09/04/2023 Karoliina Luoto

Web work in Sitra the Finnish Innovation Fund

© Sitra

About the speaker

09/04/2023

Karoliina Luoto• Involved in Sitra’s

information society development work

• In charge of Sitra’s web presence and web site development

• Background in web consulting, publishing and media

Twitter: @totoroki

© Sitra

09/04/2023

Case Sitra - mission and goals

Vision: Finland will succeed as a pioneer of sustainable wellbeing.

Sitra• reformulates thinking of

good life• searches for human-

centered procedures which renew society

• enables business which aims to sustainable wellbeing

1967 founded independent fund guided by the Finnish Parliament. Approximately 100 employees, mostly experts.

© Sitra

Sitra’s web strategy

1. Sitra’s presence in the web varies according to the objectives of the projects

2. Sitra is open, transparent an uptodate in the web3. Anyone can understand the basics of our work in the web4. We let our people talk in the web5. We encourage collaboration in the web

(concluded 06/09)

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How Sitra uses web community tools?

Photos

Videos

Presentations

StorageDialogue and ”marketing”

Expert dialogue

Citizens / enthusiasts

Internationalpioneers

Big picture

Separately branded

ra.fi .fibig picture + aggregation

tools

Sitra internal

Separately branded

.fitool-based

Intern. big

picture

Citizens

Pros

© Sitra

Volume: happening at the moment

• 8 Facebook pages / groups (~ 43 000 members)• 6 active subject-level Twitter accounts (~ 2000 followers)• 1 subject-level LinkedIn group (1200 members)

+ employee activities

Organizing:• Comms people most typically coordinating• In most massive initiatives, coordinating/fasilitation

outsourced• Experts providing content and growingly becoming active in

taking process ownership

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We have chosen a subject-based, not organisation-centered approach

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Instead of…

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…we get more of…(Case: municipal servicevoucher in Facebook)

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Case Service Voucher

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Political decision-making

Citizen discussion in

Facebook

New ideas for developmentwork

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…or of…(Case: new democracy forum in Facebook, Twitter and Etherpad)

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Workshop/idea

status postsin Facebook

Workshop / idea tweets on Twitter

Documentation

work in Etherpad

Case New Democracy Forum

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Outcome of the forum

Forum participant

s and materials on Sitra.fi

Ideas / commentsfrom people outsidethe forum

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Xin Facebook

x Twitter

Future?

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Ideas for theIRL operations

…

Collecting the big picture

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