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SHIFT HAPPENS A New Emerging Zeitgeist Duke Stump

SHIFT Happens: Bonfire Branding and Values-Driven Business with Duke Stump

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Former Seventh Generation CMO and Nike brand catalyst Duke Stump helps us capture the essence of sustainability through a wider lens. Expect an inspiring narrative informed by key principles that speak to a new breed of businesses and behavior, known as Bonfire brands. Includes inspiration from Buckminster Fuller and Patagonia. Marketing and the essence of a company has to be authentic to its very soul, in order for it to transcend sameness.

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Page 1: SHIFT Happens: Bonfire Branding and Values-Driven Business with Duke Stump

SHIFT HAPPENSA New Emerging Zeitgeist

Duke Stump

Page 2: SHIFT Happens: Bonfire Branding and Values-Driven Business with Duke Stump

SHIFT HAPPENS – A New Emerging Zeitgeist

Duke Stump

Page 3: SHIFT Happens: Bonfire Branding and Values-Driven Business with Duke Stump
Page 4: SHIFT Happens: Bonfire Branding and Values-Driven Business with Duke Stump
Page 5: SHIFT Happens: Bonfire Branding and Values-Driven Business with Duke Stump
Page 6: SHIFT Happens: Bonfire Branding and Values-Driven Business with Duke Stump
Page 7: SHIFT Happens: Bonfire Branding and Values-Driven Business with Duke Stump

5 principles

Page 8: SHIFT Happens: Bonfire Branding and Values-Driven Business with Duke Stump

humanity in our every deliberation

Page 9: SHIFT Happens: Bonfire Branding and Values-Driven Business with Duke Stump

it begins inside

Page 10: SHIFT Happens: Bonfire Branding and Values-Driven Business with Duke Stump

inspiration versus desperation

Page 11: SHIFT Happens: Bonfire Branding and Values-Driven Business with Duke Stump
Page 12: SHIFT Happens: Bonfire Branding and Values-Driven Business with Duke Stump

trust = authenticity

Page 13: SHIFT Happens: Bonfire Branding and Values-Driven Business with Duke Stump

optimize versus maximize

Page 14: SHIFT Happens: Bonfire Branding and Values-Driven Business with Duke Stump

everything matters