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©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Six Ways Top Recruiters Think Differently

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©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Six Ways Top Recruiters Think Differently

Taking a look back in time, labor needs were a lot

different from what they are today.

Taking a look back in time, labor needs were a lot

different from what they are today.

Today, there is a large difference between

adequate and excellent.

Today, there is a large difference between

adequate and excellent.

©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Engaging the BEST talent, not just active job seekers

6

20% Semi-active

& active

80% Passive

& Super-Passive

©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

US unemployment rate for in-demand skills

7

Source: http://online.wsj.com/article/SB10001424127887323936804578229873392511426.html

Biomed.

Engineers

Petroleum

Engineers

Real Estate

Appraisers

Insurance

Underwriters

Computer

Hardware

Financial

Analysts

.4% .6% 1%

1.7% 1.9%

2.3%

National

Avg.

7.6%

4000+ On LinkedIn in

the United States

Software Developer

NEW MINDSETS for today’s recruitment opportunities

1

2

3

4

5

6

1

Career Opportunities

NOT

Job Descriptions

Careers are a lot like shoes Preferences differ, and fit is extremely important

©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

A different target…

12

Active Candidates

Regularly visit job boards &

career sites

Have a current resume

Eager to read job descriptions

Likely to apply for a variety of

positions

Don’t visit job boards or career

sites

Don’t have current resumes

Unlikely to read a standard job

description

Likely will listen to the right

opportunity

Passive Candidates

©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 13

…Requires a whole different approach

3

4

5

6

2

Recruiting

IS

Marketing

1

Career Opportunities NOT Job Descriptions

©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 15

Great recruiters think about jobs the

way marketers think about products

Strong brands move people toward

purchase long before they enter the store

©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 16

Through decision

making process

57%

Due

diligence begins

Purchase

decision

Consideration

list formulated

First contact

with supplier

Source: http://www.executiveboard.com/exbd/sales-service/the-end-of-solution-sales/index.page

Do you think people treat

CAREER DECISIONS any less seriously?

Most

InDemand

Employers

2013

It’s not about free food and ping pong tables

©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 19

Source: http://www.mckinsey.com/insights/leading_in_the_21st_century/how_leaders_kill_meaning_at_work

©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 20

©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Millennials will comprise the majority of the workforce

by 2015

21

2015 2020 2025 2030 2040

Builders Baby Boomers Gen. X Gen. Y Gen. Z

Source: U.S. Census Bureau

©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 22

23

They are proud to tell others where

they work

They care deeply about the future of

the organization

They are inspired by company

leadership and by those they work

with

The most engaged employees are

motivated by a sense of pride

25

Recruiting

IS

Sales

4

5

6

3

1

Career Opportunities NOT Job Descriptions

2 Recruiting IS Marketing

great

RECRUITERS are always recruiting

©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Great recruiters do too

Sales people…

©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Mindset Structure Culture

29

Sales

Team

Individual

Organization

Sales teams measure lots of

things, but they MANAGE on

the few measures that move

THE BUSINESS FORWARD

©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

The sales funnel

31

SOLD!

Qualified Prospects

Proposals

Solution Overviews

©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

The recruiting funnel is no different

32

Hires

Qualified Profiles

Interviews

Interested Responses

©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Regardless of organization size

33

Hires

Qualified Profiles

Interviews

Interested Responses

Ed Nathanson

Head of Talent Acquisition

Rapid7

“Talent acquisition will be run much more like sales

organizations and business partners than HR

organizations, with incentives in place beyond just

hires that measure retention and impact.”

5

6

4

1

Career Opportunities NOT Job Descriptions

2 Recruiting IS Marketing

Every Employee

IS

An Ambassador

Recruiting IS Sales 3

©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Me

Every employee a hub

36

Every profile view AN OPPORTUNITY

©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Engaging, friendly picture

Who wouldn‘t want to work

with Stacy?

Links

to branded destinations

Killer summary

Written in the first person,

oozing with passion.

Descriptive headline

That goes beyond the title

OTHER FEATURES WE LIKE

• Core skills, endorsed

by her network

• Volunteer experiences

• Just enough on prior

positions to build credibility

Lead by example The anatomy of a well-branded recruiting profile

Roll it Out

©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Warming up passive talent

39

High

Very

High

Extreme

Moderate

Low

6

5

1

Career Opportunities NOT Job Descriptions

2 Recruiting IS Marketing

Harness the

POWER

of Data

Recruiting IS Sales 3

4

Every employee IS an ambassador

©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Do your hiring managers want you to find this

little guy?

41

Do you use data

to make conversation

MORE productive?

©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Present your hiring managers with data, not opinion

42

Every “requirement”: 3

Remove or alter a second: 71

Remove or alter one: 19

Remove or alter a fourth: 126

Remove or alter a third: 82

Planning to expand? Is talent acquisition at the table?

LinkedIn Recruiter: a sourcing tool and a talent pool analytics tool

6

1

Career Opportunities NOT Job Descriptions

2 Recruiting IS Marketing

Be

STRATEGIC

Recruiting IS Sales 3

4

Every employee IS an ambassador

5 Harness the

POWER of data

©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Elevating the recruiting function

45

Strategic

Continuous

pipelining

Continuous multi-

channel engagement

Powerful talent brand

Employer of choice

Talent data guides

business strategy

True strategic

leadership

Developing

Early shift toward

passive talent

Some social recruiting

Building awareness

Defined employer

value proposition Traditional

Post and pray

Agency reliance

Reactive

Start from zero

Foundational

Strong sourcing

capabilities

Targeted engagement

Employees as talent

brand ambassadors

Success metrics

1

Career Opportunities NOT Job Descriptions

2

3

4

5

Recruiting IS Marketing

Recruiting IS Sales

Every employee IS an ambassador

Harness the POWER of data

6 Be

STRATEGIC

Six Ways

Top Recruiters

Think Differently

Wrapping up…

Talent Solutions Website business.linkedin.com/talent-solutions

LinkedIn Talent Blog talent.linkedin.com/blog

Follow LinkedIn on Twitter @HireOnLinkedIn

LinkedIn 2013 Global Recruiting Trends 51

A Few Questions?