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My main presentation about Social Media from the superb Affili@SYD conference in Sydney, 2009
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Lee Hopkins
social media
Affiliates
Affili@SYD, 13th May 2009
of what you think you know about affiliate marketing
online is wrong
3Ts +A= Social Media Ethos
Truth
Trust
Transparency
Accountability
!
connect
keep in touch
around the world
Social media
2.0 It is...A 5,000 piece puzzle?
Web2.0 5 components
blogs
microblogs
social networks
podcasts
videos
1 blogging for business
1234
67
9
Your reputation is what Google says it is
Allan JenkinsCommunication Analyst
blog wordpress and blogger
blog How to get started
wordpress.com blogger.com
sign up
pick a template
write something
2 Twitter
digsby Twitter
micro
Digsby
TweetDeck
Seesmic
micro
TweetLater
SocialToo
rules
Genuine
Conversation
Follower/Following
Twitter spam
twitter How to get started
twitter.com
sign up
pick a template
write something
3 Social networking
3 Social networking
socnet How to get started
Facebook MySpace LinkedIn Second Life
sign up
brand it
contribute
http://www.youtube.com/watch?v=lLYD_-A_X5E
4 Podcasting
podcast listen anywhere
podcast here’s one...
podcast here’s another...
podcast audacity
podcast resources...
podcast How to get started
bullet-point script
headset mic
free audio sfx
audacity
libsyn.com
promote
video
http://www.youtube.com/watch?v=VSdxqIBfEAw
What’s the world’s favourite search engine?
What’s the second-favourite search engine?
Which site is the world’s largest video site?
2.0 It is...A blogGoogleYouTubeFacebook
Natalie Tran community channel
Natalie Tran community channel
Natalie Tran community channel
dove targeting your audience
The dove ‘Evolution’ ad
http://www.youtube.com/watch?v=iYhCn0jf46U
dove targeting your audience
http://www.youtube.com/watch?v=Ei6JvK0W60I
The dove ‘Onslaught’ ad
you targeting your audience
video How to get started
digital camera
record
edit
upload
promote
video
• Truth, Trust, Transparency & Accountability
3T&A communication
universe:
• Innovate or die
• Increase productivity
• Oxygen from outside
Innovation is driving change
conclusions
of what you think you know about affiliate marketing
online is wrong
of all statistics in presentations are made up
“ !?! ”
Lee HopkinsLeeHopkins.net
BetterCommunicationResults.com.au
0410 642 052Twitter: leehopkins
Facebook: leehopkins
Skype: leehopkins-adelaide
Slideshare: leehopkins
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