President Eddie Brown, CPA andExecutive Director Erin Hardwick, CAE

Today’s Schedule

• Two hours – Professional Issues Update

• One hour – Corporate Sustainability

• One hour – Local Legislative Panel

What We’ll Cover in First Session

News & Headlines

Top Profession Issues– IFRS– Private company financial reporting

Federal legislation– Tax Reform/complexity– Registration of tax preparers– Financial services reform– Health care reform

State legislation– State budget impact– Tax reform– Tax conformity– BOA independence– BOA regulation changes– Election season

Top Management Issues– CPA Firm issues– CPAs in Business and industry– Human capital

SCACPA Update

Accounting for the 2009 PIU Series

• Nine communities

• 707 participants

• 18.5% of SCACPA members

• 2,800 CPE hours provided

free of charge

• $140 value for each

member

“Good update and discussion of topics that we see out there but have little time to explore.”

“Just the right mix of legislative updates, international tax spotlights and an informative session on social networking.”

What Should Be SCACPA’s Biggest Priority?

• Protecting the image of the CPA

• Professional education

• Protection and advancement of our profession

• Keeping members informed

NEWS & HEADLINES

How Greece’s Crisis Could Become Our Crisis

Are Jobs Really

Coming Back?

What’s Up with the Economy?U.S. Federal Reserve Chairman Ben Bernanke and President Barack Obama agreed that the economy is strengthening, but continued jobs weakness and the situation abroad remain top concerns.

9

The Economists Can’t Agree

Source: Banham, R. (2010 Mar 1). The shape of things to come. CFO Magazine.

Economists offer a wide range of predictions...

10

Economic Recovery: Impact on Profession?

• Will employment pick up, stay flat or decline?• Will we see a rise of microbusinesses --- single

owner with no employees, very specialized, internet driven?

• Will we see a rise in new accounting firms?• Have we entered the age of the “hired gun” ---

the knowledge worker as contractor rather than employee?

South Carolinians in the news…

Who will be our next governor?

Challenging times…Emerging opportunities

PROFESSION ISSUES

International Financial Reporting StandardsPrivate Company Financial Reporting

STATE POLICY

InternationalFinancial ReportingStandards

Who Are the Key Players?

• IASB: International Accounting Standards Board

• FASB: Financial Accounting Standards Board• SEC: Securities & Exchange Commission

– Roadmap– Strategic Plan: 2010-2015

• AICPA: American Institute of CPAs• IFAC: International Federation of Accountants

Who Are the Key Players?

Sir David Tweedie, Chairman, International Accounting Standards Board

Mary Schapiro, Chair, U.S. Securities and Exchange Commission

Robert Herz, Chairman, Financial Accounting Standards Baoard

Video

Mary Schapiro, chair, SEC

What’s Happening Today?

• Waiting on the SEC to finalize it’s position• 117 countries have adopted IFRS• IFRS for SMEs continues to gain ground• Adoption vs. convergence . . . that’s the issue

on the table• FASB and IASB continue to explore how to

work together– Progress report issued on March 31, 2010

FASB & IASB ContinueWork on Convergence

• March 31, 2010 announcement “…achieved substantially all of the milestone targets for first quarter of 2010”

• By mid-2010 expect to issues exposure drafts that would achieve substantial convergence of U.S. GAAP & IFRS in 5 major areas

Video

Arleen ThomasAICPA Sr. VP, member

development and competency

The Reality

• IFRS is coming for public companies --- the SEC will likely approve the current timetable with a switch effective by 2015 or 2016

• IASB will likely be the big dog in standards setting with FASB playing an initial role.

• IFRS for SMEs will continue to gain traction and adoption may eclipse public company adoption of IFRS

• IFRS has already entered through the back door & will continue to grow

• CPAs will need to become “bilingual” in IFRS

IFRS & IFRS for SMES:What’s different?

How do you prepare for IFRS?

– CPE– Read– Conversations & Networking– Web sites

www.ifrs.com

IFRS for Small & Medium-Sized Entities (SMEs)

A great resource from AICPA as you explore IFRS for SMEshttp://wiki.ifrs.com www.ifrs.com

Abundance of Info – Free!

• www.pwc.com/en_US/us/issues/ifrs-reporting/assets/ifrs_usgaapsep09.pdf

• www.deloitte.com/view/en_US/us/3391e6545eea2210VgnVCM200000bb42f00aRCRD.htm

• www.ey.com/Publication/vwLUAssets/IFRS_v_GAAP_basics_Jan09/$file/IFRS_v_GAAP_basics_Jan09.pdf

• www.kpmgglobalenergyinstitute.com/ifrs-institute/index.aspx

STATE POLICY

Private Company Financial Reporting

Renewed Efforts on this Front

• AICPA/FAF/NASBA “Blue Ribbon Panel” on Standard Setting for Private Companies

• CHARGE: How can U.S. accounting standards best meet the needs of users of private company financial statements?

• The panel will provide policy, not technical, recommendations on the future of standard setting for private companies, including whether separate, stand-alone accounting standards for private companies are needed

Who Makes up This New Panel?

• Lenders• Investors• Business owners• Preparers • Auditors• Regulators

WhatComes Next?

• 3 meetings held; 2 more meetings scheduled (October & December)

• Not sure what to expect• Interesting to see

if/when/how discussion of IFRS for SMEs comes into the mix

• QUESTION: Who benefits from discrete U.S. standards for private companies?

Issues to Consider

• Who are the actual users of private company financial statements?

• What is the key, decision-useful information that the various users need from GAAP financial statements?

• Are current GAAP financial statements meeting those needs? Why or why not?

• Are the benefits of GAAP financial statements outweighing the costs of preparing those statements for private companies?

Issues to Consider

• How does standard setting for private companies in the U.S. compare to other countries, both those that have adopted IFRS for SMEs and those that have not?

• To the extent that current GAAP is not meeting user needs in a cost-beneficial manner, what are some possible alternatives for private company standards (e.g., separate, stand-alone standards; base-level standards for all entities with additional disclosure requirements for public companies) and what are the implications for standard-setter structure and/or processes?

FEDERAL POLICY

Tax reform/complexityRegistration of tax preparers

Financial services reformHealth care reform

Red Flags Rules

Regulatory Overview

Financial Regulatory

Reform

Red Flags Rule PCAOB

Tax Reform CPA Mobility Comptroller General

Supreme Court Rulings

Financial Crisis Inquiry Commission

Washington’s Been Very Active …SCACPA’s Been Active Too!

– Controller General/CPA legislation

– Financial Regulation• SOX section 404 b – • Aiding and Abetting

– Red Flags– S Corp Payroll Tax Issue

Creation of SCACPA’s “Rapid Response Team”

FEDERAL POLICY

TAX REFORM ANDTAX COMPLEXITY

43

The Volcker Task Forceto Overhaul the Tax Code

March 2009: President Obama announces plans to study the U.S. tax code under the leadership of Paul Volcker

The Volcker Committee’s charge was to review the tax code, develop recommendations to close loopholes, rebalance the tax system, streamline the law & generate revenue.

Initial deadline was December 2009Not sure when it will happen now!

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Tax Reform Alternatives for the 21st Century

• AICPA updated it’s 1995 & 2005 studies as a resource for the Volcker Committee & Congress

• AICPA presents recommendations to improve the current system without changing its fundamental character as an income tax having significant consumption elements

45

Tax Reform Alternatives for the 21st Century

• AICPA’s key issues affecting federal tax revenues:– The baby boom generation is starting to retire, replacing

burdens on already strained entitlement programs– The 2001 & 2003 tax cuts will expire in 2010, generating

additional revenues without corresponding examination of appropriate & fair tax burdens

– The AMT reach will continue to grow– Revenue needs will increase substantially to address

historic levels of debt & deficits

46

Tax Reform Alternatives for the 21st Century

• www.aicpa.org/download/news/2009/PERAB_AICPA_Tax_Reform_October_2009_FINAL.pdf

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USA Today – April 14, 2010

• 64% of individual tax returns filed through April 2 were done by tax professionals

• But the number of electronically filed, self-prepared returns was up 6.7% over last year

• H&R Block & Jackson-Hewitt reported sharp drops in business through February

• TurboTax saw 10% rise in sales through March 13

“Despite the complex tax code, more are going it alone”

48

Mind-numbing Complexity

Heavy Reading

1935

1945

1955

1965

1975

1985

1995

2005

2009

2

4

16

17

39

52

84

142

172

Number of pages in the instruction booklet for the 1040 tax form

50

Tax Extenders Bill

1-year extension for tax provisions expired 2009 end

Tax “carried interest”

Alter rules corporations use to calculate foreign tax credits and foreign-source income

S Corporation payroll tax

• AICPA suggested modification• Amendment introduced to strike section

FEDERAL POLICY

RegisteringAll TaxPreparers

IRS Report, January 2010

2 GOALS1. Enhance compliance

2. Elevate ethical conduct

4 ELEMENTS3. PTIN

4. Circular 230

5. CPE

6. Testing/Exam

CPAs are exempt from CPE and testing

54

IRS Plans to Register andTest All Tax Preparers

• IRS would require all paid tax preparers to use Preparer Tax Identification Numbers (PTIN) on all returns they prepare

• Preparers who already have a PTIN will be revalidated and reassigned - $50 user fee

• Additional fee to third party vendor that will administer the application and renewal processes

55

Impetus for the Proposal

• Driven by significant errors with refundable tax credits, i.e., EITC and home buyers credit

• Significant pressure from some members of Congress over refund anticipation loan abuses

• IRS commenced a review to: Enhance competency Elevate the ethical conduct of preparers

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What Does It Mean?

CPA Requirements• College graduate

• 150 hours college education

• Uniform CPA exam

• 120 hours CPE over 3-year period

IRS Requirements• High school graduate

• 18 years old

• IRS exam – level unknown

• 15 hours annual tax education

Non-Signing Preparers • Issuing PTIN proposed regulations

• Would require CPE and testing

• Pushed by the IRS National Taxpayer Advocate

• Supported by commercial preparers

• Fails to recognize public protection by current regulation

• Could greatly impact CPA firms/staff

Are there non-signing preparers in your firm?

What will be the impact?

!

SCACPA Weighs In

SCACPA sent letter June 29 to SC Congressmen stating concerns with two aspects of the IRS proposal:– (1) exempt CPA firms from the requirement to

register persons working in CPA firms who do not sign a tax return (non-signing preparers), and

– (2) delay implementation of the IRS preparer examination, particularly with regard to the non-signers.

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Underlying Issue

• Registered Tax Preparer?

• Licensed Tax Preparer?

• Approved Tax Preparer?

• Registered with the IRS to prepare federal taxes?

What Will Tax Preparers Be Called?

Moving Forward

Delaying the examination- Extensive input during

comment period- Including policy makers in

discussions- Get the first part right first –

registration

Impacting the overall implementation of preparer registration- Non-signing preparers- Pressing for a favorable

outcome

Two-TieredApproach

Timeline

PTIN Rules

March thru May

Circular 230

June and July

Other Guidance

Late Summer

Expected Implementation

September 1

Returns Filed

January 1

Changes to Program

2011

FEDERAL POLICY

Financial Services Reform

64

What’s in the Bill?

1. Expanded governmental authority for oversight and regulation needed prevent and manage financial crises

2. A tighter leash on large financial institutions

3. Protecting Investors from deals gone bad: Raises standards on broker-dealers, revamps credit-rating industry, tightens rules on hedge funds and gives SEC expanded oversight powers

Could touch every person with a credit card or bank account

For Consumers: Creates a new Consumer Financial Protection Agency

within the Federal Reserve (authority over regulation of mortgage cos., large banks and credit unions, pay-day lenders, but auto dealers are exempted)

Allows states to impose stricter rules on banks and give state AGs more power

Permanently increase the federal deposit insurance to $250,000

Establishes new standards for home mortgages

Healthcare ReformPresident Obama signs the Patient Protection and Affordable Care Actinto law March 2010

67

Health Care Reform

68

Health Care Reform

• A myriad of new tax deductions, fees & subsidies

• 3 million fewer Americans will have employer-sponsored insurance by 2019– State insurance exchanges arrive in

2014• Every employer should review its

benefits strategy in light of the changes brought about in the new law

• Opportunity for CPAs to offer value added consulting

• Resource in your e-mail

Health Care & Taxes

30 tax items in both bills

6 credits/ deductions

3 penalties/ fees

6 strictly tax

3 insurance-related

5 employee benefit-related

7 procedural

Health Care Reform Resources for CPAs

AICPA/SCACPA offering tools to help members:

– Make informed decisions for their own firms

– Advise clients and offer services in employee education

“Red Flags” Rule•Req

uires written plan for identity verification for anyone who is a “creditor”

Fair and Accurate Credit Transaction Act

•Delayed to December 31, 2010

•90-day post decision “grace period” for AICPA members in public practice

Implementation

•AICPA and state societies continue to seek exemption for CPAs

Advocacy

72

Gauging Public Satisfactionwith Washington

• By almost every measure, Americans are less positive & more critical of government

• A new Pew Research Center survey finds a perfect storm of conditions associated with distrust of government– A dismal economy– An unhappy public– Bitter partisan-based backlash– Epic discontent with Congress & elected officials

STATE POLICY

State budget impactTax reform

Tax conformityBOA independence

BOA regulation changesElection season

State Budget Woes• The worst recession since

the 1930s caused the steepest decline in state tax receipts on record

• Legislature struggled to create a FY11 budget

• In 2010, SC budget writers had to make up a shortfall of $1 billion, or 25% of budget

• 2011 promises to be an even tougher year, due in part to declining federal assistance

• Projected 2012 gap is another $1 billion or 26%

• Consider: Impact on all citizens, esp. state employees and users of state services

SC Tax Realignment Commission

• TRAC: An independent commission created to assess the effectiveness of the state’s tax structure; chaired by Burnie Maybank, former DOR director

• Make recommendations to the legislature on necessary changes to the state’s tax

• 3 SCACPA members serve as commissioners: o Jimmy Addison, CPA

(Columbia) o Ben Kochenowner, CPA

(Gaffney) and o Brian Moody, CPA (Charleston)

• Analyzing sales tax exemptions, tax on services, tax on e-commerce, accommodations and local option taxes, etc. etc.

SC TRAC• In July meeting TRAC

subcommittee proposed repealing most tax exemptions

• It would also lower the sales tax rate by a comparable amount

• In draft proposal the average consumer will have groceries taxed, pay more sales tax on cars and pay more on Internet purchases

• Final report expected by November 2010

Federal-State Tax Conformity

Historically passed May/June annually in DOR’s technical corrections bill

2009 – split out as separate legislation 2010 – passed as stand-alone on March 31

after two months of diligent lobbying SCACPA key contacts essential to early passage 2011: Aiming for earlier passage

Fall 2009: Worked

with DOR

January 2010:

Unusual start in

Legislature: Senate up

first

Feb. 16 – S.1174

introduced in Senate

Feb 18 – SCACPA

testified: TRAC

meeting

Feb. 23 – SCACPA

testified: Senate

March 10 – passed Senate,

referred to House W&M

Comm.

March 25 – House passed

legislation

March 31 – Governor

signed

Tax Conformity Legislation Timeline

State Board of Accountancy

• Nine member board (5 CPAs, 2 APs, 2 public members)

• Serves as the regulator of the profession• Manages licensing and renewals; hears cases• Housed under the state agency -- Labor,

Licensing and Regulation (LLR)• Concerns about LLR operational structure and

use of license/renewal fees

Independence for the BOA

• SCACPA, in partnership with the BOA, led efforts with sister regulating board of other technical professions (physicians, dentists, pharmacists, etc.)

• Legislation, H.4565, sought pilot project for semi-independent, self-directed status

• Effort was ultimately defeated in House over concerns about the state budget

BOA Adopts New Regulations

Firm registration – defines when an individual CPA must register a firm

CPENot more than 50% (or 20 hours)

in self studySelf study credit not available for

carry-overNo more than 10 CPE hours

earned in one dayGuidelines on “lunch and learns”Guidelines for CPE for teaching

college accounting courses

Effective June 25, 2010

STATE POLICY

ProfessionAdvocacy

IS PROFESSION ADVOCACY IMPORTANT TO YOU?

Discussion Question

Grassroots/KPCs

CPA PAC ($)

State level monitoring and lobbying

Advocacy for the CPA Profession

CPA-Political Action Committee

Facts:– Directed by 5 practicing SC CPAs

– $8,750 allocated in June to 14 candidates with contested primary elections

– $17,500 allocated to candidates with general election contests

– Only 7% of SCACPA members contribute to the CPA/PAC

– Your support is needed!

Critical to helping elect good legislators who are favorable to issues affecting the CPA profession

2010 is an Election Year

State Constitutional Officers

• Governor• Lt. Governor• Treasurer• Attorney General• Comptroller General• Superintendent of

Education

• All House Members - 124

• SC Congressmen

• Census and Redistricting (affects balance of power) *

Census and Redistricting

• Affects balance of power

• Occurs every 10 years• 2011-legislature

required to redistrict to ensure fair and accurate representation

• Computer models draw line

• Politics play a significant role

• Majority party controls the process

• Could result in a new 7th congressional district for SC

• Could change who is your representative or senator

Key Person Contacts (KPCs)1. Legislative Key Person Contacts – 160+ CPA

volunteers who take the profession’s message on specific matters to THEIR local legislator

2. Letter writing, emails, phone calls and personal one-on-one meetings

3. Building relationships with your legislator positions you as a resource and an expert that legislators can call upon for the advice and feedback they often seek

SCACPA’SAdvocacy Activities

• 6th annual CPA Day @ the State House, May 4, 2011

• Annual Tax Guide for Legislators

• Annual IRS-DOR meeting with practitioners (October)

• Ad hoc committee with SC DOR

• Monitor meetings of the SC Board of Accountancy

• Opportunities to meet policymakers

Advocacy for the Profession

1. Sign-up to become a Key Person Contact (KPC)

2. Contribute annually to South Carolina CPA/PAC

3. Vote on November 2

4. Participate in the May 2011 “CPA Day” event

5. Complete 2010 IRS/DOR survey

What you can do…

PEOPLE AND PLACES

Trends in Public AccountingTrends in Corporate Practice

Leadership Strategies

People and Places

Trends inPublicAccounting

93

Which Professional Advisor do you Consult for Business Help?

45%

18%

17%

20%

Accountant

Attorney

Management Consultant

Other

94

Are you satisfied with your CPA’s help in making your business more profitable?

60%

40%

YesNo

Survey sponsored by George S. May International

95

Are you satisfied with your CPA’s help in making your business more efficient?

55%

45%

Yes No

Survey sponsored by George S. May International

96

Accounting Today’sTop 100 Firms

• No surprise: “2009 was a tough year”’– Survey of the 100 largest firms in the U.S.– Includes one South Carolina firm

• Growth was the result of flexibility, vision, nimbleness & “tough calls”

• Firms are now focusing on rebuilding business and growing as the economy recovers

97

Niche Services Grow

98

Niche Services Grow

99

Niche Services Grow

100

Client Growth Trends

101

Client Growth Trends

102

103

The Top Issues Facing Firms 1. Client Retention

2. Tax Law Complexity and Changes

3. New Regulations and Standards for Small Firms

4. Keeping up with Standards

5. Work/Life Balance

Sole Practitioners & Small Firms

Source: PCPS

104

The Top Issues Facing Firms

1. Client Retention2. Retaining Qualified Staff (at

all levels)3. Tax Law Complexity &

Changes4. New Regulations &

Standards for Small Firms5. Marketing/Practice

Growth: Bringing in New Clients

For Firms 11-20, add: Keeping Up With Standards

Firms with 6-10 CPAs

Source: PCPS

105

Private Company Practice Sectionwww.PCPS.org Practical resources for firmsDues: $35/CPA, not to exceed $700

People and Places

Trends inCorporate Practice

107

The Recession’s Impact on CFOs & Their Finance Organizations

• The economic downtown has put a spotlight on CFOs and their organizations

• Urgent needs for capital acquisition, cash flow management and revenue challenges demanded swift action and creativity

• IBM’s 2010 Global CFO Study – based on input from 1,900 CFOs & senior financial leaders – finds that CFOs are emerging with far more influence at the enterprise level

108

Top Concerns of CFOsCFO Magazine, April 2010

Concerns About the Macro Economy• Consumer Demand• Federal/Government

Policies• Price Pressure from

Competitors• Credit Markets/Interest

Rates• Federal Budget Deficit

Concerns About Their Own Companies• Ability to Maintain Margins• Ability to Forecast Results• Maintaining

Morale/Productivity• Working-Capital

Management• Attracting & Retaining

Qualified Employees

109

CFOs are Emergingas Key Players in All Businesses

• CFOs have become the key company leaders CEOs and Board are turning to for answers

• More than 70% of CFOs are advising or playing a critical decision-making role in:– Risk mitigation– Business model innovation– Selecting key metrics linking

performance to strategy

“These are the times when the CFO role is the most important in the company”

CFOs are Becoming the Strategy Gurus

Cost reduction management

Selecting key performance indicators

Risk Management

Business model innovation

0%20%

40%60%

80%100%

45%

47%

41%

59%

44%

41%

42%

19%

AdvisorDecision Maker

Source: IBM Global CFO Study110

111

Finance Must Provide Insights That Look Back & Forward

What happened? What exactly is the problem? What will happen next?

How many, how often? Why is this happening? What if the trends continue?

What actions are needed? What are the risks/opportunities?

REAR VIEW CURRENT VIEW FORWARD-LOOKING VIEW

Balance sheet, P&L and cash flow statements

Customer, product & market profitability

Cash forecasting

Revenue & cost variance analysis

Spend optimization Scenario-based planning & forecasting

Working capital analysis Strategic investment & decision support

Market, customer & channel pricing

Volatility & risk-based predictive & behavioral modeling

Sales & supply chain effectiveness

112

CFO as Value Integrator

• It’s no longer “good enough” to excel at core finance activities

• The finance operation needs to advise on strategic and operational issues too

• The “integrator” role involves “efficiency” and “insight”

• The Value Integrator’s mission should be to help the company “think as an overall business instead of individual areas”

113

www.ibm.com/cfostudy

2010 Top Challenges for Finance Executives

1. Economic recovery & the U.S. fiscal outlook

2. Healthcare reform

3. Employee benefits

4. Financial regulatory reform

5. Global convergence of U.S. GAAP & IFRS Financial instruments & how to account for them

6. Financial statement presentation

7. Revenue recognition

8. Business taxation

People and Places

Leadership Strategies

116

How to Lead Througha Recovering Economy

• D. Michael Abrashoff, former Navy Commander author of “It’s Your Ship”

• What are the attributes of leadership that can make a difference for any organization?

• What do leaders need to do to make a difference?

• Rule #1 --- focus on the things you can influence, not the things you can’t

117

How to Lead Througha Recovering Economy

1. Lead by Example2. Create a Climate of

Trust3. Listen Aggressively4. Communicate Purpose

and Meaning5. Look for Results, Not

Salutes6. Take Calculated Risks

7. Go Beyond Standard Operating Procedures

8. Strengthen Others9. Generate Unity10. Cultivate Quality of Life

www.grassrootsleadership.com

118

Hiring the Right People

• The economy has kept people in their jobs with current employers

• As the economy improves, people will move• One study found 54% of currently employed

workers said they plan to change jobs as the economy improves

• What should managers be thinking about as we prepare for this mass migration of staff?

119

Career Management as a Retention Tool

• How do you help employees plan for their future?– Do you have a conscious plan to help your

employees?• Pay increases, bonuses & other financial

incentives have been the typical retention tools• Towers Perrin’s “Global Workforce Study” found

non-monetary incentives work best after a few years on the job

120

Career Management as a Retention Tool

• External career opportunities – or lack of internal opportunities – is among the top 5 reasons people leave

• An option to consider is cross-functional training– Beneficial to both the employee & the company

• The Towers Perrin study found 76% higher retention when a cross-functional training strategy was in place

121

What Keeps People on the Job?

• The challenge is not just to keep people on the job ---- it’s to also engage them in the organization’s mission

• Leaders/managers as coaches• Make talent management a top priority• It’s not possible to over-communicate with your

employees• Awareness of generational attributes is a key to

success

Video

Valuing Today’s Youth

THE NEW & SOCIAL MEDIA

Facebook: 250 500 million users

LinkedIn: 47 50 million users

Twitter: 32 million users

So why are we here?

… and growing.

Social Media is a Business Changer• Social media is changing the

business of your profession, long-standing industries, marketing and communications

• People trust the opinions of other people as much as, or sometimes more than the “experts” – and definitely more than spokespeople

• Relationships are an important part of today’s commerce

“The Net Gen’s eight norms provide a manifesto for change that will revolutionize the workplace of tomorrow. These norms will also provide competitive advantage to companies that embrace these norms today.” – Don Tapscott “Grown Up Digital”

And what about CPAs?

• 54% are on LinkedIn• 48% are on Facebook• 21% are on Twitter• 61% attend webinars• 36% read blogs• 28% listen to podcasts

Website

e-mailnewsletters

Social NetworksBlog

Twitter

Marketing Strategy 2.0

Source: MACPA & Business Learning Institute

Boo!• Don’t let

fear drive your social media decisions.

• Inform yourself!

Top 5 for SCACPA

Emerging LeadersWomen in Leadership

SCACPA Web site95th Anniversary

New Strategic Plan2011-2016 • Continuing education

• Communication• Advocacy• Young CPAs• Governance and structure

30 members created

Charts course for next six years

Thanks for coming today!

Erin Hardwick803-791-4181 x 104ehardwick@scacpa.org