Smarter City, Smarter Policy: Crowd Monitoring

Smarter City - Smarter PolicyCrowd Monitoring

An Orange/Cropland innovation

Peter Rakers - Data Strategist @ CroplandCrowd Sourcing Week - Nov 23th, 2016

Positioning Paper: Smart Cities & Mobility

Levers to improve mobility in smart citiesOpen data, connectivity and innovation

Real-time data information, made available during every moment of ourdaily life

Collective environmentConsciousness about the global impact of their acts

Smart employmentSmart employee benefits with on-demand customized modes oftransport

© 2016 Cropland / Orange: Crowd Sourcing Week - Smart Cities


I am the city

and

the city is me



Citizens use smart cityresources

Citizens are smartcity resources


The wisdom of the crowd

When crowds move in and out, their behavior becomes crucial information for cities, and their citizens

Challenges in order to have access:

1) Preserve the individual privacy at all cost

2) Differentiate behaviors like e.g. tourists, passers-by or commuters

3) Report in such a way that strategic decisions can be made

(in real time)

4) Offer it back to those who provided the information in the first place


in partnership with Orange

Crowd Monitoring

Crowd monitoring via mobile data

Extracting value out of a telecom’s transactional (big) data by making a new value proposition for city mobility, security and marketing

Advantages of crowd monitoring via mobile data are:

1) No extra investment on infrastructure, hardware or software

2) Applied to the whole Belgian territory (for now)

3) Monitoring can be prospective (planned project) or retrospective (in case of events that happened unexpectedly)

4) It can be offered via a post-event analysis or in real time

5) The possibility to enrich with other (open) data sources

6) Data and analysis are separated in pricing


Crowd MonitoringCity marketing


Crowd MonitoringReal time crowd monitoring: the Antwerp 10 Miles


Let’s go live


Crowd MonitoringEconomic impact of events


Especially for bigger or open events, cities want to know the economic (and mobility) impact before, during and after the event.

They need to take into account the initial investment, hiring extra security, managing traffic, etc, and balance it with extra horecaincome, touristic opportunities and/or the wider exposure of the city’s strengths.

Event monitoringSecurity: real time monitoring of manifestations (and riots)


2.500 persons/100 m2

1.200 persons/100 m2

Event monitoring

Coordinator for emergencies

Traffic monitoringMobility: Pairi Daiza access


Gate 1

Gate 2

Gate 3

Gate 4

Gate 5

Gate 6

Gate 7

1 2

7

8 9

4

35

6

10

Hinterland studies for events, festivals, …

Hinterland studies


Venue 1 Venue 8

Estimated home locationHome location estimates the possible ‘home’ of the mobile device (most probable postal code) bringing important insights for the event sponsor


Peter RakersCropland bvbaDianalaan 1702600 BerchemBE0537.953.585+32 495 207 [email protected]

Thanks to the Orange team:

Frank De Weser, Gert Pauwels, Emmanuel Michez, Erik Van Lierde, Christian Charlent, Patricia Demeulder & Tom Sorgeloos

A sustainable partnership for crowd monitoring

Business

Smarter City, Smarter Policy: Crowd Monitoring