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Social CapitalSocial CapitalHow to Get It, How to Use ItHow to Get It, How to Use It
By Andrew Chiodo
President – Charisma PR
Social Capital Eliminates Risk for Buyers
By Increasing Your Perceived Value
TM
Social Capital Makes Customers WANT to Do Business with You
“Doing” NetworkingWhat Is It?The Process to create Social Capital 1.“Casting the net”2. Meeting and greeting3. Meeting and informing4. Exchanging basic information5. No filtering
How Does It Work?1.One person introduces self to another2.Chat and exchange of cards3.Chat and exchange of value propositions4.Agreement to meet or chat again5.Follow up6.Filtering - Deciding if there is mutual
interest/benefit
What Does It Take?1.Commitment to meeting new people2.Organizing to “see and be seen”3.Circulation and conversation4.Filtering contacts to determine which to
continue
Networking Builds Contacts
Forming Social Capital
What is It?The End Result1. Building the bank account”2 Getting to know each other – deciding
if this relationship has value for both3 Gaining/making the decision to have
mutual trust4 Exchanging value – information,
referrals, recommendations, business – back and forth
How Does It Work?1 Know, Like and Trust each other2 Active reciprocal provision of value3 Continuing mutual benefit4 Continuing support/active connection
What Does It Take?1 Commitment to reciprocity2 Keeping “partners” in mind3 Prospecting for all partners4 Filtering prospects to determine
which to refer5 Expecting 1-4 above from partners
Social Capital Builds Business
Social Capital Social Capital How to Build Relationships How to Build Relationships
The Great Wheel of Relationships©
PERECEIVED VALUE of any relationships • Based on lack of fear – or TRUST• No “surprises,” unknown behaviors or results • Successful long-term relationship - high WIIFM
quotient be high – both sides have to feel (perceive) a BENEFIT
Relationship types – • Personal interests • Structured social interests • Business interests • Referral partners with whom you exchange