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SlideShare & Infographics Chad Allen, Collin Magnuson, Nick Sawyer, Ryan Faulkner

SlideShare & Infographics

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Page 1: SlideShare & Infographics

SlideShare & InfographicsChad Allen, Collin Magnuson, Nick Sawyer, Ryan Faulkner

Page 2: SlideShare & Infographics

What is SlideShare

Web based slide hosting service through LinkedIn

Launched in 2006

Acquired by LinkedIn in 2012 for $118 Million

Originally meant to be for businesses to share slides between employees

Has since expanded to host slides meant merely to entertain

Considered to be similar to YouTube, but for slideshows

Page 3: SlideShare & Infographics

What is SlideShare Cont.

Holds around 70 million registered users

Receives around 160 million visitors per month

Top 100 most viewed website

Averages 400,000 new presentations every month

Notable users: The White House, NASA, Hewlett Packard and IBM

Voted among world's top 10 tools for education and e-learning

Page 4: SlideShare & Infographics

Wide Variety of Categories

Page 5: SlideShare & Infographics

Key Terms

Slide Deck - powerpoint or slideshow

Slidecast - synchronized audio file with presentation

SlideShare Channel - branded channel companies use to share professional information

Featured Presentations - paying to have your slideshare posted on the homepage

SlideShare Playlist - a widget which allows you to post a playlist of presentations to your blog/website

Page 6: SlideShare & Infographics

Key Terms (Continued)

PRO Account - paid service offering channel customization, advertising removal, and lead capture

LeadShare - paid lead capture service, separate from PRO, with more targeting options

Slide2Lead - Application that synchronizes data with Sales Force App Exchange, used for automated lead management campaigns

ZipCast - simple and fast web conferencing system that is completely browser based

Page 7: SlideShare & Infographics

How it Works

Users can upload files through various formats

Slide decks can be viewed on website or mobile applications

Also supports documents, videos, and webinars

Provides engagement opportunities through: comments, ratings, and ability to share slide decks

Page 8: SlideShare & Infographics

Getting Started

Have a primary theme

View and upload:

Presentations

Infographics

Documents

Videos

Focus on content

Good visuals

Slideshare Tutorial

Page 9: SlideShare & Infographics

Good SlideShare Habits

Invest time in the SlideShare community

Better your decks by learning from others

Support others by sharing their work

Show an ow.ly or bit.ly url

Utilize the network effect

Repurpose your blog posts

Establish credibility

Think visually

Keep it clear!

Page 10: SlideShare & Infographics

SlideShare Analytics

Show top content and top countries

Downloads

Outbound clicks

Favorites

Comments

Email shares

Page 11: SlideShare & Infographics

SlideShare Analytics - Traffic Sources

Direct

Embed

Slideshare

Search

Social

Helps to understand your most effective form of traffic

Page 12: SlideShare & Infographics
Page 13: SlideShare & Infographics

Slideshare Culture

Page 14: SlideShare & Infographics

Strengths

Interactive Powerpoint sharing community

Wide variety of topics - business and personal

Easy to access

Mobile compatible

Analytics provide content feedback

Page 15: SlideShare & Infographics

Weaknesses

Some features can be lost upon upload

Information overload

Pay to promote

Page 16: SlideShare & Infographics

Infographics

Information Graphics

Helps readers understand information in a visual way

An Infographic to help you understand Infographics

source:http://www.jeffbullas.com/2015/08/20/20-cool-tools-creating-infographics/

Source:http://www.oasisgrafx.com/infographics.html

Page 17: SlideShare & Infographics

How to Create an Infographic

Collect data/ content

Download a template from various website (HubSpot, Venngage, Piktochart)

Plug in data to different graphics and create catchy titles

Promote: Twitter, LinkedIn, Facebook, Google+

Page 18: SlideShare & Infographics

Essential Readings

SlideShare creator’s Hub

http://www.slideshare.net/ss/creators?from=about

7 Ways to Use SlideShare for Your Business

http://www.socialmediaexaminer.com/slideshare-for-your-business/

How to Easily Create a SlideShare Presentation

http://blog.hubspot.com/marketing/how-to-create-slideshare-presentation-free-template-ht

What, How, and Why to Use SlideShare

http://www.commsaxis.com/what-how-and-why-to-use-slideshare/

How to Use SlideShare for Marketing and Generating Leads

http://smallbiztrends.com/2014/08/how-to-use-slideshare-for-marketing.htm

How to Get Your Infographic Noticed

http://blog.hubspot.com/insiders/infographic-marketing

Page 19: SlideShare & Infographics

Sourceshttp://www.slideshare.net/ineedawu/slideshare-41711166?qid=8c5aca3e-22dc-41e1-8f60-ec6c9e001e24&v=&b=&from_search=3

http://www.slideshare.net/marketo/slideshare-cheat-sheet?qid=dd02ffe7-39a6-4aeb-9fd4-095446ce055d&v=&b=&from_search=5

http://www.slideshare.net/ss/creators?from=about

http://contentmarketinginstitute.com/2014/10/11-killer-tips-slideshare-visual-content-marketing/

http://www.jonathoncolman.org/2014/05/27/one-million-views-on-slideshare/

http://www.slideshare.net/ss/creators/get-started

https://www.linkedin.com/help/linkedin/answer/53667/slideshare-analytics?lang=en