1. Title Slide I N T R O D U C E Y O U R S E L F & Y O U R P R O D U C T

Slide Layout

Include visual of product and logo.

Questions to

Answer

Who are you?Why did you start your company?

Words of advice

Focus on hooking the audience and deliver with high energy.

2. ProblemD E F I N E T H E “ B I G ” P R O B L E M Y O U ’ R E S O L V I N G

Slide Layout

Limited text, include keywords of problem you’re solving.

Questions to

Answer

What problem are you solving?Why should your audience care?

3. SolutionH O W I S Y O U R P R O D U C T S O L V I N G T H E P R O B L E M ?

Slide Layout

Visuals of the product and service.

Questions to

Answer

How does your product solve the problem you defined in Slide 2?

Words of advice

Keep it simple, your grandmother should understand it.

4. TractionV I S U A L I Z E Y O U R G R O W T H T O D A T E

Slide Layout Clear graph of historical traction and growth, pull out the key metrics investors should remember. Use either revenue growth, user growth or whatever key metric proves your traction.

Questions to Answer

What’s been your traction up to this point?

Words of advice This slide is critical to keep the audience engaged.No projections.

5. Market OpportunityH O W B I G I S T H E M A R K E T Y O U ’ R E T A C K L I N G ?

Slide Layout

Show market size (and/or growth)

Questions to

Answer

What is the market you’re tackling? Is this is a growing market?

Words of advice

Investors love billion dollar markets which are ripe for disruption.

6. Competitive EdgeW H A T I S Y O U R S E C R E T S A U C E ?

Slide Layout Pull out and visualize the key components that differentiate your product.

Questions to Answer

What is the secret sauce driving growth behind your company?

Words of advice

Don’t get too in the weeds discussing competitors. Focus on your company. If there is one obvious, “hundred pound gorilla” in the space, make sure you clearly articulate “unlike x, we ____”.

7. TeamW H Y A R E Y O U T H E R I G H T T E A M T O W I N ?

Slide Layout

Include headshots and bios of key team members. Pull out impressive past accomplishments (ie. Industry experience, companies sold etc.)

Questions to Answer

Who are you? Why are you a winning team?

Words of advice

Keep it picture and logo heavy, and text-light.

8. RaiseD E S C R I P T I O N O F F U N D R A I S E

Slide Layout

Include your raise numbers.

Questions to Answer

How much are you raising? Seed, Series A, etc.? What is the valuation (or terms if a note)?

Words of advice

If you can show fundraising traction it goes a long way.

9. Why Now?W H Y S H O U L D I N V E S T O R S M A K E A B E T R I G H T N O W ?

Slide Layout

Largely text – based highlighting key points.

Questions to Answer

Why is now the right time for your company to raise and grow? Why is this space ripe for disruption? Where will this get your company?

Words of advice

This is your time to make a call to action to the audience.

10. In SummaryH I T H O M E 3 K E Y P O I N T S O F Y O U R P I T C H

Slide Layout

Largely text – based highlighting 3 key points.

Questions to Answer

What are the three key points you want investors to remember?

Words of advice

Practice this conclusion ahead of time so you nail this.