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Saverio Bruno - Facebook Advertising

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Mobile Facebook ADS: ideale per promuovere un'app di Saverio Bruno durante la giornata Digital Advertising svoltasi il 29 maggio 2014 a Torino nell'ambito del Digital Festival

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Page 1: Saverio Bruno - Facebook Advertising
Page 2: Saverio Bruno - Facebook Advertising

Chi Sono

Saverio Bruno (saverioweb)

Freelance Digital Media Strategist CEO di TwitterMarketingEfficace.com Delegato HootSuite per l'Italia

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Facebook = Mobile?

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Recenti Acquisizioni

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Rivoluzione Mobile

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Costruire, far crescere e monetizzare

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Sviluppo multi-piattaforma

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Sviluppo multi-piattaforma

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Supporto delle API per 2 anni

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Mobile First People First

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Facebook Login

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Stable Mobile Platform

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Stable Mobile Platform

Oltre 260K app nel mondo che utilizzano questo standard

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FB ADS usato dal 60% top app

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Una sorta di Google AdSense per il Mobile

Audience Network

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La Rivoluzione di Facebook!

https://www.youtube.com/watch?v=PTw4WZ-Rx0M

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Mobile FB ADS

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Mobile FB ADS

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Mobile FB ADS

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Mobile FB ADS

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Mobile FB ADS

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Mobile FB ADS

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Mobile FB ADS

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Mobile FB ADS

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Mobile FB ADS

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Statistiche + FB SDK

https://developers.facebook.com/docs/ads-for-apps/measurement/

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Statistiche + FB SDK

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Mobile App Ads for Installs

https://developers.facebook.com/docs/ads-for-apps/mobile-app-ads

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Risultati (esempio)

Tasso di conversione: 38% (circa 2500 download)

1 download a circa 0,085 €

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Grazie per l'attenzione! :-)

@saveriowebwww.saverioweb.com

@twimefwww.twittermarketingefficace.com

#2day2morrow