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Jamie [email protected] Kit
SlideShare is the world’s largest presentation sharing site. Millions of professionals visit it to research and discuss business and technology topics every day.
Social Media for Professionals
Explosive Growth!
*Quantcast – Nov 2009
Over 400% growth in the last year!
25 million25 millionbusiness business
decision makersdecision makers
For Technology & Business Pros• Millions of business and technology decision-
makers visit SlideShare everyday to research topics such as: marketing, IT, software development, entrepreneurship, and social media for business.
• SlideShare is popular with an influential, tech- forward professional audience (Techcrunch, Guy Kawasaki, Mashable, Tim O’Reilly, the ‘Twitterati’)
• Fast Company Magazine recently named our CEO, Rashmi Sinha, one of the ‘Most Influential Women of Web 2.0’
• Recent advertising clients include: Cisco WebEx, Adobe, Sun, Intel, Sun Trust Banks, Microsoft, Dell, MarketingProfs, GoToMeeting, FedEx Office, etc.
By the numbers*
‣ 293rd most popular site
on the Internet
‣ 25mm unique visitors/
month
‣ 70mm pages viewed/
month
*Quantcast – Nov 2009
US Audience Demographics
*Quantcast – Jan 2010
US Median Age = 44
Audience
• 2,000,000 registered users
• 50% are managers, directors, or C- level execs with significant purchasing influence*
• 30,000 slideshows uploaded weekly
• Average time on site = 6 minutes
• Average of 20 slides viewed per visit
• Integration partnerships with LinkedIn, Facebook, Xing, and Microsoft Office
*SlideShare User Survey Fall 2009
Popular Audience SegmentsSMBs (62%)Micro-businesses (25%)Marketing (16%)Education (20%)IT & Internet (14%)Design community (8%)Healthcare (7%)Non-profit (5%)
Reach vs. Popular Tech Sites
*Quantcast – Dec 2009
Monthly Global People
US Reach vs. Popular Biz Sites
*Quantcast – Dec 2009
Monthly U.S. People
High in Search Results (SEO Value)Over half of traffic comes to SlideShare through a search for information on a business or technology related topic
Go where your clients are researching solutions to their problems!
Search for SlideShare on TwitterSlideShare is a viral content-sharing platform
Thousands of SlideShare presentations are linked to, blogged about, embedded, and tweeted out each day
See which SlideShare presentations people are sharing on Twitter right now: http://twitter.com/#search ?q=slideshare
You’re in Good CompanyRecent SlideShare advertisers include
Advertising Opportunities &
Case Studies
Display AdsDisplay Ads728x90 and 300x250 ad units available throughout site.
Can be targeted geographically and contextually (to specific SlideShare Content Categories and Subcategories).
Case Study: WebEx
Case StudyObjectives: WebEx (Cisco) came to us in Feb 2009 looking to generate awareness among our tech-forward, professional audience and leads.
Tactics: A high-impact roadblock consisting of 1) a 728x90 Leaderboard, a 2) 300x250 medium rectangle, and 3) a custom, Social Tools Sponsorship unit was targeted to all SlideShareProfessional Content Categories.
Results: Avg. CTR has been .14% across all 3 units over the entire 9 months we’ve been running the campaign. WebEx and their agency have been so pleased they’ve renewed and/or increased their spend with us every quarter.
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Sponsored ChannelsSponsored Channels offer the ability to sponsor popular sub-sections on SlideShare containing the best and most popular SlideShare content around a topic of interest.
Examples include: The Marketing Channel, Social Media Channel, IT Channel, Cloud Computing Channel, Entrepreneurship Channel, Small Business Channel, The Green Energy Channel, etc. We can also create custom topics.
Sponsors get to associate their brands with the content and community most relevant to them, while taking advantage of all the engagement and authenticity that user-generated social media offers.
Join the conversation your target audience is already having on SlideShare today!
Your Brand
Your Brand
Custom Brand ChannelsSlideShare Brand Channels are a customizable ‘home’ for your brand on SlideShare.
Take advantage of our community, content, and SEO – be where your customers already go to get information.
Your channel can include:• Custom look, feel, and CTAs• Aggregation of brand
presentations, videos, case studies, other docs
• Relevant user-generated content• Blogging / curation platform• Other custom modules that
accept HTML
SlideShare users engage with your brand by subscribing to your channel, viewing, downloading, sharing, favoriting, and commenting.
Channel Case Study
Case StudyObjectives: Microsoft wanted to generate awareness of uses for Microsoft Office outside of the office and in the home.
Tactics: We launched the Parent's Toolbox Channel on SlideShareas a vehicle to engage users around both professional and user-generated examples of Microsoft Office documents for use in the home (e.g. Excel for a family budget, PPT for designing invitations, etc.).
Results: Over 3 months the Channel generated:• 290,266 Channel page views• 178,825 visits to the Channel• 2:34 avg. time on Channel• 406 user documents uploaded to Channel• 15,728 document engagement actions (downloads, favorites, comments)• 1,425 posts to Channel and Group walls• 468 Cannel followers• 158 users joined Channel sub-groups• 3,146 views of Channel videos• 105 user tweets about Channel
See the live Channel now: http://www.slideshare.net/microsoftoffice
ContestsEngage SlideShare users in a conversation around your brand or product with a Contest.
Users create, upload, and drive their friends to vote on contest entries around a topic of interest to them and your brand (e.g. “Go Green” contest, “Small Business Hacks” contest, etc.)
Your brand’s messaging is woven throughout the contest pages, including: brand videos, demos, and presentations, custom CTAs, etc.
Contest Case Study: Adobe
Case StudyObjectives: Adobe wanted to generate awareness among business, technology, and design thought-leaders of the benefits of upgrading to the latest version of Adobe Acrobat and its new portfolio format.
Tactics: Adobe Acrobat 9 sponsored our 3rd annual “World’s Best Presentation” contest from Sept-Oct 2009. The contest included multiple elements to demonstrate the value of Adobe Acrobat 9 as well as incentive to try the software via an Acrobat 9 specific contest category. Results: Over six weeks, they saw more than:
•3,500 contest entries•1,000,000 contest pageviews•Avg. time on section of 6 mins•64,000 actions (votes, favorites, comments, downloads)•4,400 trial software downloads•25,000 views of example Acrobat 9 files•Avg. CTR = .21%
View the contest entries at: http://www.slideshare.net/contest/worlds-best-presentation-contest-2009
Email Newsletter Ads2,000,000+ subscriber listGoes out every other week160x600 and 728x90 ad units
Custom Sponsorship UnitsIntegrate your message/logo in the SlideShare experience.
Units often perform better than traditional banners (3X).
Presentation FeaturingOur Home Page receives over 35,000 views/day. Cut through the clutter to reach users with your longer-form message at our front door.
Featured PresentationsAvg. 200 presentation views/day
Top Presentation Avg. 500 presentation views/day
Case Study
For client HCL we recently used
presentation featuring to
generate:
• 21,236 Views
• 2,971 downloads
• 92 Favorites
• 40 embeds
• and 16 Comments
in just one month!
