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© Linda Parkinson-Hardman 201 Simple Tools & Tips for Measuring Your Social ROI

Simple Tools & Tips for Measuring Social ROI

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How can you measure the return on your investment of time (ROI) on your activities on the likes of Facebook and Twitter without spending a fortune? The trick is to decide what your goal is and then look for the ways you can track your impact with the everyday tools we have at our disposal on the web already.

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Page 1: Simple Tools & Tips for Measuring Social ROI

© Linda Parkinson-Hardman 2011

Simple Tools & Tips for Measuring Your Social ROI

Page 2: Simple Tools & Tips for Measuring Social ROI

Why Measure Social ROI?

“If you don’t know where you’re going, any road will take you there”.

In other words understanding what SUCCESS looks like means you can

plan to achieve it.

Page 3: Simple Tools & Tips for Measuring Social ROI

What’s Your Goal?Increased Website Traffic

More Newsletter

Signups

Fewer Customer

Complaints

Engagement from

Potential Customers

Greater Profitability

Page 4: Simple Tools & Tips for Measuring Social ROI

Increased Website TrafficUse Google Analytics To Check Each

Social Profile

Page 5: Simple Tools & Tips for Measuring Social ROI

More Newsletter Signups• Number of people signing up• Check number of forwards• Open rates of mails and newsletters• Check what people are clicking on – take it a

step further and see if the people that clicked took an action

• Number of downloads if you are sharing whitepapers or documents

Page 6: Simple Tools & Tips for Measuring Social ROI

Check the Number of People Signing Up on a Daily Basis

Page 7: Simple Tools & Tips for Measuring Social ROI

Monitor the effectiveness of the campaign – opens, shares, likes and

clicks

Page 8: Simple Tools & Tips for Measuring Social ROI

Check what people are clicking on – take it a step further and see if the people that clicked took an action

Page 9: Simple Tools & Tips for Measuring Social ROI

Greater Engagement

• Use Bit.ly to track clicks• Find out your Klout score• Use Facebook insights• Track comments, retweets, direct messages,

replies on Twitter• Check blog comments, shares and likes

Page 10: Simple Tools & Tips for Measuring Social ROI

Use your Bit.ly account to track clicks

Page 11: Simple Tools & Tips for Measuring Social ROI

Keep an eye on your Klout Score – monitor the mentions, retweets, likes,

comments and recommendations

Page 12: Simple Tools & Tips for Measuring Social ROI

Facebook Insights offer depth and understanding of your page fans

Facebook Mail Campaign

Page 13: Simple Tools & Tips for Measuring Social ROI

Track mentions, re-tweets and replies on Twitter

Page 14: Simple Tools & Tips for Measuring Social ROI

Blog comments should be followed up and replied to – unless they are spam!

Page 15: Simple Tools & Tips for Measuring Social ROI

Fewer Customer Complaints• Fewer emails in your inbox• Increased use of Direct Messages on Twitter if

you are picking up on messages• More testimonials praising you• Doing more work with clients on Facebook

and Twitter

Page 16: Simple Tools & Tips for Measuring Social ROI

You may have fewer emails coming in, more testimonials, more people using Facebook and more Direct Messages

asking questions

Page 17: Simple Tools & Tips for Measuring Social ROI

Greater Profitability• Increased sales at the time you run a

campaign• Lower marketing budget as you ditch the

advertising and leaflets• Automation increases productivity and

reduces staff costs• More recommendations, reviews and ratings

mean less time convincing people to buy