Florida's First Coast of Golf

Sawgrass Marriott Golf Resort & Spa

Florida's First Coast of Golf Florida's First Coast of Golf

Florida's First Coast of Golf

Florida's First Coast of Golf 60 Second Commercial

Video was not exported from SlideRocket

Your Membership Dues of $3,035 are part

of a $1.84 Million co-op Marketing Plan

Sawgrass Marriott Resort & Spa Booking Initiatives

Stay and Play booking capabilities on FFCG's websiteBook "rooms only" capabilities on FFCG's websiteNet Rate sharing with FFCG's 10 Preferred Tour Operators for booking stay and play packages.Sawgrass Marriott Resort & Spa's stay and play packages listed on the Visit Florida "Hot Deals" page, (rotating basis).

Sawgrass Marriott Resort & Spa

Digital Marketing through FFCG | |

| | Florida's First Coast of Golf's Web page

Florida's First Coast of Golf's e-vacation brochure

Florida's First Coast of Golf's Email Blast FFCG February, May & September 2013 Co-operatives:GolfStyles, GolfWeek.com, | | Golf.com Q4 2012 & Q1 2013

Membership Enhancement Programs

Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf ShowsSocial Media announcements Co-op marketing campaign

Distribution Points Jacksonville International AirportI-95 Yulee Welcome Center I-75 Lake City Welcome CenterFlagler Welcome CenterSt. Augustine Welcome CenterAmelia Island Welcome CenterVisit Jacksonville Welcome CenterClay County Welcome Center Special area events NxtBook (electronic version)

2013-14 Vacation Brochure

Advertising & Marketing

www.Florida-Golf.org

New Website with SEO StrategyDigital Marketing CampaignPaid SearchGolf.comGolfweek.comEmail Marketing CampaignTo FFCG list of 51,000To dedicated targeted listsPrint CampaignGolfGolf DigestPromotionsJaguarsMich Ultra Sports IllustratedTV/PRPLAYERS CampaignThe China Travel Channel

Digital Agency Website Management

www.Florida-Golf.org

Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email MarketingDaily Maintenance & Optimization of CampaignsMedia Research & AnalysisGeo-Targeted, Local Search StrategiesRetargeting CampaignsDisplay, Blog, Rich Media & Mobile Advertising Social Media PagesSocial Media GuidelinesSocial Media Monitoring

Responsive Designed Mobile Site

Chart was not exported from SlideRocket

Click Through Comparison YTD Oct - May

2011 - 12 = 6462012 - 13 = 2,674

Florida's First Coast of Golf 2012-13 Website Awards

2013 Flagler Awards Winner

2012 - Adrian Award

MET GOLFERNovember/December 2013 - 4 Pages of edit - 92K circulation

Global Golf PostMay 6, 2013 Issue

Double-click to enter titleViva Florida500 Years of Adventure

Sweepstakes

Run Dates: March 11-17, 20135,542 Entries and 630 opt-insVISIT FLORIDA Facebook 1500 likes and 139 sharesVISIT FLORIDA Twitter tweets on 3/11 and 3/12 to 47,222 followers

New York Daily News April 14-20, 2013

8 Full Page/4C AdsInclusion in a weekly email blastName/logo/link on contest pageTotal Media Value = $529,000Impressions = 14,616,672

Dad's A Golf Star - ResultsCincinnati, Ohio 103.5 FM Classic Hits

121 recorded promos71 live liners191 streaming recorded promos15 live promotional giveaway lines30 social media post(Facebook/Twitter)2 email blastslogo & image on WGRR.comlogo inclusion on digital homepage banner

Total Media Value: $222,550Impressions: 1,055,259

SportsIllustrate

dSweepsta

kes

2 million circulation26,723 entries

International Efforts

THE PLAYERS TV Spot

Video was not exported from SlideRocket

Purchased Schedule for Each Market

Post Buy$39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings.204 spots purchased, 252 aired. 19% in bonus spots.3% increase over planned GRPs

In Closing Florida's First Coast of Golf is

the Trusted Source for Golf Travel

Planning