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Social media changes the work of Human Resources. The generation Y does not read newspapers, does not browse web for information. They use Twitter and Facebook as their daily source of information. Human Resources must be present in social media as it builds the sustainable competitive advantage. HR has to learn how to engage itself in social media. It needs to raise the interest of target audiences. Visit HR Management Guide for more information (http://www.simplehrguide.com)
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HR Management Guide
Social Mediain Human ResourcesFacebook and Twitter form strong and powerful groups. They build opinions.
Do you want to join the club?
HR Management Guide
HR Management Guide
SOCIAL MEDIA FACTS
FEW ARGUMENTS FOR HUMAN RESOURCES
HR Management Guide
Social Media?Twitter? Facebook, huh?
• 750 MM users worldwide• Most common social media platform• Friendship based; difficult to propagate
• Less used social media platform• People follow topics and are members of
many communities• Quicker than serious media
• Rising star• People share “cute” photos and link the
original content• Rapidly increases website traffic
HR Management Guide
Who believes in Social Media?
• Facebook offered 1 billion USD for Instagram (company with 13 employees)
• Instagram has no income, but it has a product, which is used by the community of 30+ MM users worldwide
• Instagram was the iPhone application
• Apple started iCloud and Ping network for lovers of music and movies
• All iPhones, iPads and iMacs are social media ready
• Microsoft follows
HR Management Guide
Social Media Facts
• Social media do not create new content• Social media share current content• Social media publish opinions and
interesting facts (statuses)• Social media connect people around
topics and interests
• Social media are powerful; they form engaged and fully dedicated communities
• The engagement is a key success factor for companies
HR Management Guide
HUMAN RESOURCES ANDSOCIAL MEDIA
HR Management Guide
Social Media and HR
• Young talents do not browse job boards; they follow recommendations of their friends from the engaged community
• Employees are member of many communities, and they can influence positively others (or negatively)
• Internal communication is strongly supported by social media
• Innovation can be natural; employees engage communities based on their decisions
• Strong CSR programs support
HR Management Guide
Which way to go?
• A company blog is always a good start; HR can publish interesting facts about the workforce and career opportunities
• Requires dedicated resources and hard SEO as the audience is built within a reasonable timeframe
• Tweets do not require a dedicated resources
• Correct tagging can build the engaged audience quickly
• Best option for the social recruitment
HR Management Guide
What can you expect?
• The traffic from social media grows slowly and consistently
• Most companies do not have a hot topic, which generates thousands of visits/day
• The engaged community starts spreading statuses to their other networks and the impact multiplies
• HR has to identify target audiences and their interests
• Social media are measurable• Social media are not a quick win
HR Management Guide
3-2-1 … Start!
• Research topics … you have to differentiate from your competitors on the job market
• Start Twittering … start sending messages and watch how your audience grows
• Measure successes … celebrate each re-tweet as the impact of your messages multiplies
• Listen and contribute to engaged communities … feedback is always important and the audience is willing to give some
• Adjust your strategy … do not expect to be right from the beginning
