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Social Media 101 A Crash Course On The Basics From Facebook To Twitter And Beyond

Social Media 101: A Crash Course On The Basics From Facebook To Twitter And Beyond

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DOn't know a meme from a gif. This presentation gives you a social lay of the land and tools to navigate it successfully.

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Page 1: Social Media 101: A Crash Course On The Basics From Facebook To Twitter And Beyond

Social Media 101

A Crash Course On The Basics From Facebook To Twitter And Beyond

Page 2: Social Media 101: A Crash Course On The Basics From Facebook To Twitter And Beyond
Page 3: Social Media 101: A Crash Course On The Basics From Facebook To Twitter And Beyond

Agenda

• The Lingo• The Platforms• The Plan• The Tools

Page 4: Social Media 101: A Crash Course On The Basics From Facebook To Twitter And Beyond

THE LINGOThe Basics

Page 5: Social Media 101: A Crash Course On The Basics From Facebook To Twitter And Beyond

Selfies, R e t w e e t s , Hashtags, Gifs, Memes, Interactions,

Followers, Insights, Mentions, Amplify, R e a c h ,

Engagement, API’s, Conversation, Authenticity,

Trolls, Transparency, Advocates, influencers, Bloggers,

Tweets, Posts, Embed, Conversion, ROI, Analytics,

Community manager, Likes, Comments, Shares, Fans, Integration

Page 6: Social Media 101: A Crash Course On The Basics From Facebook To Twitter And Beyond
Page 7: Social Media 101: A Crash Course On The Basics From Facebook To Twitter And Beyond

Selfies, R e t w e e t s , Hashtags, Gifs, Memes, Interactions,

Followers, Insights, Mentions, Amplify, R e a c h ,

Engagement, API’s, Conversation, Authenticity,

Trolls, Transparency, Advocates, influencers, Bloggers,

Tweets, Posts, Embed, Analytics, Conversion, ROI,

Community manager, Likes, Comments, Shares, Fans, Integration

Page 8: Social Media 101: A Crash Course On The Basics From Facebook To Twitter And Beyond

THE USERSThe Basics

Page 9: Social Media 101: A Crash Course On The Basics From Facebook To Twitter And Beyond

72 Percent of U.S. Adults Use Social Networks - up 800% since 2005

Source: Pew Research 2013

Page 10: Social Media 101: A Crash Course On The Basics From Facebook To Twitter And Beyond

And all social users don’t look like this

Source: Pew Research 2013

Page 11: Social Media 101: A Crash Course On The Basics From Facebook To Twitter And Beyond

78% of adults 30-49 are social

Source: Pew Research 2013

Page 12: Social Media 101: A Crash Course On The Basics From Facebook To Twitter And Beyond

60% of adults 50-64 are social

Source: Pew Research 2013

Page 13: Social Media 101: A Crash Course On The Basics From Facebook To Twitter And Beyond

Women are more social than men; 74% percent to 70%

Source: Pew Research 2013

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Why should you be on social media?

That’s where your customers are.

Page 15: Social Media 101: A Crash Course On The Basics From Facebook To Twitter And Beyond

THE PLATFORMSThe Basics

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Big Social

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Facebook: The Friends And Family Network

Page 18: Social Media 101: A Crash Course On The Basics From Facebook To Twitter And Beyond

Twitter: The What’s Up Network

Page 19: Social Media 101: A Crash Course On The Basics From Facebook To Twitter And Beyond

Linkedin: The Business Network

Page 20: Social Media 101: A Crash Course On The Basics From Facebook To Twitter And Beyond

Pinterest: The Inspiration Network

Page 21: Social Media 101: A Crash Course On The Basics From Facebook To Twitter And Beyond

Google+: The Google Network

Page 22: Social Media 101: A Crash Course On The Basics From Facebook To Twitter And Beyond

Smaller Social

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YouTube: The Video Network

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Instagram: The Picture Filter Network

Page 25: Social Media 101: A Crash Course On The Basics From Facebook To Twitter And Beyond

Vine: The 6 Second Network

Page 26: Social Media 101: A Crash Course On The Basics From Facebook To Twitter And Beyond

Tumblr: The Curator Network

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Slideshare: The Powerpoint Network

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Blogs: The You Network

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THE PLANThe Basics

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The 4 C’s

• Clarity• Consistency• Creativity• Commitment

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Clarity

• Objective– Awareness– Sales– Research– Customer service

• Measurement• Budget

Page 33: Social Media 101: A Crash Course On The Basics From Facebook To Twitter And Beyond

Consistency

• Your image• Your personality• Your presence

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Creativity

• Get creative with your content

• Make sure its relevant, engaging, memorable and actionable

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Commitment

• Posting regularly • Engaging authentically

(a two way conversation)

• Measuring often • Making adjustments • Rinse and repeat

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THE TOOLSThe Basics

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Social Listening

• Tweetdeck• Social Mention• Google alerts• Statigram• Social Bakers• Shoutlet• Brandwatch• Sysamos

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Social Management

• Hootesuite• Social Oomph• Platform schedulers• Buffer• Radian 6

Page 39: Social Media 101: A Crash Course On The Basics From Facebook To Twitter And Beyond

Social Measurement

• Platform Insights• Google Analytics• Social Bakers• Shoutlet• Brandwatch• Sysamos

Page 40: Social Media 101: A Crash Course On The Basics From Facebook To Twitter And Beyond

Social Resources

• Social Media Examiner• Mari Smith• Amy Porterfield• Social Media Today

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Questions

Page 42: Social Media 101: A Crash Course On The Basics From Facebook To Twitter And Beyond

Thank You

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