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An introduction to Marketing Automation

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August 14, 2012

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What is marketing automation anyway?

Software

A tool

A platform

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Marketing automation isn’t…

CRM

Email marketing

A replacement for good people

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A system for supporting marketing’s primary activity - lead generation.

In order to generate, nurture and convert leads, marketers need to manage the targeting, timing, and content of outbound marketing messages in response to prospects inbound actions and online behaviors.

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What does Marketing Automation actually do?

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How does it work?

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Visits for all Sources

Visits for Social Media

Leads for all Sources

Customers for all Sources

Prospects

Prospect Record

Lead Management

Lead Record

Reporting

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How much could I be expected to spend for a Marketing Automation solution?

Small Business - $400-$1,500/month

Medium Business - $1,200 -$3,000/month

Large Business - $2,500 - $5,000/month

Keep in mind that MA comes in many flavors and sizes. You can spend less and

you can spend a lot more. These are some broad costs to license a platform but are

not what your marketing budget should be.

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We are the marketing department you wish you had.

One Red Bird lives, breathes and sleeps marketing.

We don’t mean old style “let’s launch an expensive ad campaign and try to win awards marketing” but marketing that is accountable, measurable and dedicated to the same things the rest of the company is – growing revenue.

By outsourcing marketing management to us, our clients get the awareness, leads and sales they need.

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Why our clients use us for marketing management? They have become over reliant on sales. Many B2Bs have focused on selling at the expense of marketing despite the decreasing effectiveness of traditional sales activities. As a result in-house marketing resources are under-developed and unprepared to take an active role in revenue creation.

It is the most cost effective route. Creating in-house expertise and is not a simple or inexpensive thing to do. By partnering with marketing experts like One Red Bird, our clients begin to use marketing to generate awareness, leads and sales quickly and at far lower costs.

Staying up-to-date is too much work. As marketing, media and technology converge it is harder than ever to stay current on B2B marketing tactics, tools and channels and so many companies just forget about it. As a result real opportunities to engage prospects and customer are missed.

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One Red Bird Marketing Inc. www.oneredbird.ca 905.510.9194 Oakville Ontario Canada

One Red Bird is a marketing services firm that transforms how B2B marketing can be used to drive revenue performance and fuel business growth. With deep expertise in marketing automation, content creation and strategy, One Red Bird can develop, streamline, and maximize any demand generation program. Chris Hokansson is the principle consultant and founder of One Red Bird. With over 15 years of strategy, management and marketing experience, Chris has worked with some of the largest and most successful brands in North America including FedEx, IBM, Microsoft, Aviva and the Vancouver 2010 Organizing Committee to design, optimize and enable their marketing.