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DOn't know a meme from a gif. This presentation gives you a social lay of the land and tools to navigate it successfully.
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Social Media 101
A Crash Course On The Basics From Facebook To Twitter And Beyond
Agenda
• The Lingo• The Platforms• The Plan• The Tools
THE LINGOThe Basics
Selfies, R e t w e e t s , Hashtags, Gifs, Memes, Interactions,
Followers, Insights, Mentions, Amplify, R e a c h ,
Engagement, API’s, Conversation, Authenticity,
Trolls, Transparency, Advocates, influencers, Bloggers,
Tweets, Posts, Embed, Conversion, ROI, Analytics,
Community manager, Likes, Comments, Shares, Fans, Integration
Selfies, R e t w e e t s , Hashtags, Gifs, Memes, Interactions,
Followers, Insights, Mentions, Amplify, R e a c h ,
Engagement, API’s, Conversation, Authenticity,
Trolls, Transparency, Advocates, influencers, Bloggers,
Tweets, Posts, Embed, Analytics, Conversion, ROI,
Community manager, Likes, Comments, Shares, Fans, Integration
THE USERSThe Basics
72 Percent of U.S. Adults Use Social Networks - up 800% since 2005
Source: Pew Research 2013
And all social users don’t look like this
Source: Pew Research 2013
78% of adults 30-49 are social
Source: Pew Research 2013
60% of adults 50-64 are social
Source: Pew Research 2013
Women are more social than men; 74% percent to 70%
Source: Pew Research 2013
Why should you be on social media?
That’s where your customers are.
THE PLATFORMSThe Basics
Big Social
Facebook: The Friends And Family Network
Twitter: The What’s Up Network
Linkedin: The Business Network
Pinterest: The Inspiration Network
Google+: The Google Network
Smaller Social
YouTube: The Video Network
Instagram: The Picture Filter Network
Vine: The 6 Second Network
Tumblr: The Curator Network
Slideshare: The Powerpoint Network
Blogs: The You Network
THE PLANThe Basics
The 4 C’s
• Clarity• Consistency• Creativity• Commitment
Clarity
• Objective– Awareness– Sales– Research– Customer service
• Measurement• Budget
Consistency
• Your image• Your personality• Your presence
Creativity
• Get creative with your content
• Make sure its relevant, engaging, memorable and actionable
Commitment
• Posting regularly • Engaging authentically
(a two way conversation)
• Measuring often • Making adjustments • Rinse and repeat
THE TOOLSThe Basics
Social Listening
• Tweetdeck• Social Mention• Google alerts• Statigram• Social Bakers• Shoutlet• Brandwatch• Sysamos
Social Management
• Hootesuite• Social Oomph• Platform schedulers• Buffer• Radian 6
Social Measurement
• Platform Insights• Google Analytics• Social Bakers• Shoutlet• Brandwatch• Sysamos
Social Resources
• Social Media Examiner• Mari Smith• Amy Porterfield• Social Media Today
Questions
Thank You