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The presentation will discuss cross-border opportunities for the CEE region, e-commerce market overview, criteria and ways to enter the Polish market, plus delivery opportunities
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SELLING ONLINE
IN POLAND
Marcin Bosacki
Deputy International Sales Director, InPost
DON’T MISS THE TRAIN!
By 2015 e-commerce will be worth $ 1.4 trillion
WILL YOU BENEFIT FROM IT? Source: Invesp
Agenda
Central and Eastern Europe (CEE) region
E-commerce in Poland
Cross-border into Poland
Delivery options
Parcel Lockers
E-COMMERCE IN
THE CEE REGION
E-COMMERCE IS BOOMING IN EUROPE
In 2012 European B2C e-commerce grew by:
19% to €311.6 billion
The annual number of B2C parcels sent to customers is estimated at
3.5 billion
and will certainly continue to rise along with the projected growth of B2C e-commerce in Europe
Source: http://www.wemoveyourideas.com/en/2013/06/e-commerce-is-booming-in-europe-alone-3-5-billion-parcels-were-shipped-to-250-million-people-in-2012/
30-40% GROWTH OF E-COMMERCE IN
CEE REGION
17 countries with 123 mln
inhabitants (17% of all Europe)
85% of them are part of
the European Union
CEE Total Trade volume has achieved
a 6.8% CAGR between 2007 – 2012
E-COMMERCE
IN POLAND
E-COMMERCE IN POLAND
In 2012 Polish B2C e-commerce grew by:
23% to 5.1 billion EUR
In 2013 B2C e-commerce is expected to grow by:
21.4% to 6.2 billion EUR
Polish e-commerce market value to exceed 3.8% of the country’s total retail sales in 2013
Source: http://msp.gov.pl/portal/en/88/4005/
12 000 E-SHOPS IN POLAND
Source: Sklepy24.pl 2012, Raport eCommerce 2013
43% of Poles have shopped online at least once
Average ticket size in e-shop: 60 EUR
Profile of e-commerce
consumer:
Source: Sklepy24.pl 2012, eCommerce 2012
Age group 7-14 15-24 25-34 35-44 45-54 55+
Share 10,15% 23,60% 26,85% 17,41% 11,97% 10,02%
Place of
living Rural area
Town
<20.000
Town
<50.000
Town
<100.000
City
<200.000
City
<500.000
City
>500.000
Share 33,55% 13,76% 11,43% 8,98% 8,85% 8,90% 14,52%
Women
52,43% Men
47,57%
CROSS-BORDER INTO
POLAND
IMPORTANT FACTORS FOR NEW ENTRANTS
Source: Raport eCommerce 2013
Source: Raport eCommerce 2013
75% OF E-SHOPS HAS ON AVERAGE LESS
THAN 20 ORDERS A DAY
DELIVERY OPTIONS
COURIER IS THE MOST POPULAR
DELIVERY OPTION
Source: Raport eCommerce 2013
INPOST IS 5TH MOST CHOSEN
DELIVERY OPTION
Source: Raport eCommerce 2013
InPost
16.18% - 2012
9.73% - 2011
OFFER 24/7 ACCESS
Parcel lockers offer 24/7 access which is used by customers
according to our statistics:
29,7% of parcels are collected at weekends
51,5% of parcels are collected between 4 PM and 9 PM
58% of parcels were collected outside traditional posts
opening hours
Picking up a parcel from an InPost locker is quick, easy and so convenient!
Shop online and
select an InPost
locker for delivery
Get text alert
and track your parcel Collect and
enjoy
PICKING UP A PARCEL IS A PIECE OF CAKE!
WHY CUSTOMERS ARE CHOOSING
PARCEL LOCKERS? AVAILABILITY 24/7 No queues and no opening hours. SPEED Picking up a parcel takes just 7 seconds. SIMPLICITY A text message, a few clicks or a QR code scan and the locker opens. Even a child can do it! PRICE One of the cheapest delivery options customers appreciate. FULL DISCRETION InPost locker keeps what’s personal, private. No more nosy comments about the content of your shopping. SAFETY Unique collection codes, CCTV, secure locks and solid steel locker construction.
4 years experience
750 terminals in 250 cities
Over 1.1m customers
270,000 fans on Facebook
More than 5000 senders integrated
4
HOW IT WORKS IN POLAND
COMBINED OFFER – DELIVERY TO INPOST
PARCEL LOCKERS AND HOME DELIVERY
1. Registration of the return 2. eShop approval 3. Text message with
a dispatch code 4. placing a parcel in a
terminal
RETURN LOGISTICS – HOW IT WORKS?
ABOUT INPOST
INPOST’S FIRST NATIONAL DEPLOYMENT IN
POLAND HAS BEEN A WONDERFUL SUCCESS
Automated Parcel Lockers
(APL) in 750 locations
Major national/international
retail chains are partners for
APLs sites
98% of users report they prefer
the solution to conventional
courier delivery attempts
Winner of 4 World Mail Awards
(for Customer Experience,
Innovation, E-commerce and
Growth)
Baltic States
Russia Chile
Ireland
TODAY WE HAVE 1700 PARCEL LOCKERS IN 14
COUNTRIES, TOMORROW WE’LL BE GLOBAL LEADER
Australia
Slovakia Ukraine
United Kingdom
We plan to deploy 16 000 lockers till 2016 in Europe
LET’S MEET AND CHILL AT
OUR STAND 1344
Marcin Bosacki
InPost
