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Part of AGORA Group Selling ads oline made fast, simple and sexy

Selling Ads Online Made Fast Simple And Sexy - AdTaily at Barcamp Budapest 2010

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Page 1: Selling Ads Online Made Fast Simple And Sexy - AdTaily at Barcamp Budapest 2010

Part of

AGORA Group

Selling ads oline made

fast, simple and sexy

Page 2: Selling Ads Online Made Fast Simple And Sexy - AdTaily at Barcamp Budapest 2010

unsold inventory of big online publishers

2009, businessinsider.com

40% to 90%

CC TheTruthAbout

Page 3: Selling Ads Online Made Fast Simple And Sexy - AdTaily at Barcamp Budapest 2010

from vast amount of user generated content

No revenue at all

CC bigcityal

Page 4: Selling Ads Online Made Fast Simple And Sexy - AdTaily at Barcamp Budapest 2010

banner blindness

switching from search to real time web

Struggling for innovation

in online advertising

CC Chris Denbow

Page 5: Selling Ads Online Made Fast Simple And Sexy - AdTaily at Barcamp Budapest 2010

Why?

Page 6: Selling Ads Online Made Fast Simple And Sexy - AdTaily at Barcamp Budapest 2010

Oversized industry

of online marketing

CC Sean Munson

costly sales people

media agencies

advertising networks

Page 7: Selling Ads Online Made Fast Simple And Sexy - AdTaily at Barcamp Budapest 2010

Entry barrier for

the businesses

CC Josh [unemployed IT dude]

who knew how to do it offline

Page 8: Selling Ads Online Made Fast Simple And Sexy - AdTaily at Barcamp Budapest 2010

Too much knowledge required

CC htby

CPM

CPC

CPA

SEO

SEM

pagerank

keyword

bidding

pageviews

unique users

expandable

toplayer

page takeover

skyscraper

etc…

Page 9: Selling Ads Online Made Fast Simple And Sexy - AdTaily at Barcamp Budapest 2010

Turn your visitors

into advertisers!

Page 10: Selling Ads Online Made Fast Simple And Sexy - AdTaily at Barcamp Budapest 2010

Let them do it fast and often!CC markfftang

Listen to the instincts

Page 11: Selling Ads Online Made Fast Simple And Sexy - AdTaily at Barcamp Budapest 2010

The widget: click on “Advertise here”

Page 12: Selling Ads Online Made Fast Simple And Sexy - AdTaily at Barcamp Budapest 2010

Buy the ad without leaving the site

Page 13: Selling Ads Online Made Fast Simple And Sexy - AdTaily at Barcamp Budapest 2010

Your ad is displayed here & now

Page 14: Selling Ads Online Made Fast Simple And Sexy - AdTaily at Barcamp Budapest 2010

Fast

CC tuppus

Simple Sexy

CC Luiz FelipeCC Joe Lanman

3 step process

flat fee pricing

0% commission

Page 15: Selling Ads Online Made Fast Simple And Sexy - AdTaily at Barcamp Budapest 2010

Does it already work?

Page 16: Selling Ads Online Made Fast Simple And Sexy - AdTaily at Barcamp Budapest 2010

500 000 000 impressions

of the widget/month

9000 publishers in Poland

since June

Page 17: Selling Ads Online Made Fast Simple And Sexy - AdTaily at Barcamp Budapest 2010

Agora successfully sells

to small business

in all their news & content-

based online media

Page 18: Selling Ads Online Made Fast Simple And Sexy - AdTaily at Barcamp Budapest 2010

Unique revenue share model for

social media platforms

blogger/

platform user

advertiser

platform owner

$10

$7

$3

successful performance on

5 major Polish blogging platforms

Page 19: Selling Ads Online Made Fast Simple And Sexy - AdTaily at Barcamp Budapest 2010

Our timeline

Jun 2009Sep 2008 Mar 2010

Crossing

the borders!

Hungary?

Page 20: Selling Ads Online Made Fast Simple And Sexy - AdTaily at Barcamp Budapest 2010

Köszönöm a figyelmet!

twitter.com/julencja

[email protected]

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