Social Media & Blogging Policy

2009-02-18 | 1 www.halvarsson.com

Social Media & Blog Policy


What is social media

� Social media are web or mobil services that revolve around

the participation, interaction and content distribution among

the users themselves.

� Social media are built upon the spread of content like text,

articles, images, podcasts and videos.

� What distinguishes social media is that the content can be

spread to other services, video clips can be embedded,

images slideshares be created and bookmarks shared. Social

media helps the viral spread of content.



Social media services

� Video sharing services – YouTube, Google Video

� Photo services – Flickr, Imageshack

� Documentation and presentation services – Scribd,

Slideshare

� Blogs, micro blogs – Blogger, Twitter, Jaiku

� Bookmarking services – Delicious, Digg, StumbleUpon

� Press release services – PRWeb


Why have a social media & blog policy

� New media channels and internet services have changed the

way we communicate

� Personal information at display on blogs, Facebook etc.

� The line between the personal and the professional sphere gets

blurred.

� Corporate information available from lots of sources.

� Users spread information about brands, products and companies.

� Internet allows viral spread of information

� Bad news travel fast.

� Good news can also travel fast.

� Media and the blogosphere influence each other.


Trust in different sources


Nadia Plesner is getting

sued by Louis VuittonBarbra Streisand sues

California Coastal Project


Content of a Social Media Policy

� Policies for individual employees

� Corporate policy

� Online monitoring

� Policies for crisis handling


Policies for individual employees

� Policies regarding personal blogs

� Policy about disclosing personal blogs to management.

� Disclaimer to differentiate the bloggers opinions from the

company’s.

� Policy about personal blogging during work hours.

� Secrecy and discretion in regards to company matters.

� Policies regarding social media

� Policy about using social media services during work hours.

� Secrecy and discretion in regards to company matters.

� Policy in regards to company groups on Facebook, LinkedIn, etc.


Corporate policy

� Plan of action when company is mentioned in social media

� Negative comments

� Positive comments

� Unhappy customers or stakeholders

� ”Trolls”

� Policies regarding participation in social media

� Who can represent the company

� What kind of information can be distributed

� How to handle feedback


Online monitoring

� Develop a routine to keep informed in regards to your

company in online media.

� Blog monitoring

� Social media monitoring

� Keyword alerts

� Policies for employees

� Inform the employees where they can report news and information

found online in regards to the company.

� Encourage employees to help out with monitoring online media.


Crisis handling

� Policies for crisis handling in social media

� Risk calculation

� Answering critique directly

� Using own channels to answer critique

� When to take legal actions, and when not to

� Direct contact with social media services

� When employees break the rules


H&H Online Media Services

� Online monitoring and intelligence

� Social media strategies, policies and implementations

� Corporate blogging

� Blog monitoring and relationships

� Social press rooms and press releases

� Search engine marketing and SEO

� Web copy with SEO focus

Read more and contact us


Learn more about social media

H&H Social Media Spotlight Report

Learn how to use social media:

� Visibility & Presence

� Findability

� Distribution

� Listening & Intelligence

� Communication & Participation

� Best practise examples

Read more and order report

Business

Social Media & Blogging Policy