SMB Breakout Build Amazing Apps. Connect Everything. Darrach Flinter Norah Ward Sales Engineer @darrachvader In/dflinter

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And Customers Are Getting Lost in the Divide

79% of marketing leads never

convert into sales

Making Marketing Work for Sales is Difficult

Missed Targets

Limited Visibility

Not Enough Leads

Poor Lead Quality

Low Lead Conversion

No lead nurturing

Bad leads routed directly to Sales

Manual lead routing

Inconsistent pipeline

Low performing campaigns

No lead profiling

No sales insights

Long & inconsistent sales cycles

Time wasted

No ROI reporting

Lack of accountability

Poor alignment

Find and Connect to New Customers Faster

Get more and better leads directly inside Salesforce

Accounts and contacts in one click

Leading business data

Cross-sell and up-sell

+26% Increase in sales

opportunities

Jason AbramsOffice Manager

United Partners | Chicago IL 6/1/2013

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Jacob AbramsLead Usability Analyst

United Partners | Chicago IL Active - 12/31/12

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James AbramsSr. Database Architect

United Partners | Chicago IL Active - 8/8/13

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Drive Growth with Pardot

More Sales

Complete Insight

Nurture Pipeline

Generate Better Leads

Improve Close Rates

Smarter Marketing. Better Sales Results.

1T Connected

Sensors

Customers Expect a New Class of Engaging Apps

Social Mobile

Connected

50B Connected Products

4.5B Aggregate

Social Users 5B Smartphones

by 2017

Most Companies Struggle to Build Apps

Complexity of form factors

Limited number of developers

Multiple operating systems

Multiple platforms

60%

40%

20%

Per

cent

of R

espo

nden

ts Mobile apps

are critical

Mobile apps deployed

Economist Study of 1,300 Global Executives “The State of the Customer-Led Economy”

“App Gap” have deployed apps 1/2 <

Salesforce Platform is the Fastest Path from Idea to App

Idea Build App

Idea

buy & setup

hardware

install complex software

define user access

build & test security

make it mobile &

social

setup reporting & analytics

build app

Legacy Platforms 6-12 Months?

App

App

Our Customers Report They’re Building Apps Faster

+43% Increase in

Coding Productivity

+52% Faster System Testing Decrease in

IT Costs

+46% Faster Integration

+45% +52%

Faster Design

+55% Faster

Configuration

+58% Faster

Deployment

Average  Percentage  Improvements  Reported  by  Customers  Source:  Salesforce.com  Customer  Rela2onship  Survey  conducted  March  2013,  by  an  independent  third-­‐party,  Confirmit  Inc.,  on  5,200+  customers  randomly  selected.    Response  sizes  per  ques2on  vary.  

The Best Customer Apps Connect Two Critical Elements

Personalized Remembers Your Preferences

Beautiful Inspiring design

Immediate No lags or emails

Customer Insight Predict Customer Needs

Customer Engagement Business Process

Real-time Work!ow Automate Employee Responses

Marketing

Continuously build your brand