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Social Media Campaign Erica Myers

Skinflint Social Media Campaign

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Low budget social media campaign strategy for www.theskinflint.co.uk

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Page 1: Skinflint Social Media Campaign

Social Media CampaignErica Myers

Page 2: Skinflint Social Media Campaign
Page 3: Skinflint Social Media Campaign

Overview

• Situation Analysis• Objectives• Strategy• Evaluation

Page 4: Skinflint Social Media Campaign
Page 5: Skinflint Social Media Campaign

Objectives

• Create awareness• Increase website traffic by 50% in

6 months• Develop relationships within the

18-24 demographic

Page 6: Skinflint Social Media Campaign

Strategy

• Build the website• Invite readers• Discuss ideas & eopinions

Page 7: Skinflint Social Media Campaign

Build

• Search engine optimization (Google)• RSS Feeds (Feedagg)• Social bookmarks (StumbleUpon)• Video content (Blip.tv)• Photo archives (Flickr)• Setup web analytics (Google)

Page 8: Skinflint Social Media Campaign
Page 9: Skinflint Social Media Campaign

Invite

• Social networks • Blogs (Wordpress)• Location sites

(TripIt)

Page 10: Skinflint Social Media Campaign

Viral Video

• First-person POV• FF montage• Cheap spots in London

• Spitalfields market• Tate Modern• 33 Commercial Rd.• St. James Park• Trafalgar Square• Covent Garden

• 1 day, £10

Page 11: Skinflint Social Media Campaign

Interactive Video

• 360° view• Users can switch upon click• Link to comment/email/share

Page 12: Skinflint Social Media Campaign

Discuss

• Blog communities (Technorati)• Social networks (Twitter)• Lifestreams (Socialthing)• Wikis (Wetpaint)• Skinflint messageboard (pmpBB)

Page 13: Skinflint Social Media Campaign

Offline

• Events (meetup.com)• Day trips• Pub crawls• Shopping

• Student groups on campus• Host a club night

Page 14: Skinflint Social Media Campaign

Evaluation

• Measureable Outcomes• Monitor website traffic• Video plays• Search engine results

Page 15: Skinflint Social Media Campaign

• Create awareness• Increase website

traffic• Develop relationships

with audience

Conclusion