Product Training with a Blended Approach

December 9, 2010

Your Presenters

• Julie Brink, viaLearning– Director of eLearning

• Lance Dublin– Chief Solutions Architect, Dublin Consulting

• Moderator: Darren Megarry– Vice President of Corporate Sales

Today’s Agenda

Today you'll walk away with:

Knowing the New Blended Learning Model The Business Case Trends in Blended Learning Successful Blended Learning in Product Training Q&A

Introduction to Health Literacy

Knowing the New Blended Learning Model

Letting Go of Mental Models

Learning

INPUT

APPLY

ORGANIZE

EVALUATE

Learning for …

In 1956, Benjamin Bloom headed a group of educational psychologists in a classification of levels of intellectual behavior important in learning. During the 1990's a new group of cognitive psychologist, lead by Lorin Anderson updated the taxonomy. The graphic is a representation of the NEW verbiage associated with the long familiar Bloom's Taxonomy.

Greatest Generation/Traditionalists: (60s) Honor, hard-work, compliance Goal - To build a legacy Communications– Telephone and letters/mail

Baby Boomers: (50s) Personal growth, youthfulness, equality, ambition, collaboration Goal - To put their stamp on things Communications – Voicemail and email

Generation X: (40s) Independence, pragmatism, results-driven, flexibility, adaptive Goal - To maintain independence in all areas of their lives Communications – Chat/IM and groups

Millennial: (30s) Confident, optimistic, civic minded, innovative, diversity focused, techno-

savvy Goal - To find work and create a life that is meaningful Communications – Text and networks

Gen 2020 (20s) World citizens Goal – To connect Communications - Crowdsourcing

(Adopted from: n-gen People Performance)

IMMIGRANTS

NATIVES

“While it took radio and television 38 years and 13

years, respectively, to reach 50 million users, it took Facebook less than nine

months to reach 100 million users. iPhone applications even hit 1 billion in nine

months.”ASTD-i4cp

The Natives are Social

Source: Bob Johansen, Institute for the Future

Different

Time

Designated

Place

Same Time

Designated

Place

Same

Time

Same

Place

Different

Time

Same

Place

Any Time

Any Place

Blogs & Wikis

Social Networks

24-hour offices

Virtual work

VOIP/IM

Webinars

Home Offices

Cafes

Social Media is the Link

Introduction to Health Literacy

Foundations: What’s Old Is New

Learninge

e =

CAI: Computer-Assisted Instruction

WBT: Web-Based Training

CBT: Computer-Based Training

IMM: Interactive Multi-Media

e-Learning

70’s

80’s

90’s

Y2K

Learning 2.000’s

e =

A new blended model…

Asynchronous …

Synchronous …

… Informal

Classes / Seminars

Web Conferencing

Webinars

E-Learning Courses

Chat / IM

Recorded Webinars

Formal… Social

Network

Conferences

Learning Enablers

Classes / Seminars

Web Conferencing

Webinars

E-Learning Courses

Chat / IM

Recorded Webinars

Formal…Social

Network

Conferences

Where Blending Can Happen

… Informal

Classes & Seminars Meetings

E-LearningVirtual Experiences

SearchParticipation

ConversationsPlay

Social Media / NetworksLife ...

Project AssignmentsTeamwork

OJT

Reading & SearchingCoaching & Mentoring

Blogs & WikisPods & VoDs

Networks & CoPsSocial Media

Search

INTENTIONALUNINTENTIONALIN

FORM

ALFO

RMAL

Adopted from Marcia Conner 2004© Lance Dublin 2009

Classes / Seminars

Web Conferencing

Webinars

E-Learning Courses

Chat / IM

Recorded Webinars

Formal… Social

Network

Conferences

The ‘Learning Continuum’

… Informal

Communities of Practice

Blogs / Vlogs

MentoringSocial

Network

Podcasts Vodcasts

Immersive Games

&Simulations

Knowledgecasts

INFORMAL

FORMAL

A New ‘Blended Model’:Learning in Three Dimensions

The inside of an object is three dimensional because three coordinates are needed to

locate a point in space. (“Space is a collection of all points.”

Euclid 300 B.C.)

A line has a dimension of one because only one coordinate is

needed to specify a point on it. (“A line is a dot that went for a walk.”

Paul Klee, Swiss Artist 1879-1940) ????

Introduction to Health Literacy

The Business Case

• K-12 • Higher education • Government and

military• Corporate

Benefits

• Cost reduction• Increase reach and volume• Keep pace with rapid changes in

training curriculum and technology• More engaging learning environments

Challenges

• Learning new technology• Expecting learners to adapt to

blended learning• Obtaining support from management• Finding sufficient resources• Multiple languages for global

audience

Introduction to Health Literacy

Trends in Blended Learning

Social Media in Blended Learning

• Twitter• Facebook• Virtual

environments• Blogs, forums,

wikis

Benefits of Social Media

• Learners already accustomed to it

• Framework is there, implementing takes minimal financing

• Proven that people learn more when collaborating

Immersive New Technology

• Technology and learning are getting closer together• Mobile• Gaming• Augmented reality• eBooks, digital

libraries• Etc…

Blended Learning Program

What could a blended learning program include?

ILTmLearninge-learning

Online gameIndividual Assignments

ILTmLearning

Podcaste-learning

OJTILT

eBookWikis

mLearningOnline simulation

Blended Learning and Product Training

• Blended learning and product training can work together for:– JIT training– Product tips– Sales scenarios/simulations– OJT– Reference sheets

Introduction to Health Literacy

Successful Blended Learning in Product Training

Case Study

• Waste Management– 18,000+ employees nationwide– 3,000+ are in sales– Currently use web-based training– Sales team challenged to complete all training

because they work in the field– Need to reach remote sales team

Solution

• Create one e-Learning course• Create two mobile courses

– Product-specific– Sales training-specific– Each about 3 minutes long– No audio– Easy navigation– Able to reach remote sales team

In Action

Success!

• How Waste Management’s training objectives were met with blended learning:– Farther reach– More success– Immediate information out to people who

needed it– Employed current technology

Challenges

• Mobile platform• LMS does not support tracking/reporting

– Waste Management is tasked with resolving their LMS issue

Summary

• Blended learning is where training is going

• Social media is part of blended learning• Sales teams will benefit from product

training in a blended format

Q&A

Thank you for attending!

For more information please contact us:

• info@vialearning.com • www.vialearning.com • twitter.com/vialearning • http://vialearning.com/blog/• www.dublinconsulting.net