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A basic introduction on Twitter: • Why people do people share? • Twitter terminology - hashtags, #ff, & /via • How to write a tweet • Understanding what to tweet
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Twitter!Social 101 Class Marcus Nelson Director of Social Media
@marcusnelson #twitterclass
O hai.
@marcusnelson Director of Social Media
@marcusnelson #twitterclass
Today’s Agenda
Why do people share?
Twitter is big
The basics
Establish contacts
Build your following
Best use cases
Tips from Twitter
Q&A
@marcusnelson #twitterclass
Why do people share
@marcusnelson #twitterclass
Motivations for sharing
source:http://topics.nytimes.com/top/reference/timestopics/organizations/u/university_of_pennsylvania/index.html?inline=nyt-org
@marcusnelson #twitterclass
@marcusnelson #twitterclass
Twitter is big
@marcusnelson #twitterclass
@marcusnelson #twitterclass
@marcusnelson #twitterclass
source: http://live.psu.edu/story/41446
@marcusnelson #twitterclass
source: http://econsultancy.com/us/blog/4934-consumers-remember-branding-seen-on-twitter
@marcusnelson #twitterclass
source: http://econsultancy.com/us/blog/4934-consumers-remember-branding-seen-on-twitter
@marcusnelson #twitterclass
@marcusnelson #twitterclass
The basics
@marcusnelson #twitterclass
Twitter glossary
Tweet = a message of 140 characters or less
Retweet = the reposting of a tweet, passing it along
@username = how you address or reference someone
#hashtag = used to track topics or conversations
/via or /by = source or author of content referenced
OH = overheard #ff = follow friday
@marcusnelson #twitterclass
Crafting the tweet — sending a message
@username [body of message] #hashtag
Pro tip: your message will only show up in the recipient’s stream, and those that follow both you and your recipient. To make a message seen by all,
start message with a word or a ‘.’
@marcusnelson #twitterclass
sending a message
@marcusnelson #twitterclass
Crafting the tweet — sending a direct message
D username [body of message]
Pro tip: You cannot direct (private) message someone who is not following you. Remember also, “@” not required.
@marcusnelson #twitterclass
sending a direct message
D audiencemember It’s a private message silly. You can’t see this yet.
@marcusnelson #twitterclass
Crafting the tweet — content post
[title of article] http://link.com /via @source #hashtag
Pro tip: leave around 20 characters for others to leave a comment in retweet
@marcusnelson #twitterclass
content post
@marcusnelson #twitterclass
Crafting the tweet — retweeted post
RT @username: [title of article] http://link.com /via @source #hashtag « [insert comment]
Pro tip: you can insert a comment before or after the RT. It does encourage others to join in if you make it sound interesting (i.e. Funniest post ever!)
@marcusnelson #twitterclass
retweeted post
@marcusnelson #twitterclass
Build your following
@marcusnelson #twitterclass
Finding people like you
Follow interesting people
Use Twitter’s suggested users
Follow popular/relevant #hashtags
Who do your friends follow?
Linkedin lists twitter handles
@marcusnelson #twitterclass
Best use cases
@marcusnelson #twitterclass
Develop and promote your brand
@marcusnelson #twitterclass
Customer Support
@marcusnelson #twitterclass
Provoke thought / humor
@marcusnelson #twitterclass
Be known as a thought leader
@marcusnelson #twitterclass
Help with access to information
@marcusnelson #twitterclass
Engage followers with a question
@marcusnelson #twitterclass
Tips from twitter
@marcusnelson #twitterclass
Tips from twitter
@marcusnelson #twitterclass
Tips from twitter
@marcusnelson #twitterclass
Tips from twitter
@marcusnelson #twitterclass
Tips from twitter
@marcusnelson #twitterclass
Tips from twitter
@marcusnelson #twitterclass
Tips from twitter
@marcusnelson #twitterclass
Tips from twitter
@marcusnelson #twitterclass
Tips from twitter
@marcusnelson #twitterclass
Tips from twitter
@marcusnelson #twitterclass
Tips from twitter
@marcusnelson #twitterclass
Tips from twitter
@marcusnelson #twitterclass
Q & A
@marcusnelson #twitterclass
@marcusnelson #thankyou
