Selling the value

Passionate ConnectionsWhy are

you here?

Passionate Connections

What is Marketing

Passionate Connections

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• Co-ordinated /integrated markting

Live in their shoes

Insight is key...

It’s all about “discovery”

Where can you find insight?

Value proposition

What you do best

What you do best

“Explore our dependence on the natural world, rebuilding connections between people and nature.”

“Its cool if I want to lick it”

Steve Jobs

A “Brand” lives only in our minds

Images

An advertising

message

Experience

Organisation

Associations

Beliefs and

attitudes

The views of others

Relationships

Phone call

Communicate what your customer gets not what you do

“Reason leads to conclusions, emotion leads to action.”

Neurologist Donald Calne

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• Create an emotional connection

Get yourself noticed

Where to place your message?

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• Create an emotional connection

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When is enough, enough...?

Don’t forget

Insert examples of emotional campaigns

Group Workshop- Getting to Customer Insight- Getting your message right

• Key customer pain• The benefit you deliver

• Why you do it the best

Summary

Know your stakeholder

s

Define your value

Communicate what your customer

gets

Engage emotionally

Plan, Plan, plan

Monitor and review