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Consumer Behavior and Social Media “It's those changes in latitudes, changes in attitudes nothing remains quite the same.” - Jimmy Buffet “Perception is in the eye (really the brain) of the beholder” -Anonymous

Social media and consumer behavior mulzoff

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brief presentation on consumer behaviors and how social media can be used to alter consumer beliefs, feelings, and perspective on a company's products and services.

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Page 1: Social media and consumer behavior mulzoff

Consumer Behavior and Social Media

“It's those changes in latitudes,changes in attitudes nothing remains quite the

same.”- Jimmy Buffet

“Perception is in the eye (really the brain) of the beholder”

-Anonymous

Page 2: Social media and consumer behavior mulzoff
Page 3: Social media and consumer behavior mulzoff

When its broke: Don’t ignore it. Don’t hide. Instead, acknowledge, listen.

Page 4: Social media and consumer behavior mulzoff

Nurturing Those Changes in Latitudes

Page 5: Social media and consumer behavior mulzoff

Using SM to Change those Attitudes

Page 6: Social media and consumer behavior mulzoff

Q and A


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