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SAMSUNG MOBILEUnleash Your Fingers
Represented by,1. K.M. Fayazur Rahaman ID – 61221-14-058 2. Md. Abdul Wahed 3. Md. Zakerul Islam4. Md. Razib Mia 5. Md. Maruf Hossain ID - 61325–18-0716. Srijon Sarker ID – 61325–18-
0747. Md Abdul Karim8. Md.Obydullah
Business Policy
Samsung Business Principles
Maintain a clean organizational
culture
Care for the environment,
health and safety
A socially responsible
corporate citizen
Respect customers, shareholders and
employees
Comply with laws and ethical standards
CULTURAL FACTORS OF BANGLADESH
• Religious Festivals
Eid, Puja etc.
• Cultural Festivals
Pahela Boishakh, Boshonto Utsav etc.
• Technological Change
3G, Touch Phones, Social networking etc.
• Economic Conditions
Changes in Samsung Due to Cultural Factors of Bangladesh
• Established the smart phone culture in Bangladesh.
• Wide price range.• Varieties of models.• Introduced EMIs for the first time.• Used Bengali language.• Strong Customer Facilities.
Offers and Publicity
Cultural Offers Travel Coupon
Offers and Publicity
Featuring EMI Promoting 3G Technology
Changes in Production
• Various features .• Low cost Smart phones.• Samsung Café.• Taking ideas from people.• Dedicated R&D department.• Quality Training for Employees.
THANK YOU ALL.