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A fun business model idea on dating in Singapore!
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Why should
YOU invest in
US?
$50,000
$50,000
20%
Who
What
When Why
How.
Who.
Sociables
Taking social interactions offline.
What.
We believe in two things.
Stereotypes are FUN. Socializing is inherently a GROUP ACTIVITY.
We’ll find the people, name a date, and set you up over
drinks - all you have to do is turn up for a meeting of
(incredibly diverse and awesome) minds.
How it works
Sign up for
an account.
Pick your social
stereotype.
Pull along two
Friends
Go for your social. Come back for
next week’s
stereotypes.
Feedback on
your
experience!
Land or Sea?
Wall Flower or Life of the Party?
The Website.
Sociably Awkward
Periodic
Pop-Up Events
Everyone is invited
Fun, Quirky, but with
SUBSTANCE.
Why.
First we establish that there is a need for singles in Singapore.
85 % of all singles
want to get married.
First we establish that there is a need for singles in Singapore.
70 % think that it’s
important to expand their social circles.
First we establish that there is a need for singles in Singapore.
Males & Females (Aged 20-54) - % Married
= 507,000
After pornography, online dating rakes in the largest portion of paid
content on the internet.
Trivia:
$90m $105.2m
Q4, 2011 /year
Helping people meet people can be very profitable.
Next we establish that the online da7ng market is a lucra7ve one.
Why Singapore?
Partnerships
Funding Free
Marketing
Why Stereotypes?
Source: MBAprograms.org
By answering a bunch of questions about myself, I’ll get matched to someone just like me!
Dating site algorithms and formulaes claim to predict compatibility, but may actually:
Focus on short-term satisfaction rather than long-term satisfaction.
Fail to take into account how partners grow, change and mature.
Fail to take into account how partners interact.
MYTH TRUTH
Social Stigma
Online Dating
Social Stigma
Online Dating Socializing
Sociables
Taking social interactions offline.
Pre-Launch Phase
Launch D-Day!
Expansion
Regional & Beyond…
Timeline.Timeline.Timeline.Timeline.Timeline.Timeline.Timeline.Timeline.Timeline.Timeline.Timeline.Timeline.
2012 2013 2014 2015 2016 2017~
How.
Revenue Streams
Customers. Partners. Advertisers.
Revenue Streams
Customers. 6 x $20
100 x $35
6 x $20
Revenue Streams
Customers. 6 x $20
100 x $35
100 x $35
Revenue Streams
Partners.
Revenue Streams
Advertisers.
Revenue Streams
Customers. Partners. Advertisers.
How to make people like you:
Have a Awesome Product.
Have a Awesome
Brand.
The Website.
Costs: • Web Development • Beta Testing
The Website.
Costs: • Web Development • Beta Testing
The App.
Aim: Everybody’s-Talking-About-It
(To establish our presence in…)
The Social Media Campaign (Aim: To go viral.)
The Social Media Campaign (Aim: To go viral.)
Yacht Party!
2 Events
Exclusivity
Community Building
Activities Range
First Mover
Scaling Up
Competitive Advantage
Community Building
Competitive Advantage
Sociably Awkward
Feedback Channels
Regular Updates
Activities Range
Competitive Advantage
First Mover
Competitive Advantage
Extensive Network
Brand Community
Scaling Up
Competitive Advantage
Age
Regional
Activities
Community Building
Activities Range
First Mover
Scaling Up
Competitive Advantage
Where do you come
in?
ROI 54%
Based on our Model:
=
Terminal Value
$3,242,778
Based on our Model:
=
Based on our Model:
Breakeven Payback
(3.16 Years) (2.09 Years)
OOC
Based on our Model:
2.64 years
Based on our Model:
2013 2017 Market Share
1.03%
2.16% 4.54%
9.54%
20.06%
Based on our Model:
2013 2017
14.1% 17.8% 22.2% NA NA
2014 2015 2016
Profit Margin
Based on our Model:
IPO M&A
What we’re going to do with your money:
What we’re going to do with your money:
Website Development
Website Maintenance
R&D
Marketing
SG&A
Why should
YOU invest in
US?
$50,000
20%
$3,242,778
Sociables
Taking social interactions offline.
