Embed Size (px)
DESCRIPTION
Citation preview
Hello My Name is
Scott McCormick
In Your Tasting Room
Sell More Wine
Understand the permission ladder
Active outreach and networking plan
Drive the right traffic
Monitor social media
Ask for the sale
Print collateral
Collect visitor email addresses
Staff
Secret Shop
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec0
5
10
15
20
25
Monitor and review
The danger of reliance on ROI
Use your POS as a toolin your tasting room
Sell More Wine
4Select as POS that’s customer focused
Think of the customer experience
Know when to throw in the towel…But don’t give up too quickly
Actionable Items
1. Know where the customer is on the permission ladder2. Get the customer information3. Provide a unified experience
Sell More Wine
