Snap Messaging Tools

Bypass email and get info directly to staff.

Presented by Paula Cassin of Cut Through Communications. 805.758.3392

making internal communications a snap

The Latest issue of The Lot is ready to read

Communication tools that broadcast interactivecontent directly onto the screens of computers

using multiple channels and formats

Better results with fewer resources

Solution Elements

1. Snap Comms Tools: fresh, targeted ways to display your news and info

2. A secure Content Manager portal for creating, sending, and managing messages/content

3. Snap Client, the desktop applet which pulls down new content, broadcasts messages to the employee, and gives them access to their message history and personal options.

4. The Back end infrastructure – core application housed and managed either in Snap’s data center (hosted version) or within your own data network (in-house version).

The Snap Comms ToolsSnap Comms Tools:

Snap AlertSnap Alert – pop-up alerts

Snap Ticker – scrolling ticker bar

Snap Mag – interactive electronic magazine

Snap Shots – dynamic screen savers

Snap Quiz – interactive quizzes

Snap Poll – polls, measurement, benchmarks,

surveys

Snap Interactive – blogs, helpdesks

Snap Alert with Prompt

• Prompt appears in corner of PC screen for amount of time you set

• If user clicks read now, main message appears

• If no click or ‘read later’, message comes back at interval you’ve specified

• Can include hyperlinks or file links to more info.

Snap Alert

Emergency Alert (no prompt)

• Alert appears directly on screen

• Stays on ‘top’ (until user closes it down)

• Can store templates ready to go, then ‘publish’ when needed.

Snap Alert

How Organizations Use Snap Alerts

• Emergency/crisis situations

• Important new information/breaking news

• Drive attendance (e.g. CEO Web cast)

• “In your face” reminders to stragglers (i.e. for benefits subscription, certification

deadlines, mandatory training)

• Outage notifications

• Usually ideal for a small number of messages

Snap Alert


Snap TickerSnap Alert – pop-up alerts






surveys


Snap Ticker

A Ticker Broadcast

Snap Ticker

Ticker Features

• Send Headline(s) out in minutes

• Specify how many times headline scrolls before disappearing

• Track display and click-throughs

• Hyperlink it so users can click for more info

• Font, placement, colors, and speed can be customized

How Organizations use Snap Ticker

• Crisis communications

• To drive behavior change

• Highlight specific key projects

• Team-level messages

• Drive people to online content

• Ideal for top 5 - 10% of corporate

communications

Snap Ticker

Snap Alert – pop-up alerts






surveys



Snap Mag

Snap Mag Overview

• Consolidate news & info into a scannable, attractive electronic format

• Design is templated to your specifications

• Delivered to desktop, not through email (usually with a Ticker or Alert prompt)

• Content/Editing/Approval system makes it fast and easy to produce

Article Submission• No emailing drafts

back and forth

• Easy to manage for the comms team

• Several ways to access article input view, all single click

• Guided, easy steps

• Formatting can be locked down or not

Editing and Approval

Editing and Approval

How Organizations Use Snap Mag

• Consolidate updates and save employees time

• Provide a channel for department or regional ‘cowboys’ (and stop them ‘spamming’)

• Reach contractors/partners/retail staff without intranet access

• Manage multiple content authors

• Automate content lifecycle

• Reduce design work required

• Reduce load on email platform

Snap Mag

Saves time and money

• Scannable, consolidated news means fewer individual interruptions for employees

• Built-in template and editing approval functions means less formatting time required for comms team

• Individual article lifespans = dynamic, living content

Snap Mag


Snap ShotsSnap Alert – pop-up alerts






surveys


Internal “Advertising” on the PC

• Each employees’ screensaver becomes series of revolving visual messages

• Set up image files, power point, flash animation, web pages, etc., and target to different internal groups

• Option to allow staff the choice of one personalized screen saver

• Use “countdown” templates to count down to important events

• Update and change screensavers easily, without any major IT deploymemnt or involvement

How Do they work?

1. Upload your content to the Content Manager as a new “Snap Shot”

2. Choose your Target Audience3. Set display duration and

other options4. “Publish” out to your

audience5. Your message now cycles on

their computer during screen saver mode, together with any other active Snap Shottargeted to them

Snap Shots

How Organizations Use Snap Shots

• Training updates

• Support day to day business

• Business goals

• Brand & values

• Promote corporate responsibility

• Seek ideas, involve people

• Celebrate success

• Fun stuff

• Generating interest & excitement

• Shift attitudes

Snap Shots


Snap Quiz & Snap PollSnap Alert – pop-up alerts






surveys


Sequence running…

Snap Quiz

Test Product Knowledge

How is Poll/Quiz Different?

• High response rates – you can visually prompt employees every X mins or hours until completed

• Avoids Email• No Links to follow• Real time reports• Apply your company

branding across the entire survey

Snap Poll

How Organizations Use Snap Quiz

• Measure impact of training courses

• Confirm product knowledge

• Fun initiatives

• Event feedback

• Shift attitudes

• Reinforce values and desired behaviors

Snap Quiz

Snap Poll

Gather Feedback with Snap Poll

How Organizations Use Snap Poll

• Involve staff

• Benchmark attitudes

• Gather valuable feedback

• Collect business improvement ideas

• Measure managers as communicators

• Measure impact of training

“Snap survey is a great benchmarking tool”Annette Culpan Vodafone NZ Internal Comms manager

Snap Poll


Snap InteractiveSnap Alert – pop-up alerts






surveys


Snap Blog, Forum, Helpdesk, Q&A

Snap Forum Enable staff to easily engage in online discussions covering whatever is important to your business.

Snap Blog Cost effective, user-friendly blogging capability, optimized for internal use

Snap Helpdesk Allow people to post questions or problems to an appropriate online ‘helpdesk ‘ where it can be addressed by nominated experts and build a central knowledge repository.

Snap Q & ASupport projects, initiatives, or any major organizational change by establishing specific Q&A spots that allow staff to voice their questions and have them answered by the key stakeholders.

Snap Blog, Forum, Helpdesk, Q&A

• no ongoing IT resource required

• Private and Secure• Simple to Use• Easy to run• Easy to track activity• Apply company branding

Enables secure, private two-way communications to your audiences without worrying about: •Intranet access rights (irrelevant)

•Additional logins (not necessary)

•If they have corporate network or not (doesn’t matter)

Solution Elements

Fresh, targeted ways to display your news and info

A secure Content Manager portal for creating, sending, and managing messages/content

Snap Client, the desktop applet which pulls down new content, broadcasts messages to the employee, and gives them access to their message history and personal options.

The Back end infrastructure – core application housed and managed either in Snap’s data center (hosted version) or within your own data network (in-house version).

The Snap Client

• Installed on the desktop, either through IT or manually (by running

an executable file)

• Once Client installs, user becomes visible in the Content Manager system (and can be targeted with messages/content)

• Pings every 60 secs for new messages and pulls them to the PC if there. (1 ping = 790 bytes)

• Cannot be “turned off” by user (can only be uninstalled) Your employee clicks

on the icon to access messages and interactive content

Is it Secure?

• All communications between the Snap Client and the Snap Platform are initiated by the Snap Client and include some application control data (see handout).

• All data is sent over a secure connection using HTTP over SSL.

• For the hosted model, we follow best practice security measures. (Full information on platform security provided on request.)

Solution Elements

Fresh, targeted ways to display your news and info

A secure Content Manager portal for creating, sending, and managing messages/content

Snap Client, the desktop applet which pulls down new content, broadcasts messages to the employee, and gives them access to their message history and personal options.

The Back end infrastructure – core application housed and managed either in Snap’s data center (hosted version) or within your own data network (in-house version).

Content Manager

• Message Creation

• Set up new Admins

• History and “Drafts”

• Activity Reports

• Manual Group Creation

• AD Group Activation

Content Manager

Activate existing computer directory groups or create new manual groups for targeting purposes.

Content Manager

Enter and format your message, then work across tabs to set your display options and targeting.

Preview and then click Publish when ready to send.

Reporting and Measurement Options

Snap Shots

Snap Alert

SnapTicker

Survey & Quiz

Snap Mag

% Received (as % Targeted)

% Cut-Through

Click Through Rates (All links; intranet, web, files) Display Duration

Snap Mag ‘Read More’ links clicked on

Snap Mag Email links clicked on

% Received

% Cut Through