 45% when scent is incorporated.
• Yankee Candle uses 13 Rub’nSmell scents in their direct mail catalogues and now sees sales increases of over 25%; a conservative figure.
Cost Comparison: Approx Production Costs “Scent Strips” vs “Rub’nSmell®”
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