Embed Size (px)
Citation preview
#saastrannual
10 Things I’m Doing Even Better The Second Time
JON MILLER DOUG PEPPERCEO and Co-FounderEngagio@jonmiller
Managing DirectorShasta Ventures@dougpepper
10 Things I’m Doing Even Better The Second Time
#saastrannual
10 Things I’m Doing Even Better The Second Time
#saastrannual
Fireside ChatThe 10 ThingsFrom Marketo to Engagio
10 Things I’m Doing Even Better The Second Time
#saastrannual
DemandGeneration Account Based
10 Things I’m Doing Even Better The Second Time
#saastrannual 8
10 Things I’m Doing Even Better The Second Time
#saastrannual
Google Trends for Account Based
Marketing
Engagio founded
Great Market
10 Things I’m Doing Even Better The Second Time
#saastrannual
Great Product
10 Things I’m Doing Even Better The Second Time
#saastrannual
Great Sales and Marketing
10 Things I’m Doing Even Better The Second Time
#saastrannual
The 10 Things I’m Doing Better the Second Time
“Not finance. Not strategy. Not technology. It is teamwork that remains the ultimate competitive advantage, both because it is so powerful and so rare.”
– Patrick Lencioni
Freedom and
Transparency
Happiness and
Positivity
Excellence and
Execution
Core
Values
Patrick Lencioni, The Five Dysfunctions of a Team
• Hiring• Perks• Onboarding, Learning and
Development• Performance Management• Office Environment and
Fun• Corporate Social
Responsibility
Culture
Teams
Focus on quality meetings
Fundraising Strategy
A
B
A
A2
B
CD
Financial Roadmap
Battery
Data Vendors Predictive
Who: Selection What: PersonalizationInsight
Where: InteractionAds
Infrastructure Lead to Account match
(L2a);Routing; ABM Analytics
Website
Orchestration
Direct / Physical
Events
Human Email Phone / Dialer Social
Other
Intent & Technographics
AttributionCRMAccount
Planning
Synchronize Interactions into coordinated Plays
Complementary
Content Customization
Bigger Deals
Outbound Sales
Fireside Chat
Doug PepperManaging DirectorShasta Ventures@dougpepper
Jon MillerCEO and Co-Founder
Engagio@jonmiller
