www.s4m.io

PARIS

NEW YORK

LONDON

BERLIN

SINGAPORE

#1 MOBILE ANALYTICS AND PROGRAMMATIC PLATFORM FOR ADVERTISERS

1 LIMITATIONS ���OF DESKTOP AD SERVERS

•  High impression discrepancies •  Lack of conversion tracking from

ad to KPI

2 FRAGMENTATION OF APPS ���+ MOBILE WEB + TRACKING

•  Disaggregated analytics across multiple systems

•  Lack of real-time data for optimization decisions

3 CONSTANT EVOLUTION OF DEVICES/AD UNITS/PUBLISHERS

•  Increased trafficking management across multiple adservers and publishers

4 RELIANCE ON AD NETWORKS���FOR DATA SOLUTIONS

•  Inconsistency in tracking across publishers and ad networks

THE MOBILE MARKETER’S DILEMMA

SO WE DECIDED TO BUILD THE SOLUTION

COMPLETE���CONTROL

ONE���SOLUTION

SMARTER���MOBILE MEDIA

4 Alpha Capital Partners - Confidential – Reproduction prohibited without prior authorization

•  Display & Search •  All formats incl. Rich Media & Video •  Ad networks / DSPs / Publishers Pre-Tested and Integrated •  Ad Verification

1. Trusted Third Party Ad Server

4. AdOptimizer for programmatic

•  Real-time optimization algorithms for Trading desk & Adserver (Bid management Data)

•  Dynamic Creative optimization (retargeting)

2. AdTracker

•  Custom conversion tracking tags •  Sites and Apps •  Device fingerprinting (no cookie)

3. Analytics Platform

•  Traffic & Users Segmentation: Paid / Organic •  Benchmark report* •  Behavior, lifetime data, mCRM* •  Push Notification system

Data���Warehouse

Upload Creatives & Tracks impressions and clicks

Track Conversion & Cost per Action

Complete Solution to Increase The Performance!

Dynamic Optimization of Media Spending

Data Intelligence: Life Cycle Management

1

S4M’s Suite of Mobile Technologies - built expressly for Mobile, is supported by comprehensive Data Analytics Tools and a Seamless Workflow That transforms complex mobile ad executions into Measurable and Meaningful Results

Mobile Analytics and Programmatic Platform for Advertisers

S4M: WHAT WE DO

S4M enables advertisers to: •  Track mobile ad campaigns to specific KPIs both in-app and

on mobile websites •  Optimize mobile media ad spending by reallocating budgets

using real-time data •  Realize 100%+ increases in the effectiveness of their mobile

media budgets.

S4M: OUR PHILOSOPHY

User-friendly and flexible to make mobile advertising easy: •  UX and UI focused •  Customizable •  Fully configurable dashboard •  Flexible with open APIs •  Different levels of user access •  Campaign management focused.

CONNECTION S4M – Trading Desk

FOLLOW THE QUALITY OF YOUR ACQUISITION REAL TIME

INCREASE DIFFUSION RETARGETING

"   Insert S4M tracking link on your trading desk platform

"   One segmentation = One tracking link (to optimize the follow up)

" Find the best quality of your traffic depending of :

•  Visit/Open •  Page views •  Average visit duration •  Lead

" Increase only your diffusion on the best source of traffic

"   Collect ID as IDFA on S4M and send them to your DSP.

"   Create new advertising message for retain customers (returning user)

S4M: OPTIMIZE YOUR RTB CAMPAIGN

1,000+ campaigns

100+ Advertisers

800+ Certified ���

Ad Networks/DSPs/Publishers

5    Offices and

Data Centers around the

world

Tracking    

1B+ Impressions  monthly  

20M+ Installs monthly

S4M IN NUMBERS

120+ MARKETERS RUNNING CAMPAIGNS ON S4M    

15+ AGENCY CLIENTS

10+ CHANNEL PARTNERS

800+ CERTIFIED AD NETWORKS

TESTIMONIALS

“The  value  of  real-­‐9me  mobile  ad  insight  is  now  a  necessity  and  un9l  now,  it  was  not  possible.  Thanks  to  S4M  we  see  a  larger  percentage  of  our  mobile  ad  spend  and  where  it  is  performing  today  than  we  ever  did  previously.”    Bertrand  Beaudichon,  Execu1ve  Vice  President,  Omnicom  Media  Group      "As  business  consultants  and  trusted  advisors  to  our  clients,  we  leverage  our  global  experience,  while  u9lizing  the  best  technology  and  data  to  provide  tangible  insight  and  analysis  to  drive  strategies  that  deliver  drama9c  and  measurable  results.  It  is  for  this  reason  that  we  chose  S4M  for  our  Mobile/Tablets  campaigns."    Aude  Marchand,  Head  of  Tracking,  iProspect      "With  a  unique  combina9on  of  scalable  and  robust  state  of  the  art  adtech,  tracking  &  analy9cs  along  with  strong  client  service,  S4M  delivered  largely  above  our  client  expecta9ons.  S4M’s  buy  side  adserving  and  tracking  solu9on  is  simply  way  beyond  any  Mobile  Ad-­‐serving  solu9on  we’ve  used  so  far."  Tony  Carpen1er  Co-­‐CEO,  Performics              

1. ���MANAGED SERVICES WITH A COMPREHENSIVE SERVICE TEAM

1 Send your media plan ���to S4M Ad-Ops 2 S4M certifies publishers

with our ad tags and helps you implement site tags and app SDK on publishers/ ad networks

http://euad.sam4m.com/ 3-436-1-331  

3 S4M tests analytics and demonstrates���reporting tool

4 Campaign launch Changes are then���made where needed

5 Regular check-ins and reportings to ensure campaign consistency

S4M: HOW WE WORK

2 . ���SELF-SERVE DASHBOARD

Option to grant client read-only access on a white labeled dashboard.

S4M: HOW WE WORK Your logo here Share the dashboard with your team

3. ���DATA INTEGRATION���VIA S4M APIs

S4M: HOW WE WORK

www.s4m.io

PARIS

NEW YORK

LONDON

SÃO PAULO

SINGAPORE

PRODUCT HIGHLIGHTS

THIRD PARTY ADSERVER §  We are certified by more than 800 ad

networks, including premium publishers, exchanges, and apps

§  You can create display and search campaigns

§  All formats are accepted including rich media, video, IAB standard

§  You can track and analyze the best performing placement, operating system, ad network etc.

§  Set alerts for delivery rates, click rates, and for setting up the campaign

§  Optimize your campaign based on the real-time analytics, fully customizable on the dashboard

Ad Verification

AdVerification allows you to control the delivery and the location of your ads being showed. Indicators available : §  Countries, cities §  OS name, OS version §  Device type, brand §  Referrer, mobile site audience, and category (IAB) §  Carrier* §  Time slot* §  Connection type* Next feature: AdSecurity We will display a white creative instead of your ads on sensitive mobile sites.

*Available soon

AdTracker (mweb & apps) §  Track the entire mobile ad campaign and user Life Time Value by using our SDK (apps) or Java Script Library (mweb) §  Metrics include: install, open, purchase, Facebook share, subscription, video view… §  Set several conversions by campaign §  Follow the performance of your creatives and your media plan §  Optimize your ROI ���

Multi-Pingback Send several conversions with pingback •  Edit the pingback related to your PM •  Add pingback even if it was not on your PM •  Set the conversions you want for each pingback •  Retarget the user with their IDFA

Control the number of conversions you send with pingback on our dashboard.*

*Available soon

Dashboard by KPI

•  Quick access to the campaign data, sorted by KPI

•  Filter your dashboard with the data you want (by ad network, placement, format, device type…)

•  Create your own dashboard (by user)

•  Specific period for updating your dashboard

Campaign Filter to refresh your current dashboard

In all standard dashboards

Dashboard by conversion

Your personnal dashboard

LCM LIFE CYCLE MANAGEMENT

•  Control the life cycle of your application and mobile site

•  Identify your user type by origin (campaign / organic)

•  Select a campaign to see the impact on your apps / mobile site

•  Retarget your user by sending a push notification*

•  Create your own dashboard with specified analytics widgets

* Early 2015

SDK and JavaScript

Install one single SDK or our javascript library and follow in real-time the performance of your campaigns: "   All in one

"   Universal and compatible with all ad networks

"   Independent

"   Reliable

This allows tracking of an app through your webview and following the user journey!

Ad Optimizer PINGBACK : •  Only S4M SDK is necessary to track

Downloads/Conversions •  S4M sends data to 50+ certified Ad

Networks •  CPI or CPL campaigns possible with S4M

REVERSE : •  Other Mobile Tracking Solutions are

configured on your App/Mobile website •  S4M is able to receive data from other

Tracking Solutions

Next feature: M-CRM tool

Retarget your audience with push notifications! From our S4M platform you will be able to create push notification campaign (Early 2015) •  Identify your target with multiple indicators

e.g. : last visit, OS version, last purchase, … •  Grab users’ attention

•  Boost your audience interaction

•  Communicate on new products, updates and other discounts

•  Follow the impact of your push campaign to see the success rate of your campaign !

Next feature

Optimize your campaign with our META-Bidder : From our S4M platform you will be able to create RTB campaigns (Early 2015) •  Pay only for pertinent user (that you determine by your KPI) •  Optimize your ROI for each campaign

•  Select the best placement with the best price

•  Use the data of your pasts campaigns to optimize even further

•  Optimize your creative to retarget your user

THANK YOU!

Christophe Collet

CEO ccollet@s4m.io

COMPLETE���CONTROL

ONE���SOLUTION

SMARTER���MOBILE MEDIA

PARIS / NEW YORK / LONDON / BERLIN / SINGAPORE