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Canada: 6.9%
USA: 72.9%
United Kingdom: 6.7%
Australia: 4.7% Rest of the world: 8.8%
91% of Shopify merchants are concentrated in4 English-speaking countries
Technological - 66% internet penetration - Increase to 74% by 2021
Political
- High import tax rate of 60% - Increasing pressure to simplify the procedures to start a business
Economic
Social - 1 in 6 adults is an entrepreneur - Most popular e-commerce good is fashion/accessories
Explosive e-commerce growth and macro trends makes Brazil a hotbed of aspiring entrepreneurs
- $26B e-comm market by 2018- Largest Latin American market- Double digit growth rates
SUPPORTING PAYMENTIntroducing a native payment
system to streamline the Brazilian shopping experience
Our two-pronged solution improves the Shopify experience for Brazilians and cultivates an entrepreneurship ecosystem
SUPPORTING DEVELOPMENTDeveloping Portuguese digital
materials to foster entrepreneurship learning
supporting paymentDemonstrate commitment to e-commerce in Brazil by making payment intuitive and easy
Collecting the CFP number is also a mandatory step in the payment process for Brazil
Brazilian vendors have been asking for a native payment system for years
Charges on both ends makes it extra costly for Brazilian vendors when PagSeguro is known to be expensive
PAYMENTMETHODS
The major payment gateways supported in Brazil do not reflect the reality of payment popularity in Brazil.
PAYMENTMETHODS
3%
The major payment gateways supported in Brazil do not reflect the reality of payment popularity in Brazil.
PAYMENTMETHODS
Boleta Bancario is a clear leader in payment methods in Brazil, second only to Credit Cards.
NATIVEPAYMENT
PAYMENTMETHODS
The Pagseguro integration is only a temporary solution that still leaves Brazilian vendors needing more.
Pagseguro Integration
➔ Redirects customers to an external site
➔ Complicated and unsatisfactory customer service from Pagseguro in solving and identifying issues
BRAZILIAN VENDORS ARE STILL UNSATISFIED WITH THIS SOLUTION
➔ Lack of features common to Brazilian commerce
NOW, IT’S 2017It’s time to give Brazilian vendors what they are asking for
Capture CFP Numbers, necessary
by law
Duplicate documentation
Overlaying charges from both platforms
that are costly
NATIVE INTEGRATION
NOW, IT’S 2017It’s time to give Brazilian vendors what they are asking for
Much more cost effective than
PagSeguro for vendors
Enjoys the same brand recognition and trust
to end consumers
Has the same goal of breaking into the Brazil
market
Already offers numerous features that Brazilian customers are used to
supporting developmentEntrepreneurial education is underserviced and a barrier to entrepreneurship in Brazil
Education has grown to the 10th largest economy sector in Brazil, at $75B annually
Brazilians increasingly use online resources to help build businesses
Less than 10% of Brazilian adults aged 18-64 have had any entrepreneurship training
THE ENTREPRENEURIAL JOURNEYHow can we support Brazilian entrepreneur development?
Product Ideation + Launch
The Restless Go-Getters
The Casual Conversationalists
The Education Seekers
Lift-Off + Stability
Enciclopédia Empresarial Aprenda tudo sobre como administrar uma empresa
COMO VENDER PREÇOS BLOG RECURSOS
ex. lucro bruto, empreendedorismo, etc. Pesquisa
PESQUISA POR LETRA
Ajuda EntrarLingua: Português Iniciar
The Education Seekers
➔ Don’t have the luxury of, or academic reach for, traditional universities
➔ Not selective enough for other resourceful, application-based organizations like Endeavor
Enciclopédia Empresarial Aprenda tudo sobre como administrar uma empresa
COMO VENDER PREÇOS BLOG RECURSOS
ex. lucro bruto, empreendedorismo, etc. Pesquisa
PESQUISA POR LETRA
Ajuda EntrarLingua: Português Iniciar
The Education Seekers
➔ Don’t have the luxury of, or academic reach for, traditional universities
➔ Not selective enough for other resourceful, application-based organizations like Endeavor
ADDRESS: Language translation of E-Commerce University through existing application programs
Bring functionality like Weglot to the back-end client side
The Start-Up Checklist: Brazil
Registering Your Business
Regulatory
Filing for Your Website
Regulatory
Filter: Brazil
Understand Tax and Labour Laws
Legal
10 Relevant App Add-Ons
Shopify Tips
Case Study StoriesAdditional
The Restless Go-Getters
➔ Ready to turn their product ideation into a launch
➔ Difficulty navigating bureaucratic, legal, and financial obstacles in launching their business
The Start-Up Checklist: Brazil
Registering Your Business
Regulatory
Filing for Your Website
Regulatory
Filter: Brazil
Understand Tax and Labour Laws
Legal
10 Relevant App Add-Ons
Shopify Tips
Case Study StoriesAdditional
The Restless Go-Getters
➔ Ready to turn their product ideation into a launch
➔ Difficulty navigating bureaucratic, legal, and financial obstacles in launching their business
ADDRESS: A Start-Up Checklist for business launches, tailored to Brazil and other regional markets
Allow them to navigate the regulatory and unique environment of Brazil adequately
EntrarCOMO VENDER AjudaLingua: Português IniciarPREÇOS BLOG RECURSOS
ENGLISH: Learn how to successfully set up pop-up shops as as distribution channel, featuring the success story of Mia, a Brazilian entrepreneur based in Rio
Capitalizando Em Lojas Temporárias: Rio de Janeiro
Lição 1: Porque você precisa de uma loja temporárias
The Casual Conversationalists
➔ Growing entrepreneurs not quite fitting in with Brazil’s structured society
➔ Looks to other countries, like the U.S. for sources of inspiration and business strategies
EntrarCOMO VENDER AjudaLingua: Português IniciarPREÇOS BLOG RECURSOS
ENGLISH: Learn how to successfully set up pop-up shops as as distribution channel, featuring the success story of Mia, a Brazilian entrepreneur based in Rio
Capitalizando Em Lojas Temporárias: Rio de Janeiro
Lição 1: Porque você precisa de uma loja temporárias
The Casual Conversationalists
➔ Budding entrepreneurs not quite fitting in with Brazil’s structured society
➔ Looks to other countries, like the U.S. for sources of inspiration and business strategies
ADDRESS: Expand the content series to more visibly include case studies and content on international
entrepreneur culture, including Brazil
Create an international dialogue and connectivity
FINANCIALS The key action items of crafting, testing, and launching the implementation ideas will happen within the next 4 months
Cost of Entrepreneurial Development Support
Cost of Integrating Payment Systems
$1.03M
$150k
Expected ROIBreakeven Point
2.9KSubscriptions
HIGHLY FEASIBLEThe current size of the Brazilian retail e-commerce space is $23.79 Billion, a number which is only projected to grow
27%Increase in Sales
in Brazil
TIMELINE The key action items of crafting, testing, and launching the implementation ideas will happen within the next 4 months
Long-Term Expansion and Growth: Successful implementation and penetration of the Brazilian market will provide us resources and insight into
expanding these recommendations to other BRIC countries
Supporting payments
Supporting development
Appendix
Risks and Mitigations Competitive Landscape
Localization: Amazon
Localization: Wix
Customer Case Studies
Financial Feasibility: New Resources
Financial Feasibility: Payment Systems
APPENDIX A Risk & Mitigations
Risk: Restrictive regulations on start-ups in a still-developing e-commerce environment, and entrepreneurial education competitors
Service those disregarded by selective universities by becoming the forefront online resource for casual yet
connected and informative learning
Miti
gatio
ns
Outcomes
Ability to implement and sustain our recommendations, and generalize our findings to
other BRIC countries in the future
Aside from PagSeguro, there are a number of other suitable payment platforms to partner with and that
Shopify should explore
Geographic expansion is a major operational risk that Shopify has identified in its annual report, and Brazil would be a good market to test expansion strategies
APPENDIX E Financial Feasibility of Entrepreneurial Dev Support
HIGHLY FEASIBLEThe current size of the Brazilian retail e-commerce space is $23.79 Billion, a number which
is only projected to grow
https://www.quora.com/How-much-does-it-cost-to-build-a-payment-gatewayhttp://blog.polipay.co.nz/poli/how-much-do-online-payment-systems-cost
APPENDIX F Financial Feasibility of Integrating Payment Systems
HIGHLY FEASIBLEThe current size of the Brazilian retail e-commerce space is $23.79 Billion, a number which
is only projected to grow
https://www.glassdoor.ca/Salary/Shopify-Salaries-E675933.htmhttps://hingemarketing.com/blog/story/what-is-the-cost-of-video-production-for-the-web