Managing Director, Babak Daemi,

Small Business Marketing Support A Presentation

We will tell you • About us• Give you examples of our work • Show you how we do it

So if you want marketing support, but not full time staff . . .

About us . . .

• When did it start? – Jan 2013

• Why is it called Everlasting? – Everlasting is English for the Persian word Daemi,

my surname. • What services does it provide?

– PR, strategic marketing, tactical marketing, marketing management

Testimonials

Clients

Example of work Zanussi

Examples of work - Zanussi Face2FaceAs part of the launch of the new panel Zanussi attended the world’s largest renewable event, Ecobuild. The event was a launch pad to deliver the product and its benefits to the UK installer market.EmailThe final stage of the campaign was to email the UK installer database with strong conversion content to induce leads for sales of the UK distributors to sell the panels.AdvertisingUsing the existing brand rules for advertising, Everlasting pulled together all the company’s resources to ensure the advert was, practical, targeted and on-time. Working with the leading and most-read magazine in the renewable energy installer market, Everlasting planned and executed an advertising campaign.PRAlthough the advertising conclusively introduced the brand to renewable installers, the market place still needed to understand why Zanussi decided to introduce a solar thermal panel to its product portfolio. Everlasting designed and executed a successful on-line and off-line PR campaign to support the advertising campaign. Using traditional PR and on-line PR, Everlasting raised awareness, further supporting the advertising campaign and improving ROI.Digital MarketingEverlasting needed to build a website for renewable installers to register their interest in the new range. The site was a simple data-capture form to get details for interested installers. ResultsThe results of the campaign were so successful, a leading UK renewable product distributor with over 500 stores around the UK approached Zanussi for exclusivity rights on the panel

Examples of work – Evoco What did Evoco need? Evoco Energy is a UK-based wind turbine company. The company has been trading for five years and after an initial surge in activity, the company stalled for three and a half years. It needed to completely adapt its strategy to compete in a very competitive market place.

Evoco needed to change its messages to match the shift from a manufacturer selling to installers and resellers to selling to end-users. This meant a complete overhaul of the communication strategy. The on-line image of the brand also had to be amended to support the needs of an end-user and not a reseller.

What Everlasting did?

Everlasting decided the old website needed a complete overhaul. The 2D, static and dull design needed a modern vibrant feel to match the company’s new proposed image.

Everlasting suggested some design alterations for conversion tactics. However, the main problem that Evoco had was the content.

Everlasting also wrote the new content for the site to help with conversions and traffic.

Results

The results were instant, an improved position on Google rankings and an increase in traffic meant the site was working much harder for the business. In addition, Everlasting was able to build in an easy-to-manage blog giving the company the freedom to update its

own site on a regular basis further improving rankings with Google and providing a new lead generation tool.

Three steps, Everlasting results!

• Step 1: ‘Communication Strategy’

• Step 2: ‘Marketing Plan’

• Step 3: ‘Execute’

Everlasting results

How will this work?

All we need is that you answer our questions so we can formulate a plan

• In our plan we have: – What are we doing? – What are the objectives? – What is the strategy? – What are the tactics? – Who is responsible for what? – How do we know its working?

The Questions

Objectives • Business Mission? • Business Objectives? • Marketing Objectives - Business

Development? • Marketing Communication Objectives? • The SMART Test for Objectives

The Questions

Strategy • Segmentation

– How do we want to divide up the market(s)? • Targeting

– Which segments of the market do we wish to focus upon?

• Positioning – How do we want to be perceived in each different

target segment?

What else will we do?

As well as our marketing strategy, planning and management services we provide . . .

www.everlastingmarketingandpr.co.uk Mob: 07869 141 712hello@everlastingmarketing.co.uk

Please contact us for more details on our services or how we can work together