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SHRM 11 Preso
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@lruettimann
The Future of HR is Social Laurie Ruettimann, SPHR
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Me.
• HR Lady
• Blogger Lady
• Writer Lady
• Speaker Lady
• Social Media Chick
• Pixie of the Apocalypse
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WHO ARE YOU?
• Vice Presidents?
• Directors?
• Generalists?
• Specialists?
• Recruiters?
• Chump With No Power?
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WHO ARE YOU?
• How many of you have seen a social media presentation at SHRM in the past 24 hours?
• How many of you have attended a concurrent session that was about a boring HR topic that eventually touched upon social media?
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SOCIAL MEDIA IS EVERYWHEREEven in HR.
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WE STILL HAVE MILES TO GO
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THE REAL AGENDA
HR: WHAT IS IT? HOW DO WE DO IT?
SOCIA MEDIA – HOW DOES HR USE IT?
TECHNOLOGY – WHAT DO YOU NEED TO KNOW?
THE EXECUTIVE HR AGENDA
WHAT’S NEXT?
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HR: WHAT IS IT & HOW DO WE DO IT?
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HR MITIGATES RISK
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HR: WHAT IS IT & HOW DO WE DO IT?
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HR: WHAT IS IT & HOW DO WE DO IT?
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HR: WHAT IS IT & HOW DO WE DO IT?
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THE ONCE & FUTURE STATE OF HR
TECHNOLOGY
TECHNOLOGY
TECHNOLOGY
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SOCIA MEDIA – HOW DOES HR USE IT?
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WHO OWNS SOCIAL MEDIA?
We Don't Use Social Media - 2%
Social Media Function- 3%
I Don't Know - 6%
Legal- 17%
Communications - 20%
Marketing/Sales - 20%
Human Resources - 32%
0 5 10 15 20 25 30 35
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WHO OWNS SOCIAL MEDIA?
Does HR Own Social Media?
Partially - 67%Fully - 33%
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HOW ARE HR PEEPS USING SOCIAL MEDIA?
Group Problem Solving - 6%
Group Discussion - 15%
No Use Internally - 15%
Information Delivery - 20%
Networking - 21%
Knowledge Sharing - 23%
0 5 10 15 20 25
Internal Use of Social Media
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ARE HR PROFESSIONALS SOCIAL?
There are approximately 904,900 HR professionals in America according to SHRM and the US. bureau of labor statistics.
There are nearly 1,000,000 self-identified-US-based HR professionals on LinkedIn.
30% are Director-level or higher.
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VERDICT: HR IS SOCIAL
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TECHNOLOGY – WHAT DO YOU NEED TO KNOW?LET’S PLAY A GAME.
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WHAT IS WEB 2.0?
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WHAT IS WEB 2.0?
Web 2.0 is the social web. It’s an evolution from static web pages to more robust, social media sites.
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WHAT IS SOCIAL MEDIA?
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WHAT IS SOCIAL MEDIA?
Social media is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content.
Side note: Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services.
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WHAT IS A SOCIAL NETWORK?
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WHAT IS A SOCIAL NETWORK?
A social network is a social structure made up of individuals (or organizations) called "nodes", which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, common interest, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige.
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WHAT IS SMS?
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WHAT IS SMS?
Short Message Service (SMS) is the text communication service component of phone, web, or mobile communication systems, using standardized communications protocols that allow the exchange of short text messages between fixed line or mobile phone devices. SMS text messaging is the most widely used data application in the world, with 2.4 billion active users, or 74% of all mobile phone subscribers.
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WHAT IS RSS?
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WHAT IS RSS?
A way of allowing web users to receive syndicated newsletters, email alerts, and updates to blogs & websites as soon as those updates are published.
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WHAT IS THE CLOUD?
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WHAT IS THE CLOUD?
In cloud computing, applications are provided and managed by the cloud server and data is also stored remotely in the cloud configuration. Users do not download and install applications on their own device or computer; all processing and storage is maintained by the cloud server. The on-line services may be offered from a cloud provider or by a private organization.
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WHAT IS SaaS?
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WHAT IS SaaS?
SaaS is a software delivery model in which software and its associated data are hosted centrally (typically in the cloud) and are accessed by users using a web browser over the Internet.
SaaS has become a common delivery model for most business applications, including accounting, collaboration, customer relationship management (CRM), enterprise resource planning (ERP), invoicing, human resource management (HRM), content management (CM) and service desk management.
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THE EXECUTIVE HR AGENDA
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EXECUTIVE HR AGENDA
Working beyond Borders: Insights from the Global Chief Human Resource Officer Study - J. Randall MacDonald, Senior Vice President, Human Resources, IBM Corporation
This study is based on conversations with more than 700 Chief Human Resource Officers worldwide.
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EXECUTIVE HR AGENDA
Cultivating creative leaders,
mobilizing for speed and flexibility,
& capitalizing on collective intelligence.
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WHAT’S NEXT?
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DO THESE THINGS
Be creative and innovative but always use statistically reliable data.
When talking about technology & social media, have relevant and evidenced-based discussions.
Always remember that social media and technology must have a positive correlation to an executive HR agenda that cultivates creative leaders, mobilizes for speed and flexibility, and capitalizes on collective intelligence.
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STOP TALKING ABOUT SOCIAL MEDIA
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THANKS, YO.
Laurie Ruettimann, SPHR
http://www.StarrTincup.com
http://twitter.com/LRuettimann
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LINKS & CREDITS
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APPENDIX
McKinsey Global Institute An Economy That Works: Job Creation & America’s Future http://www.mckinsey.com/mgi/publications/us_jobs/index.asp
10% Unemployment Forever? By Tyler Cowen, Jayme Lemke Http://Www.Foreignpolicy.Com/Articles/2011/01/05/10_percent_unemployment_forever
Benchmarks for Social Media Use: Survey Results Yasha Stelzner and Mark Stelzner, Inflexion Advisors http://www.ihrimpublications.com/WSR_Online_Archives/Benchmarks_for_Social_Media_Use.php
Working beyond Borders: Insights from the Global Chief Human Resource Officer Study - J. Randall MacDonald, Senior Vice President, Human Resources, IBM Corporation ftp://public.dhe.ibm.com/common/ssi/ecm/en/gbe03353usen/GBE03353USEN.PDF
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