Social Media And Speck Media

© 2010 SPECK Media. All rights reserved. Confidential and proprietary.

Social media strategy, tactics, game plan & who we are...

and Social Media

2010



What’s happening? Business is changing

“People are in control social of media, not PR Firms, Marketing Departments or Strategy Firms, we need to be aware of the conversation: Listen, Plan and Partake in it.” Michael J Lis owner SPECK Media

Activities performed on social channels

Business success ultimately requires participation in the conversations that are taking place online.

Conversations in the social ecosystem.

Marketing investments must therefore create services to enable these conversations in social media. Any way you look at it, social media is here to stay and now it’s time to join the conversation.

Commenting on Something

89%

Writing a blog

23%

Messaging Friends

73%

Uploading videos

19%

Uploading Photos

49%



It all begins with a strategy A social media strategy can help:

1 - With EducationBy learning about how a comprehensive social media strategy works (internally).By learning more about your customers and understanding their (met & unmet) needs.

2 - With PrioritizationUnderstanding which social media channels and tactics to use and why.

3- With MeasurementDetermining the correct measurement areas (baseline vs. KPI).Determining success.

4- With CultureSeeing how social media can play a roll in brand development and all marketing initiatives.

Gaining the knowledge and understanding on how to make a cultural shift to social media.


A blueprint in social media


We are...

Our mission is to help global brands find strategic approaches to social media and Social Media Process Design.

Our strategies help organizations create relevant and profitable experiences via social media and social media channels.

goals

objective

objective

objective

insight

brandstrateg

y

tactic

tactic

K.P.I.

K.P.I.

K.P.I.insight

synthesis

Discovery Design

“Discovery & Design – our methodology SPECK Media


We focus only on social media.

Why?

Because if you are good at something you shouldn’t dilute the product.

Every project we do is based on insights into needs and aspirations of your customers as we develop a deeper understanding of how the power of social media and technology networks can be leveraged to change the economics of your business and facilitate new business and networked marketing models.

What do we do? Why do we do it?


Our Approach

Bought

Owned

Earned This media consists of:

•Print advertising

•Television

•Web banners, paid search

•Media deals

It attracts:

This media consists of:

•Corporate website

•Portals

•Micro sites

It attracts:

This media consists of:

•Social media channel content

Blogs, videos, comments, pictures, stories, conversations, wiki’s, feedback, tweets, applications, emotion cons and ratings

It attracts:

is centered around the Bought, Owned, Earned rationale.

Every organization has already invested time and money in the bought and owned channels. We enable companies to utilize the Earned channel where the conversation begins and sustains itself.


Social Media Universe

Social Media ChannelSocial Media Channel

Social Media Channel

So

cial

Med

ia T

acti

c

Social

Med

ia

Game

Plan

Social Profile

Our Process Model We have designed a unique process for tackling social media projects. We call it the Social Media Design Process. It involves identifying & designing the following: profiles, channels, tactics, game plan and social media strategy. This process helps clients achieve maximum ROI for social media initiatives.


Social Scanning

Social Media Organizational Road Mapping

Social Media Game Plan

Development Persona / Social Ladder Design

Social Analytic Tracking & Measurement

Social Media Strategy Design

Social Media Tactic Design &

Implementation

Our ServicesOur integrated strategic services focus on a holistic approach for social media business design within organizations.

+

+

+

We believe companies need a game plan, not a PR Firm.

Does your company embark on a marketing campaign without a strategy? Then why jump into social media without one?


The only way we consider projects a success is if we impact your numbers.

On every project we work to establish the desired KPI’s (Key Performance Indicators) for the project.

We view projects as challenges and at the start of every project we baseline your current numbers in these areas and set the KPI goal for each. We work to reach and exceed this goal on every project we do.

“”

Industry-wide

On time,on budget

On time,on budget

Challenged

Cancelled

29%

53%

18%

100%

What determines success?

We understand that social media has different types of risks and outcomes, that’s why we are always on time and on budget to make sure that you can focus on our results.

Who is handling your social media initiatives? Are they doing the job you intended?

Social Media Projects


Why not join the conversation?To see, hear or learn more visit us at: www.speckmedia.com our services, news and everything else at the website

@SPECKmedia our thoughts on Twitter

http://www.slideshare.net/littleSpeck our decks at Slide Share