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social media is now blurring the boundaries between the public and private, business and personalSocial Media Women Sydney
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Social Media: blurring the boundaries
Kate Carruthers
Social Media Women – Sydney
13 July 2010
© Kate Carruthers 2010
www.katecarruthers.com | © Kate Carruthers 2010 2
Public Private
PersonalBusiness
We used to be able to separate
these
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www.katecarruthers.com | © Kate Carruthers 2010 3
Public
Personal
Private
Business
Social mediais blurring the
boundaries
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www.katecarruthers.com | © Kate Carruthers 2010 4
The digital revolution has changed the landscape
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www.katecarruthers.com | © Kate Carruthers 2010 5
But the landscape changes continually
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Web as a platform
Data is the “Intel inside”
End of the software
release cycle
Light weight programming
models
Software above a single
device
Rich user experience
The Intelligent Web
Harnessing Collective
Intelligence
Source: Open Gardens Blog, April 2006http://www.opengardensblog.futuretext.com/archives/2006/04/tim_o_reillys_s.html
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www.katecarruthers.com | © Kate Carruthers 2010 7
Privacy was an aberration
Photo of family (cc) from the Wisconsin Historical Society and republished here under a Creative Commons license. Some rights reserved.
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www.katecarruthers.com | © Kate Carruthers 2010 8
Privacy arose in a world where privacy was possible
Source: http://www.flickr.com/photos/annnna/2432224291/
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www.katecarruthers.com | © Kate Carruthers 2010 9
Now everyone is getting connected
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What are we doing?
We’re turning into
“ambient broadcasters who disclose a great deal of personal information in order to stay connected and take advantage of social, economic, and political opportunities.”
Source: Mike Sachoff webpronews.com
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www.katecarruthers.com | © Kate Carruthers 2010 11
Why are we doing it?
• Build friendships• Find and form communities• Seek or share help and expertise• Build reputations• Find out who is trustworthy and reputable• Do business and make money• Find jobs• Have fun13/07/2010
www.katecarruthers.com | © Kate Carruthers 2010 12
Put all of this web/tech aside for a moment …
“What has been will be again, what has been done will be done again; there is nothing new under the sun. ”
Source: Ecclesiastes 1:9-14
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www.katecarruthers.com | © Kate Carruthers 2010 13
No human behaviour happens online that does not already happen offline.
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What is different?
1. Amplification effects of the web
2.The medium facilitates amplified responses
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Risks: #1 reputation
Source: http://epguides.com/DesigningWomen/ Source: People Tribe
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16
Risks: #2 job
Source: The Age Source: bitchwantstea
13/07/2010 www.katecarruthers.com | © Kate Carruthers 2010
www.katecarruthers.com | © Kate Carruthers 2010 1713/07/2010
Risks: #3 personal safety
Source: Courier Mail, 23 June 2010
“A 16-YEAR-OLD British boy who fatally stabbed a former friend after they traded insults on Facebook was jailed for at least 14 years overnight.”
www.katecarruthers.com | © Kate Carruthers 2010 18
Mitigation• Use commonsense – if you wouldn’t
disclose offline why do it online?• Trust your gut• Ask your friends• It’s just like the ‘real world’ so look for
patterns
Accept the changed landscape & plan accordingly
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www.katecarruthers.com | © Kate Carruthers 2010 19Source: Social Media Women
Here’s a nice group we prepared earlier …
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www.katecarruthers.com | © Kate Carruthers 2010 2013/07/2010
Slides available on Slideshare
www.slideshare.net/carruthk
© Kate Carruthers 2010
