Shaping Your Internal Hiring Recruitment Strategy

Shaping your Internal Hiring Strategy Live Webcast

Introduction

• Market insights

• Building and identifying your target market

• How to engage with this audience

• Using tools to recruit

• Q&A

What we’ll cover in the next hour

©2014 LinkedIn Corporation. All Rights Reserved.

Market insights


Market Insights | Current Recruitment Consultants

67K Current Recruitment Consultants in Europe working for staffing companies

Previous position Top current skills

HR/ Sales function Staffing

industry

Other

HR

Sales Customer

Service

PR/ Com/ Marketing

&

Who are these members?

How can you find more candidates?

LinkedIn Confidential ©2014 All Rights Reserved

775K 371K


Market Insights | Potential Recruitment Consultants

775K Potential Recruitment Consultants in Europe

39K Any position in Staffing industry

(between 1 & 4 years experience)

HR or Sales function (between 1 & 4 years experience)

HR, Sales, Customer Service or PR/ Com/

Marketing skills (between 1 & 4 years experience)

x20

Market Insights | Top Skills


775K Potential Recruitment Consultants in Europe have the skill sets you are looking for


Market Insights | Interactions with Staffing

Potential Recruitment Consultants in Europe 775K Potential Recruitment Consultants in Europe need to be educated about opportunities in Staffing

To interact* with companies in the staffing industry

Current Recruitment Consultants in Europe

Potential Recruitment Consultants candidates

Are…

The Average Europe member

Follow Visit View Jobs

*Based on last 6 months activity on LinkedIn

Market Insights | Employee Value Proposition

30%

40%

36%

43%

47%

40%

42%

42%

47%

52%

Strong employee development

Having a good relationship with your colleagues

Strong career path

Good work/life balance

Challenging Work

Potential Recruitment ConsultantsCurrent Recruitment Consultants


*Source: In Q3 2013, we surveyed LinkedIn members to identify they key attributes that professional want when considering a job opportunity. Sample size: 70,000+ members in Europe

Highlight challenging work and work/life balance, but also the strong career path they could make in your company when reaching out to potential Recruitment Consultants candidates

What is important to candidates when considering a job?*

Market Insights | Summary

1. Boost your potential pool of talent by 20x by expanding your search outside of the staffing industry

2. There is a pool of 775K potential Recruitment Consultants candidates in Europe

3. Candidates are more likely to interact with staffing companies than the average European member, but less than current Recruitment Consultants so you will need to shape the perception around the staffing industry

4. Highlight challenging work, work/life balance and the strong career path they could make in your company when reaching out to potential Recruitment Consultants candidates


Building and identifying your target market

Goal

To identify similarities in your top performers in education, skillsets, groups and more to help you engage and recruit the best recruitment

consultants in the market.

Target Market | Research top performers


Target Market | Get organised

Set up a project folder to track talent pools


Target Market | Leverage your own data

Import your top performers


Target Market | Build a bank of knowledge

Continue to track successful behavior and add to your projects


Target Market | Find the common trends

Use the top filters that appear to assess the experience of your best performers and use this information to engage and recruit new talent.


Target Market | Out of the box thinking


Target Market | Top Tips

1. Research your top performers and organise into talent pools

2. Leverage your own data to identify trends for success

3. Think of other industries and roles that demonstrate the same attributes, skills and motivations


How to engage with this audience

Engage | Candidate Relationship Management


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Manager

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Senior Manager

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Careers 71% of members are interested in updates on job opportunities from companies they follow

83% follow 6 or fewer companies

Engage | Importance of Company Followers

They are your biggest fans, brand evangelists, and potential future hires!

Engage | Talent Updates

Post updates to the feed of people who follow your company, right from Recruiter

Focus on the right talent with powerful targeting

Instantly build relationships with interested prospects

Surface candidates that are ready make a move

Capture warm leads in your pipeline


Engage | Powerful targeting

• Company size • Industry • Function • Seniority • Geography • Current Employee/

non-Employees

Updates will be seen by company followers

Posting an Update


Engage | Content strategy

Generate Awareness of Company and Hiring

Build a Community of Target Candidates

Promote News or Upcoming Events

Establish Thought Leadership

Build Reputation as an Employer of Choice

Ways to build relationships with target talent

Member News Feed


41% of LinkedIn’s traffic is on a mobile device Engagement rates can be up to 5x higher on mobile

Engage | Content in action


27

300M+ (+2 every sec)

Sponsored Updates reach the entire LinkedIn network

LinkedIn Member Population

Company Updates only reach your pool of followers

Engage | Amplify with Sponsored Updates


Generates results 0.50% average engagement rates 18% higher lift in purchase intent

than display1

Drives conversations Better storytelling through content Dialogue not monologue

Reaches across all devices Seamlessly reach your audience

across desktop, phone, and tablet Maximize word-of-mouth with social

sharing

1 IPG Media Lab and Sharethrough Native Advertising Effectiveness Study

Engage | Measuring success


Engage | Your 5 next steps

1. Manage candidate relationships based on how active or passive they are.

2. Build and leverage your follower base.

3. Utilise content to build relationships with the right target audience.

4. Amplify your message with sponsored updates.

5. Measure the success of your results.


Using tools to recruit


Talent Direct

Targeted Ads CheckIn

Targeted Jobs Search


Recruit | Tools available to you

Recruit | Target search for passive talent

Sales OR ("Quota Driven" OR "Gym Membership Sales" OR "Customer Services" OR "Banking Advisor" OR "Mortgage Advisor" OR Broker OR "Sales Advisor" OR "Business to business sales" OR "call centre" OR "Advertising Sales" OR "Estate Agent" OR "Travel Agent" OR "Solar

panel sales" OR "Window sales" OR "Car Sales" OR "Pharmaceutical Sales" OR "Field Sales" OR "Field agents" OR Hospitality OR "Charity

fundraiser" OR "Mobile Phone Sales" OR Telesales OR "Financial Services" OR "Holiday Rep" OR "Branch Manager" OR "Account

Manager" OR "Business Development“ OR “Inside Sales” OR “Hitting Targets”) NOT (“Recruitment Consultant” OR “Talent Acquisition”

OR “Talent Advisor”)


(unemployed OR “currently seeking” OR “currently looking” OR “looking for work” OR “off assignment” OR “between jobs” OR “actively looking” OR “seeking work” OR “new opportunity”) NOT (recruiter OR recruitment OR recruiting) AND skillset

Search Alert me!


Recruit | Active keyword search

Recruit | Search filters



Recruit | Search alerts

Recruit | Find the right candidate


Target Market– do your research, leverage your own data and think outside the box

Engage - Post updates, build relationships, capture warm leads and even amplify your content / reach with sponsored updates

Recruit – leverage your own data and insights to target candidates with laser precision using Boolean, Filters and Jobs


Summary | Target, Engage, Recruit

Questions?

38

Keep an eye out for an invitation to our Content Marketing Masterclass webcast coming up on 12 June 2014.

Thanks for attending | Shaping Your Internal Hiring Strategy