1Copyright © 2007 Daniel Pendley & Associates, Inc.

Is 95% of the Solution

Understanding the Problem

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? ???

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2Copyright © 2007 Daniel Pendley & Associates, Inc.

Many Sellers think they should list

With the agent that bids the highest

3Copyright © 2007 Daniel Pendley & Associates, Inc.

You should list with the agent

That gives you the Most

Effort

With the Best Results

4Copyright © 2007 Daniel Pendley & Associates, Inc.

Homes Do Not Sell Due To

Lack of Preparation

Poor Marketing

ImproperPricing

5Copyright © 2007 Daniel Pendley & Associates, Inc.

Your Job is to select the best price and prepare your home for showing

Our Job is to market your home and give

you enough information to make

a good decision

6Copyright © 2007 Daniel Pendley & Associates, Inc.

You have two important decisions to make

Who will market your

home…

…and decide on the highest

price

7Copyright © 2007 Daniel Pendley & Associates, Inc.

What you want is the Highest Price

In the Quickest Most ConvenientTime!

Do you see how you will benefit by having me represent you?

8Copyright © 2007 Daniel Pendley & Associates, Inc.

We believe the Best Way to Sell Your Home

9Copyright © 2007 Daniel Pendley & Associates, Inc.

In order to get you the Highest Price…

Your home has to

show better than

other properties

I know how to help you prepare your home for showing

10Copyright © 2007 Daniel Pendley & Associates, Inc.

We will use a Curb-to-Curb Checklist to

make sure your home shows best

We will look at your home

through the eyes of potential

qualified Buyers

11Copyright © 2007 Daniel Pendley & Associates, Inc.

We will use a Detailed…

12Copyright © 2007 Daniel Pendley & Associates, Inc.

By using a checklist we can

compete…

You will benefit by having me sell your home

Do you see how…

Do you see how…

13Copyright © 2007 Daniel Pendley & Associates, Inc.

Let’s make a list of all the

items you plan to fix…or not

You can select a price and I will get

started immediately

14Copyright © 2007 Daniel Pendley & Associates, Inc.

SPECIAL FEATURES

There are 8 Special Feature Cards hidden throughout this home

Try and Find ALL 8

Good Luck

SPECIAL FEATURES

There are 8 Special Feature Cards hidden throughout this home

Try and Find ALL 8

Good Luck

SPECIAL FEATURES

There are 8 Special Feature Cards hidden throughout this home

Try and Find ALL 8

Good Luck

SPECIAL FEATURES

There are 8 Special Feature Cards hidden throughout this home

Try and Find ALL 8

Good Luck

SPECIAL FEATURES

There are 8 Special Feature Cards hidden throughout this home

Try and Find ALL 8

Good Luck

SPECIAL FEATURES

There are 8 Special Feature Cards hidden throughout this home

Try and Find ALL 8

Good Luck

SPECIAL FEATURES

There are 8 Special Feature Cards hidden throughout this home

Try and Find ALL 8

Good Luck

SPECIAL FEATURES

There are 8 Special Feature Cards hidden throughout this home

Try and Find ALL 8

Good Luck

Will Help Buyers and Agents Find All the Special Features of Your Home

Place the cards around the home on stands or make a game out of it!

15Copyright © 2007 Daniel Pendley & Associates, Inc.

SPECIAL FEATURES

SPECIAL FEATURES

Open Here for Card #1

Large home built in 1989 by Frank Lloyd Wrong, features

loads of cabinet space.

Now go directly to the kitchen for Card #2 and find a lazy

Susan

Congratulations, you found Card #2

This kitchen has a large bay window and a new tile floor.

Now go directly to the living room, sit down on the recliner & look to the bottom for Card #3

Do you get the Idea?

On the first closet door it will say…

16Copyright © 2007 Daniel Pendley & Associates, Inc.

Do you see how you will benefit by using

the Special Feature Cards?

Do you like the Special Feature Cards

SPECIAL FEATURES

This Kitchen has a large bay window

and a new tile floor

SPECIAL FEATURES

Open Here for Card #1

Now go directly to the kitchen for Card #2

and find a lazy SusanSPECIAL FEATURES

Congratulations, you found Card #2

Now go to the living room sit in recliner for Card #3

SPECIAL FEATURES

Do you see how Special Feature Cards will help

Buyers and Agents find all the Features of your home?

On a Stand Or as a Game

17Copyright © 2007 Daniel Pendley & Associates, Inc.

Make a list of Special Highlights and Features of your Home

18Copyright © 2007 Daniel Pendley & Associates, Inc.

Do you see how this will help us compete successfully with

other homes?

Qualified Buyers receive and remember all the features…

19Copyright © 2007 Daniel Pendley & Associates, Inc.

A Specific “7” PhasePlan of Action Marketing

20Copyright © 2007 Daniel Pendley & Associates, Inc.

“7” Phase Plan of Action Marketing

Phase One:First 5 Days

Phase Two:Next 10 Days

21Copyright © 2007 Daniel Pendley & Associates, Inc.

“7” Phase Plan of Action Marketing

Phase Five:Next 30 Days

Phase Six and SevenIf needed

Phase Three:Next 21 Days

Phase Four:Next 30 Days

22Copyright © 2007 Daniel Pendley & Associates, Inc.

I will prepare an Extensive Current Market Analysis

I will flood you with enough information to make a decision

Where do you feelcomfortable on price?

23Copyright © 2007 Daniel Pendley & Associates, Inc.

If you find someone who is more committed and will work harder…

If I don’t do everything I promise… you may have the listing back in 24 hours

Where do you feel content on price?

24Copyright © 2007 Daniel Pendley & Associates, Inc.

Five Steps to Get You the Highest Price in the Quickest

Most Convenient Time

1. Select an agent based on effort and marketing plan

2. Commit to the agent by accepting their marketing plan

3. The agent will complete an extensive current market analysis

4. The agent uses the CMA to educate you on the best price for your home

5. You get the most professional service and the absolute highest price for your home