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Do you market your small business on Instagram? Do you engage with Instagram contests? Do you need better results? If you’re a small business, this mobile platform can be a very hip and visual way to connect with your customers. Add a few Instagram contests, and you could have a viral marketing hit on your hands. Now, as you know, most small businesses don’t often have a massive marketing budget, or a team of graphic designers and marketing creatives. As I was researching for this article, I found a lot of super cool contests. I also found a lot of epic fails. Here’s a diverse selection of 10 small business Instagram contests, and tips on what you can learn from them. To read more: blog.wishpond.com
Citation preview
Small Business Tips: 10 Instagram Contest Critiques
Table of Contents: Types of Contest Examples
“Like” to Win Instagram Contests1
2 Photo Contest of “Selfies”
Photo Contest with Voting3
In-store Photo Contests4
Photo Contests through Your Website5
Photo Contest with Products6
“Like” to Win Instagram Contests
1
“Like” to Win Contest: Drinkwel
1 Simple and easy to enter: Gets more entries, more followers
2
3
Weekly contests: Creates quick and frequent entries from contestants
(Potential customers get to interact a lot with your brand)
Change the image to be more people-centric: Contest has great CTA, but image is boring, and impersonal for Instagram
Photo Contest of “Selfies”2
“Selfies” Photo Contest: Omnomnom Cookies
1Friendly contest image: Makes contest fun and personable
2
3
Short entry period: Makes quick CTA for entrants
Contest is a one-off: Weekly contests, with various themes/ prizes = momentum and engagement
“Selfies” Photo Contest: Wedding Wire
1Brand related contest theme: Gets entrants thinking about weddings when they enter to win
2
3
Promote contest: Post a follow-up reminder to get more entrants
Contest image is boring: Customize graphic to make it more personal and friendly
Photo Contest with Voting3
Photo Contest with Voting: Habby Travels
1Include public voting: Get your contest (and business) shared even more
2
3
Make themed UGC: Make company related theme to get lots of authentic photos
Many entry methods is logistical nightmare: Use third party contest app to make it easy - for you - and for customers to enter.
In-store Photo Contests4
In-Store Photo Contest: Travel Country
1Gets foot traffic: Photo entries must be from in store
2
3
Great Prize: Prize is brand related, and motivating
Too long: Contest is one month. Get faster action by running weekly contests
In-Store Photo Contest: Tender Greens
1
Gets patrons in the door: Photo entries must be from inside restaurant
2
3
Great contest graphic: Make your image easy to read, with example photos, and friendly font
Be more interactive: Include public voting to choose the contest winner(s)
Photo Contests through Your Website
5
Photo Contest through Website: Mommy Page
1
Great prize: Prize is relevant to target market
2
3
Make a community online: Share all photos on website or hashtag, making community for your market
Enter photos via Instagram: Set up your contest to get photos through Instagram too. (Use a good Instagram Photo Contest app)
Photo Contest through Website: Eyemimo Cosmetics
1
Keep contest image simple: Make sure your contest graphic is easy to read, and not too busy
2
3
Use common hashtags: Spread the word about your contest with tags like #photocontest
Promote website contest on Instagram: Make it easy to enter your photo contest directly through Instagram, too
Photo Contest with Products
6
Photo Contest with Products: AMP Diapers
1
Increase prize offering: To get more moms to enter, offer a more valuable prize
2
3
Get great product UGC: Use product photo contests to get authentic photos from your customers
Create Instagram community: Use a contest specific hashtag, for your entrants to share photos
Photo Contest with Products: Friday and River
1Use Instagram photo contests to market wares: Easy way to get UCG, and share your own product images
2
3 Show product well: Photograph real people using products, to connect better on Instagram
Run frequent contests: Have contest run every week, to get a quicker CTA from your entrants.
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