Social CRM & Big Data

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    21-May-2015

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Chancen und Risiken beim Einsatz von Social CRM mit Big Data

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  • 1. CRM IS A PHILOSOPHY AND A BUSINESS STRATEGYSUPPORTED BY A SYSTEM AND A TECHNOLOGY,DESIGNED TO IMPROVE HUMAN INTERACTIONS IN ABUSINESS ENVIRONMENT(PAUL GREENBERG, GRNDER DER 56 GROUP, IN REALITY CHECK CRM MAGAZINE 2003)2 C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c

2. 3 C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c 3. 4 C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c 4. SOCIAL CRM IS THE COMPANYS PROGRAMMATICRESPONSE TO THE CUSTOMERS CONTROL OF THECONVERSATION.(PAUL GREENBERG IM PGREENBLOG 2010)5 C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c 5. 6 C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c 6. 7 C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c 7. 8 C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c 8. 9 C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c 9. 10 C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c 10. 11 C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c 11. 12 C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c 12. 13 C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c